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Norfolk County, MA — Convenience stores Saturation

How many convenience stores exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 44 ZIP codes analyzed.

Includes: Convenience stores · Corner stores · Small-format food & fuel marts. Counted together because official statistics use one 445120 code.

Measured density: High density — 1.62× the U.S. rate (between 1.62× and 2.11× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 25 ZIP cells in this county are withheld, 20 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

High density   Norfolk County convenience stores — 162–211% of the U.S. rate

131 convenience stores are counted in Norfolk County — 1.5 per 10,000 people present (residents + daytime workers), 162% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 13% between 2015 and 2023 (100 → 113). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 02189 (East Weymouth), 02343 (Holbrook), 02191 (North Weymouth) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 02186 (Milton), 02081 (Walpole), 02026 (Dedham).

Census County Business Patterns (2023) puts the county-wide count at 151 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Norfolk County sits at 162% of the U.S. rate for convenience stores. 20 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 162% and 211% of the U.S. rate. Why. The highest measured density is in 02189 and 02343; the lowest measured density is in 02186 and 02081.

This is a supply-side read: it counts existing convenience stores and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Convenience stores
131–181
published count; upper bound counts each withheld ZIP cell as 2 (25 cells) (2023)
Per 10,000 present
1.5
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
1.62×
vs. U.S.
Latest year (CBP)
151
2023 — $13M annual payroll
Residents
720,686
39 ZIPs with data
Workers
332,697
jobs located in county

Is the area growing?

Population
740,754
Census PEP, July 1 2024
Change since 2020
+2.3%
+17,004 people
Net migration 2024
+7,270
international +8,722, domestic −1,452
Jobs located here
356,190
LODES 2022, −2.4% since 2019

Norfolk County had an estimated 740,754 residents on July 1, 2024 — 2.3% more than in 2020 (+17,004). In the latest year it gained 8,375 people: births minus deaths +1,086, international migration +8,722, domestic migration −1,452. Components are published separately and may not sum exactly.

356,190 jobs were located in the county in 2022 (−2.4% since 2019), and 378,693 employed residents lived there (−0.4% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
02190 South Weymouth
+14.2%
02169 Quincy
+11.4%
02762 Plainville
+8.3%
ZIP losing residents
2015–19 → 2020–24
Change
02030 Dover
−1.9%
02025 Cohasset
−0.7%
02038 Franklin
−0.3%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes convenience stores only combined with vending machine operators, so a convenience-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more convenience stores in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 13% since 2015

Number of convenience stores in Norfolk County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

100
2015
107
2018
111
2020
112
2021
107
2022
113
2023

Highest measured density

ZIP
vs. U.S. average
Index
02189 East Weymouth
441%
02343 Holbrook
435%
02191 North Weymouth
375%
02054 Millis
340%
02170 Quincy
333%
02169 Quincy
311%
02368 Randolph
310%
02021 Canton
285%
02190 South Weymouth
273%
02072 Stoughton
263%
02188 Weymouth
244%
02038 Franklin
240%
02171 Quincy
239%
02053 Medway
215%
02062 Norwood
198%

Lowest measured density

ZIP
vs. U.S. average
Index
02186 Milton
104%
02081 Walpole
141%
02026 Dedham
167%
02184 Braintree
190%
02062 Norwood
198%
02053 Medway
215%
02171 Quincy
239%
02038 Franklin
240%
02188 Weymouth
244%
02072 Stoughton
263%
02190 South Weymouth
273%
02021 Canton
285%
02368 Randolph
310%
02169 Quincy
311%
02170 Quincy
333%
Low measured density is not evidence of opportunity. A ZIP with few convenience stores may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = convenience stores per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersConvenience stores Per 10kIndexStatus
02189East Weymouth 14,4505,812 7 4.0 441% Very high density
02343Holbrook 11,3462,444 5 4.0 435% Very high density
02191North Weymouth 8,1811,164 3 3.4 375% Very high density
02054Millis 8,8881,544 3 3.1 340% Very high density
02170Quincy 18,8091,833 6 3.0 333% Very high density
02169Quincy 62,99321,641 21 2.8 311% Very high density
02368Randolph 34,9127,772 11 2.8 310% Very high density
02021Canton 24,74827,281 10 2.6 285% Very high density
02190South Weymouth 19,6958,693 6 2.5 273% Very high density
02072Stoughton 29,22516,434 9 2.4 263% Very high density
02188Weymouth 16,1793,567 4 2.2 244% High density
02038Franklin 33,15415,772 9 2.2 240% High density
02171Quincy 20,16414,627 6 2.2 239% High density
02053Medway 13,4363,713 3 2.0 215% High density
02062Norwood 31,54225,287 8 1.8 198% High density
02184Braintree 38,89926,046 9 1.7 190% High density
02026Dedham 25,23715,252 5 1.5 167% High density
02081Walpole 19,3437,811 3 1.3 141% Above average
02186Milton 28,7355,544 3 1.0 104% Above average
02019Bellingham 17,4107,407 0–2 — — Not published
02025Cohasset 8,4272,717 0–2 — — Not published
02027Dedham —47 0–2 — — Not published
02030Dover 5,930667 0–2 — — Not published
02032East Walpole 4,9922,201 0–2 — — Not published
02035Foxboro 18,61513,286 0–2 — — Not published
02052Medfield 13,0682,589 0–2 — — Not published
02056Norfolk 11,6732,103 0–2 — — Not published
02067Sharon 18,5383,130 0–2 — — Not published
02070Sheldonville —31 0–2 — — Not published
02071South Walpole 2,089178 0–2 — — Not published
02090Westwood 16,31816,260 0–2 — — Not published
02093Wrentham 12,2975,587 0–2 — — Not published
02185Braintree —98 0–2 — — Not published
02187Milton Village —39 0–2 — — Not published
02269Quincy —1,134 0–2 — — Not published
02322Avon 4,7745,120 0–2 — — Not published
02445Brookline 22,5604,411 0–2 — — Not published
02446Brookline 31,3106,447 0–2 — — Not published
02457Babson Park 1,8812,081 0–2 — — Not published
02481Wellesley Hills 17,41512,557 0–2 — — Not published
02482Wellesley 11,0514,751 0–2 — — Not published
02492Needham 21,4247,311 0–2 — — Not published
02494Needham Heights 11,03516,775 0–2 — — Not published
02762Plainville 9,9434,882 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Canton

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Canton retail space →
Crexi
Free listings + market data
Browse Canton retail space →
CityFeet
Retail space for lease
Browse Canton retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Norfolk County and convenience stores

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 445120 — convenience retailers. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 151 establishments and $13M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.91 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.