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Monmouth County, NJ — Gas stations Saturation

How many gas stations exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 55 ZIP codes analyzed.

Includes: Gas stations with a convenience store · Fuel + mart locations. Counted together because official statistics use one 447110 code.

Measured density: Range spans bands — 0.37× the U.S. rate (between 0.37× and 0.71× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 38 ZIP cells in this county are withheld, 32 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Monmouth County gas stations — 37–71% of the U.S. rate

69 gas stations are counted in Monmouth County — 0.9 per 10,000 people present (residents + daytime workers), 37% of the U.S. rate of 2.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 5% between 2015 and 2023 (44 → 42). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 07727 (Farmingdale), 07730 (Hazlet), 07734 (Keansburg) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 07726 (Englishtown), 07728 (Freehold), 07712 (Asbury Park).

Census County Business Patterns (2023) puts the county-wide count at 89 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Monmouth County sits at 37% of the U.S. rate for gas stations. 32 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 37% and 71% of the U.S. rate. Why. The highest measured density is in 07727 and 07730; the lowest measured density is in 07726 and 07728.

This is a supply-side read: it counts existing gas stations and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gas stations
69–145
published count; upper bound counts each withheld ZIP cell as 2 (38 cells) (2023)
Per 10,000 present
0.9
residents + daytime workers
U.S. average
2.4
per 10,000 present
County index
0.37×
vs. U.S.
Latest year (CBP)
89
2023 — $45M annual payroll
Residents
661,305
49 ZIPs with data
Workers
260,563
jobs located in county

Is the area growing?

Population
647,520
Census PEP, July 1 2024
Change since 2020
+0.7%
+4,742 people
Net migration 2024
+1,810
international +3,082, domestic −1,272
Jobs located here
268,070
LODES 2022, +2.6% since 2019

Monmouth County had an estimated 647,520 residents on July 1, 2024 — 0.7% more than in 2020 (+4,742). In the latest year it gained 2,579 people: births minus deaths +789, international migration +3,082, domestic migration −1,272. Components are published separately and may not sum exactly.

268,070 jobs were located in the county in 2022 (+2.6% since 2019), and 313,496 employed residents lived there (+0.4% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
07724 Eatontown
+14.8%
07760 Rumson
+11.4%
07757 Oceanport
+10.8%
ZIP losing residents
2015–19 → 2020–24
Change
07732 Highlands
−7.0%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes gasoline stations only as a broader 2022 grouping (NAICS 4571) that also includes other fuel retailers, so a convenience-store-gas-station-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gas stations in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 5% since 2015

Number of gas stations in Monmouth County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

44
2015
41
2018
47
2020
48
2021
45
2022
42
2023

Highest measured density

ZIP
vs. U.S. average
Index
07727 Farmingdale
147%
07730 Hazlet
125%
07734 Keansburg
125%
07735 Keyport
102%
07724 Eatontown
73%
07733 Holmdel
70%
07747 Matawan
66%
07751 Morganville
54%
07731 Howell
46%
07719 Belmar
46%
07748 Middletown
38%
07701 Red Bank
37%
07753 Neptune
35%
07712 Asbury Park
27%
07728 Freehold
25%

Lowest measured density

ZIP
vs. U.S. average
Index
07726 Englishtown
24%
07728 Freehold
25%
07712 Asbury Park
27%
07753 Neptune
35%
07701 Red Bank
37%
07748 Middletown
38%
07719 Belmar
46%
07731 Howell
46%
07751 Morganville
54%
07747 Matawan
66%
07733 Holmdel
70%
07724 Eatontown
73%
07735 Keyport
102%
07734 Keansburg
125%
07730 Hazlet
125%
Low measured density is not evidence of opportunity. A ZIP with few gas stations may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = gas stations per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGas stations Per 10kIndexStatus
07732Highlands 4,527637 3 6.2 261% Very high density
07727Farmingdale 7,7877,417 4 3.5 147% Above average
07730Hazlet 17,5345,312 6 3.0 125% Above average
07734Keansburg 12,9251,245 4 3.0 125% Above average
07735Keyport 19,1593,224 5 2.4 102% Above average
07724Eatontown 24,01621,160 6 1.7 73% Below average
07733Holmdel 17,16614,020 4 1.7 70% Below average
07747Matawan 32,33012,220 6 1.6 66% Below average
07751Morganville 21,1094,609 3 1.3 54% Below average
07731Howell 40,32211,498 5 1.1 46% Far below average
07719Belmar 22,13811,184 3 1.1 46% Far below average
07748Middletown 28,6338,817 3 0.9 38% Far below average
07701Red Bank 24,37619,747 3 0.9 37% Far below average
07753Neptune 37,29722,337 4 0.8 35% Far below average
07712Asbury Park 40,19413,320 3 0.6 27% Far below average
07728Freehold 55,98424,183 4 0.6 25% Far below average
07726Englishtown 44,76413,842 3 0.6 24% Far below average
07702Shrewsbury 4,1796,578 0–2 — — Not published
07703Fort Monmouth 0105 0–2 — — Not published
07704Fair Haven 6,170935 0–2 — — Not published
07710Adelphia —35 0–2 — — Not published
07711Allenhurst 1,641298 0–2 — — Not published
07716Atlantic Highlands 8,8932,066 0–2 — — Not published
07717Avon By The Sea 2,030313 0–2 — — Not published
07718Belford 6,658603 0–2 — — Not published
07720Bradley Beach 4,158720 0–2 — — Not published
07721Cliffwood 4,277558 0–2 — — Not published
07722Colts Neck 9,9902,455 0–2 — — Not published
07723Deal 884484 0–2 — — Not published
07737Leonardo 3,945265 0–2 — — Not published
07738Lincroft 6,9392,008 0–2 — — Not published
07739Little Silver 6,1051,758 0–2 — — Not published
07740Long Branch 32,91710,521 0–2 — — Not published
07746Marlboro 18,4764,671 0–2 — — Not published
07750Monmouth Beach 3,207817 0–2 — — Not published
07752Navesink —57 0–2 — — Not published
07754Neptune —149 0–2 — — Not published
07755Oakhurst 5,6132,068 0–2 — — Not published
07756Ocean Grove 3,092764 0–2 — — Not published
07757Oceanport 6,1951,329 0–2 — — Not published
07758Port Monmouth 4,076496 0–2 — — Not published
07760Rumson 9,6922,152 0–2 — — Not published
07762Spring Lake 8,2622,082 0–2 — — Not published
07763Tennent —44 0–2 — — Not published
07764West Long Branch 8,5865,509 0–2 — — Not published
07765Wickatunk —221 0–2 — — Not published
08501Allentown 6,3641,419 0–2 — — Not published
08510Millstone Township 5,3861,368 0–2 — — Not published
08514Cream Ridge 4,9171,086 0–2 — — Not published
08535Millstone Township 4,9991,434 0–2 — — Not published
08555Roosevelt 99643 0–2 — — Not published
08720Allenwood 735303 0–2 — — Not published
08730Brielle 4,9561,534 0–2 — — Not published
08736Manasquan 13,2236,546 0–2 — — Not published
08750Sea Girt 3,4832,608 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Freehold

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Freehold retail space →
Crexi
Free listings + market data
Browse Freehold retail space →
CityFeet
Retail space for lease
Browse Freehold retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Monmouth County and gas stations

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 447110 — gasoline stations with convenience stores. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 89 establishments and $45M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.37 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.