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Fast food in Wisconsin

How many fast food exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Fast food · Quick-service restaurants · Takeout & delivery counters · Pizza delivery · Sandwich & burger chains. Counted together because official statistics use one 722513 code.

State verdict (covered counties): Below the U.S. rate — 86% of the U.S. rate

Counties covered

in Wisconsin

Fast food

2,388

establishments (2023)

Per 10,000 present

5.7

residents + 0.5×workers

U.S. average

6.7

per 10,000 present

State index

86%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing fast food and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Fast food	Residents	Workers	Per 10k	Index	Verdict
Kenosha	Kenosha County	128–148	162,024	66,123	6.6	98–106%	Range spans bands
Milwaukee	Milwaukee County	702–710	926,469	431,861	6.1	92%	Below average
Racine	Racine County	146–152	206,558	69,937	6.0	91–93%	Below average
Madison	Dane County	423–465	571,119	294,881	5.9	88–92%	Below average
Appleton	Outagamie County	149–171	212,451	103,913	5.6	84–94%	Below average
West Bend	Washington County	93–101	138,353	54,545	5.6	84–90%	Below average
Neenah	Winnebago County	113–127	172,658	76,933	5.2	78–87%	Below average
Beloit	Rock County	101–115	163,727	62,234	5.2	78–85%	Below average
Green Bay	Brown County	179–201	278,140	134,829	5.2	78–83%	Below average
Menomonee Falls	Waukesha County	276–306	416,773	244,814	5.1	77–82%	Below average
Wausau	Marathon County	78–100	130,355	60,661	4.9	73–91%	Below average

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

98%

92%

91%

88%

84%

84%

78%

78%

Most competitors per capita

73%

77%

78%

78%

78%

84%

84%

88%

Low measured density is not evidence of opportunity. A county with few fast food may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.