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Hillsborough, NH — Nail salons Saturation

How many nail salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 37 ZIP codes analyzed.

Includes: Nail salons · Manicure & pedicure studios. Counted together because official statistics use one 812113 code.

Measured density: Range spans bands — 1.27× the U.S. rate (between 1.27× and 2.40× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 28 ZIP cells in this county are withheld, 25 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Hillsborough nail salons — 127–240% of the U.S. rate

56 nail salons are counted in Hillsborough — 1.1 per 10,000 people present (residents + daytime workers), 127% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 80% between 2015 and 2023 (25 → 45). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 03063 (Nashua), 03458 (Peterborough), 03103 (Manchester) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 03104 (Manchester), 03102 (Manchester), 03054 (Merrimack).

BLS QCEW puts the latest county-wide count (2026 Q1) at 59 establishments, the freshest available signal.

Measured density: Hillsborough sits at 127% of the U.S. rate for nail salons. 25 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 127% and 240% of the U.S. rate. Why. The highest measured density is in 03063 and 03458; the lowest measured density is in 03104 and 03102.

This is a supply-side read: it counts existing nail salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Nail salons
56–112
published count; upper bound counts each withheld ZIP cell as 2 (28 cells) (2023)
Per 10,000 present
1.1
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
1.27×
vs. U.S.
Latest quarter (QCEW)
59
2026 Q1 — county total
Residents
426,425
34 ZIPs with data
Workers
184,159
jobs located in county

Is the area growing?

Population
430,462
Census PEP, July 1 2024
Change since 2020
+1.8%
+7,533 people
Net migration 2024
+2,501
international +2,566, domestic −65
Jobs located here
218,283
LODES 2022, +2.3% since 2019

Hillsborough had an estimated 430,462 residents on July 1, 2024 — 1.8% more than in 2020 (+7,533). In the latest year it gained 2,743 people: births minus deaths +235, international migration +2,566, domestic migration −65. Components are published separately and may not sum exactly.

218,283 jobs were located in the county in 2022 (+2.3% since 2019), and 225,898 employed residents lived there (−0.2% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
03086 Wilton
+11.6%
03070 New Boston
+8.7%
03049 Hollis
+8.7%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
119
no paid employees (2024)
Receipts
$3.3M
published gross receipts
Receipts per business
$28K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more nail salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 80% since 2015

Number of nail salons in Hillsborough across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

25
2015
38
2018
41
2020
45
2021
43
2022
45
2023

Highest measured density

ZIP
vs. U.S. average
Index
03063 Nashua
429%
03458 Peterborough
403%
03103 Manchester
356%
03051 Hudson
225%
03110 Bedford
218%
03060 Nashua
168%
03054 Merrimack
124%
03102 Manchester
122%
03104 Manchester
120%

Lowest measured density

ZIP
vs. U.S. average
Index
03104 Manchester
120%
03102 Manchester
122%
03054 Merrimack
124%
03060 Nashua
168%
03110 Bedford
218%
03051 Hudson
225%
03103 Manchester
356%
03458 Peterborough
403%
03063 Nashua
429%
Low measured density is not evidence of opportunity. A ZIP with few nail salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersNail salonsIndex
03101Manchester Employment hub 3,20115,378 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = nail salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersNail salons Per 10kIndexStatus
03063Nashua 15,80512,230 8 3.6 429% Very high density
03458Peterborough 6,8723,767 3 3.4 403% Very high density
03103Manchester 37,77523,480 15 3.0 356% Very high density
03051Hudson 25,55711,545 6 1.9 225% High density
03110Bedford 23,74617,271 6 1.9 218% High density
03060Nashua 31,65720,941 6 1.4 168% High density
03054Merrimack 28,17619,249 4 1.1 124% Above average
03102Manchester 33,9599,250 4 1.0 122% Above average
03104Manchester 35,2378,109 4 1.0 120% Above average
03031Amherst 11,8494,379 0–2 — — Not published
03033Brookline 5,736464 0–2 — — Not published
03043Francestown 1,398144 0–2 — — Not published
03045Goffstown 14,0802,361 0–2 — — Not published
03047Greenfield 1,730268 0–2 — — Not published
03048Greenville 3,237459 0–2 — — Not published
03049Hollis 8,6031,497 0–2 — — Not published
03052Litchfield 8,499557 0–2 — — Not published
03055Milford 16,3376,338 0–2 — — Not published
03057Mont Vernon 2,70972 0–2 — — Not published
03061Nashua —2,195 0–2 — — Not published
03062Nashua 29,4418,468 0–2 — — Not published
03064Nashua 14,3913,593 0–2 — — Not published
03070New Boston 6,177564 0–2 — — Not published
03071New Ipswich 5,310819 0–2 — — Not published
03076Pelham 14,4492,734 0–2 — — Not published
03082Lyndeborough 1,53163 0–2 — — Not published
03084Temple 1,363158 0–2 — — Not published
03086Wilton 4,258997 0–2 — — Not published
03101Manchester 3,20115,378 0–2 — — Not published
03105Manchester —321 0–2 — — Not published
03108Manchester —609 0–2 — — Not published
03109Manchester 9,9295,156 0–2 — — Not published
03244Hillsborough 8,1561,734 0–2 — — Not published
03281Weare 9,1701,098 0–2 — — Not published
03440Antrim 2,661363 0–2 — — Not published
03442Bennington 1,588541 0–2 — — Not published
03449Hancock 1,838112 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Manchester

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Manchester retail space →
Crexi
Free listings + market data
Browse Manchester retail space →
CityFeet
Retail space for lease
Browse Manchester retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Hillsborough and nail salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812113 — nail salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 59 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.85 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.