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Monmouth County, NJ

Pick an industry to see how saturated it is across Monmouth County's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Nail salons

156–214 in Monmouth County
232–300%
of U.S. average Range spans bands

Beauty salons

331–375 in Monmouth County
201–221%
of U.S. average High density

Clothing stores

96–188 in Monmouth County
175–322%
of U.S. average Range spans bands

Coffee shops

288–332 in Monmouth County
173–192%
of U.S. average High density

Gyms

137–207 in Monmouth County
169–240%
of U.S. average High density

Dentists

387–447 in Monmouth County
146–164%
of U.S. average Range spans bands

Restaurants

720–746 in Monmouth County
142–145%
of U.S. average Above average

Convenience stores

89–167 in Monmouth County
123–214%
of U.S. average Range spans bands

Fast food

630–670 in Monmouth County
119–125%
of U.S. average Above average

Pharmacies

97–175 in Monmouth County
119–199%
of U.S. average Range spans bands

Grocery stores

129–195 in Monmouth County
105–149%
of U.S. average Above average

Day care

157–223 in Monmouth County
98–131%
of U.S. average Range spans bands

Auto repair

53–145 in Monmouth County
77–194%
of U.S. average Range spans bands

Pet care

37–129 in Monmouth County
74–234%
of U.S. average Range spans bands

Car washes

24–122 in Monmouth County
62–284%
of U.S. average Range spans bands

Bars

46–136 in Monmouth County
58–155%
of U.S. average Range spans bands

Population, migration, and jobs

Population
647,520
Census PEP, July 1 2024
Change since 2020
+0.7%
+4,742 people
Net migration 2024
+1,810
international +3,082, domestic −1,272
Jobs located here
268,070
LODES 2022, +2.6% since 2019
Employed residents
313,496
LODES 2022, +0.4% since 2019
Net movers (IRS)
−846
tax year 2021–2022: 24,302 in, 25,148 out

Population. Census estimates 647,520 residents on July 1, 2024, 0.7% above 2020 (+4,742).

Latest year (2023→2024): births minus deaths +789, international migration +3,082, domestic migration −1,272. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 268,070 jobs located in the county in 2022 (+2.6% since 2019) and 313,496 employed residents (+0.4% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 24,302 people (exemptions) moved into Monmouth County, reporting $1.97B in adjusted gross income; 25,148 moved out, reporting $2.34B. Net: −846 people.

Largest sources: Ocean, NJ (3,724) · Middlesex, NJ (3,498) · Richmond, NY (2,019). Largest destinations: Ocean, NJ (5,254) · Middlesex, NJ (2,590) · Hudson, NJ (797).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

ZIP gaining residents
2015–19 → 2020–24
Change
07724 Eatontown
+14.8%
07760 Rumson
+11.4%
07757 Oceanport
+10.8%
ZIP losing residents
2015–19 → 2020–24
Change
07732 Highlands
−7.0%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

ZIP change

Only ZIPs where the 2015–19→2020–24 population change is larger than the ACS margin of error and both windows have at least 2,000 residents. Sorted by population change. Jobs are LODES workplace jobs in the ZIP (2019→latest available year; 2019→2021 for Michigan, none for Alaska); a ZIP can contain more jobs than residents.

ZIPNeighborhood Residents 2015–19Residents 2020–24Pop change JobsJobs change
07724Eatontown 20,92024,016 +14.8% 20,451−3.1%
07760Rumson 8,7049,692 +11.4% 3,116+28.2%
07757Oceanport 5,5936,195 +10.8% 2,465+20.0%
07764West Long Branch 7,9088,586 +8.6% 5,535+12.8%
07740Long Branch 30,74432,917 +7.1% 9,886−1.3%
07704Fair Haven 5,8736,170 +5.1% 1,028+12.3%
08730Brielle 4,7264,956 +4.9% 1,589+2.3%
07739Little Silver 5,8446,105 +4.5% 2,408−1.5%
07733Holmdel 16,47917,166 +4.2% 13,916+22.6%
07702Shrewsbury 4,0864,179 +2.3% 7,154+4.1%
07732Highlands 4,8684,527 −7.0% 1,008+15.1%

Scroll the table sideways to see all columns.

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.