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Hillsborough, NH

Pick an industry to see how saturated it is across Hillsborough's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Gyms

85–131 in Hillsborough
160–235%
of U.S. average High density

Clothing stores

56–120 in Hillsborough
156–318%
of U.S. average Range spans bands

Nail salons

56–112 in Hillsborough
127–240%
of U.S. average Range spans bands

Convenience stores

58–114 in Hillsborough
122–228%
of U.S. average Range spans bands

Coffee shops

131–171 in Hillsborough
120–151%
of U.S. average Range spans bands

Pet care

38–94 in Hillsborough
116–269%
of U.S. average Range spans bands

Day care

116–148 in Hillsborough
110–135%
of U.S. average Above average

Dentists

189–231 in Hillsborough
109–129%
of U.S. average Above average

Beauty salons

117–163 in Hillsborough
109–146%
of U.S. average Above average

Restaurants

354–386 in Hillsborough
107–115%
of U.S. average Above average

Auto repair

42–100 in Hillsborough
94–210%
of U.S. average Range spans bands

Fast food

292–328 in Hillsborough
84–93%
of U.S. average Below average

Pharmacies

29–87 in Hillsborough
54–151%
of U.S. average Range spans bands

Grocery stores

42–102 in Hillsborough
52–119%
of U.S. average Range spans bands

Car washes

11–79 in Hillsborough
43–288%
of U.S. average Range spans bands

Bars

3–75 in Hillsborough
6–132%
of U.S. average Range spans bands

Population, migration, and jobs

Population
430,462
Census PEP, July 1 2024
Change since 2020
+1.8%
+7,533 people
Net migration 2024
+2,501
international +2,566, domestic −65
Jobs located here
218,283
LODES 2022, +2.3% since 2019
Employed residents
225,898
LODES 2022, −0.2% since 2019
Net movers (IRS)
+58
tax year 2021–2022: 18,963 in, 18,905 out

Population. Census estimates 430,462 residents on July 1, 2024, 1.8% above 2020 (+7,533).

Latest year (2023→2024): births minus deaths +235, international migration +2,566, domestic migration −65. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 218,283 jobs located in the county in 2022 (+2.3% since 2019) and 225,898 employed residents (−0.2% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 18,963 people (exemptions) moved into Hillsborough, reporting $1.12B in adjusted gross income; 18,905 moved out, reporting $1.13B. Net: +58 people.

Largest sources: Middlesex, MA (3,620) · Rockingham, NH (2,648) · Merrimack, NH (1,649). Largest destinations: Rockingham, NH (2,648) · Merrimack, NH (2,297) · Middlesex, MA (1,608).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

ZIP gaining residents
2015–19 → 2020–24
Change
03086 Wilton
+11.6%
03070 New Boston
+8.7%
03049 Hollis
+8.7%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

ZIP change

Only ZIPs where the 2015–19→2020–24 population change is larger than the ACS margin of error and both windows have at least 2,000 residents. Sorted by population change. Jobs are LODES workplace jobs in the ZIP (2019→latest available year; 2019→2021 for Michigan, none for Alaska); a ZIP can contain more jobs than residents.

ZIPNeighborhood Residents 2015–19Residents 2020–24Pop change JobsJobs change
03086Wilton 3,8164,258 +11.6% 923−21.1%
03070New Boston 5,6856,177 +8.7% 804−1.0%
03049Hollis 7,9188,603 +8.7% 2,124+1.1%
03054Merrimack 25,94528,176 +8.6% 20,007+9.5%
03033Brookline 5,3485,736 +7.3% 889+16.4%
03110Bedford 22,53523,746 +5.4% 19,582+8.1%
03076Pelham 13,79814,449 +4.7% 3,195+18.9%
03055Milford 15,63216,337 +4.5% 7,434−2.7%
03031Amherst 11,47511,849 +3.3% 4,814+6.1%
03281Weare 9,0319,170 +1.5% 1,896−9.2%
03051Hudson 25,40825,557 +0.6% 13,257+14.7%

Scroll the table sideways to see all columns.

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.