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Racine County, WI — Pet care Saturation

How many pet care exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 14 ZIP codes analyzed.

Includes: Pet grooming · Boarding & kennels · Dog day care · Pet sitting services. Counted together because official statistics use one 812910 code.

Not enough published data to rank this market: 14 of 14 ZIP cells are withheld (each 0–2 businesses). The county total is somewhere between 0 and 28.

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 14 ZIP cells in this county are withheld, 13 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Racine County pet care — 0–171% of the U.S. rate

0 pet care are counted in Racine County — 0.0 per 10,000 people present (residents + daytime workers), 0% of the U.S. rate of 0.6.

Census County Business Patterns (2023) puts the county-wide count at 12 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Racine County sits at 0% of the U.S. rate for pet care. 13 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 0% and 171% of the U.S. rate. Why.

This is a supply-side read: it counts existing pet care and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Pet care
0–28
published count; upper bound counts each withheld ZIP cell as 2 (14 cells) (2023)
Per 10,000 present
0.0
residents + daytime workers
U.S. average
0.6
per 10,000 present
County index
0.00×
vs. U.S.
Latest year (CBP)
12
2023 — $2M annual payroll
Residents
206,558
13 ZIPs with data
Workers
69,937
jobs located in county

Is the area growing?

Population
198,651
Census PEP, July 1 2024
Change since 2020
+0.3%
+586 people
Net migration 2024
+1,211
international +589, domestic +622
Jobs located here
73,640
LODES 2022, −0.4% since 2019

Racine County had an estimated 198,651 residents on July 1, 2024 — 0.3% more than in 2020 (+586). In the latest year it gained 1,244 people: births minus deaths +36, international migration +589, domestic migration +622. Components are published separately and may not sum exactly.

73,640 jobs were located in the county in 2022 (−0.4% since 2019), and 99,710 employed residents lived there (−1.7% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

Nonemployer businesses (no paid employees)

Nonemployer businesses
64
no paid employees (2024)
Receipts
$1.1M
published gross receipts
Receipts per business
$17K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more pet care in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend

Number of pet care in Racine County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

0
2015
0
2018
0
2020
0
2021
0
2022
0
2023

Highest measured density

ZIP
vs. U.S. average
Index

Lowest measured density

ZIP
vs. U.S. average
Index
Low measured density is not evidence of opportunity. A ZIP with few pet care may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = pet care per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersPet care Per 10kIndexStatus
53105Burlington 28,75110,161 0–2 — — Not published
53108Caledonia 3,060980 0–2 — — Not published
53126Franksville 7,0642,800 0–2 — — Not published
53139Kansasville 2,523166 0–2 — — Not published
53167Rochester 157104 0–2 — — Not published
53177Sturtevant 8,48913,392 0–2 — — Not published
53182Union Grove 9,8212,356 0–2 — — Not published
53185Waterford 18,5603,443 0–2 — — Not published
53401Racine —729 0–2 — — Not published
53402Racine 34,8504,052 0–2 — — Not published
53403Racine 27,00910,195 0–2 — — Not published
53404Racine 13,7033,243 0–2 — — Not published
53405Racine 26,7935,542 0–2 — — Not published
53406Racine 25,77813,503 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Racine

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Racine retail space →
Crexi
Free listings + market data
Browse Racine retail space →
CityFeet
Retail space for lease
Browse Racine retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Racine County and pet care

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812910 — pet care (except veterinary) services. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 12 establishments and $2M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.63 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.