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Racine County, WI

Pick an industry to see how saturated it is across Racine County's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Bars

66–76 in Racine County
271–304%
of U.S. average Very high density

Day care

46–58 in Racine County
94–114%
of U.S. average Range spans bands

Fast food

146–152 in Racine County
91–93%
of U.S. average Below average

Beauty salons

45–61 in Racine County
90–117%
of U.S. average Range spans bands

Restaurants

130–136 in Racine County
84–87%
of U.S. average Below average

Dentists

67–83 in Racine County
83–100%
of U.S. average Range spans bands

Grocery stores

31–47 in Racine County
83–120%
of U.S. average Range spans bands

Pharmacies

16–36 in Racine County
64–136%
of U.S. average Range spans bands

Gyms

14–38 in Racine County
56–145%
of U.S. average Range spans bands

Coffee shops

23–39 in Racine County
45–73%
of U.S. average Range spans bands

Nail salons

9–35 in Racine County
44–161%
of U.S. average Range spans bands

Convenience stores

8–32 in Racine County
36–136%
of U.S. average Range spans bands

Clothing stores

4–30 in Racine County
24–168%
of U.S. average Range spans bands

Auto repair

5–31 in Racine County
24–139%
of U.S. average Range spans bands

Pet care

0–28 in Racine County
0–171%
of U.S. average Range spans bands

Car washes

0–28 in Racine County
0–220%
of U.S. average Range spans bands

Population, migration, and jobs

Population
198,651
Census PEP, July 1 2024
Change since 2020
+0.3%
+586 people
Net migration 2024
+1,211
international +589, domestic +622
Jobs located here
73,640
LODES 2022, −0.4% since 2019
Employed residents
99,710
LODES 2022, −1.7% since 2019
Net movers (IRS)
−31
tax year 2021–2022: 8,127 in, 8,158 out

Population. Census estimates 198,651 residents on July 1, 2024, 0.3% above 2020 (+586).

Latest year (2023→2024): births minus deaths +36, international migration +589, domestic migration +622. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 73,640 jobs located in the county in 2022 (−0.4% since 2019) and 99,710 employed residents (−1.7% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 8,127 people (exemptions) moved into Racine County, reporting $299.9M in adjusted gross income; 8,158 moved out, reporting $332.9M. Net: −31 people.

Largest sources: Milwaukee, WI (2,119) · Kenosha, WI (1,764) · Waukesha, WI (514). Largest destinations: Milwaukee, WI (1,410) · Kenosha, WI (1,398) · Waukesha, WI (634).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.