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Fulton County, GA — Convenience stores Saturation

How many convenience stores exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 64 ZIP codes analyzed.

Includes: Convenience stores · Corner stores · Small-format food & fuel marts. Counted together because official statistics use one 445120 code.

Measured density: Range spans bands — 0.96× the U.S. rate (between 0.96× and 1.17× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 42 ZIP cells in this county are withheld, 16 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Fulton County convenience stores — 96–117% of the U.S. rate

149 convenience stores are counted in Fulton County — 0.9 per 10,000 people present (residents + daytime workers), 96% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 24% between 2015 and 2023 (95 → 118). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 30310 (Atlanta), 30315 (Atlanta), 30311 (Atlanta) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 30022 (Alpharetta), 30331 (Atlanta), 30075 (Roswell).

Census County Business Patterns (2023) puts the county-wide count at 145 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Fulton County sits at 96% of the U.S. rate for convenience stores. 16 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 96% and 117% of the U.S. rate. Why. The highest measured density is in 30310 and 30315; the lowest measured density is in 30022 and 30331.

This is a supply-side read: it counts existing convenience stores and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Convenience stores
149–233
published count; upper bound counts each withheld ZIP cell as 2 (42 cells) (2023)
Per 10,000 present
0.9
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
0.96×
vs. U.S.
Latest year (CBP)
145
2023 — $10M annual payroll
Residents
1,201,203
38 ZIPs with data
Workers
984,920
jobs located in county

Is the area growing?

Population
1,090,354
Census PEP, July 1 2024
Change since 2020
+2.0%
+21,021 people
Net migration 2024
+1,451
international +9,571, domestic −8,120
Jobs located here
920,778
LODES 2022, +4.0% since 2019

Fulton County had an estimated 1,090,354 residents on July 1, 2024 — 2.0% more than in 2020 (+21,021). In the latest year it gained 6,383 people: births minus deaths +4,888, international migration +9,571, domestic migration −8,120. Components are published separately and may not sum exactly.

920,778 jobs were located in the county in 2022 (+4.0% since 2019), and 491,568 employed residents lived there (+4.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
30213 Fairburn
+49.2%
30308 Atlanta
+23.0%
30309 Atlanta
+22.4%
ZIP losing residents
2015–19 → 2020–24
Change
30337 Atlanta
−23.4%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes convenience stores only combined with vending machine operators, so a convenience-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more convenience stores in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 24% since 2015

Number of convenience stores in Fulton County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

95
2015
113
2018
117
2020
141
2021
125
2022
118
2023

Highest measured density

ZIP
vs. U.S. average
Index
30310 Atlanta
466%
30315 Atlanta
438%
30311 Atlanta
392%
30314 Atlanta
379%
30312 Atlanta
280%
30316 Atlanta
213%
30313 Atlanta
204%
30318 Atlanta
191%
30344 Atlanta
183%
30349 Atlanta
148%
30291 Union City
145%
30324 Atlanta
94%
30097 Duluth
85%
30004 Alpharetta
73%
30309 Atlanta
53%

Lowest measured density

ZIP
vs. U.S. average
Index
30022 Alpharetta
39%
30331 Atlanta
47%
30075 Roswell
51%
30076 Roswell
53%
30309 Atlanta
53%
30004 Alpharetta
73%
30097 Duluth
85%
30324 Atlanta
94%
30291 Union City
145%
30349 Atlanta
148%
30344 Atlanta
183%
30318 Atlanta
191%
30313 Atlanta
204%
30316 Atlanta
213%
30312 Atlanta
280%
Low measured density is not evidence of opportunity. A ZIP with few convenience stores may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersConvenience storesIndex
30303Atlanta Employment hub 6,79753,107 5 164%
30308Atlanta Employment hub 23,18153,348 4 88%
30354Atlanta Employment hub 16,18267,347 3 66%
30326Atlanta Employment hub 8,23454,348 0–2 —
30336Atlanta Destination 51426,474 0–2 —
30363Atlanta Employment hub 3,5239,729 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = convenience stores per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersConvenience stores Per 10kIndexStatus
30310Atlanta 27,1866,711 13 4.3 466% Very high density
30315Atlanta 34,2646,400 15 4.0 438% Very high density
30311Atlanta 34,9532,630 13 3.6 392% Very high density
30314Atlanta 23,3335,366 9 3.5 379% Very high density
30312Atlanta 26,9428,703 8 2.6 280% Very high density
30316Atlanta 35,10712,091 8 1.9 213% High density
30313Atlanta 10,91310,350 3 1.9 204% High density
30318Atlanta 59,60941,027 14 1.7 191% High density
30344Atlanta 35,45624,634 8 1.7 183% High density
30303Atlanta 6,79753,107 5 1.5 164% High density
30349Atlanta 79,87232,177 13 1.4 148% Above average
30291Union City 25,1309,963 4 1.3 145% Above average
30324Atlanta 29,07311,839 3 0.9 94% Below average
30308Atlanta 23,18153,348 4 0.8 88% Below average
30097Duluth 46,87634,393 5 0.8 85% Below average
30004Alpharetta 68,70743,688 6 0.7 73% Below average
30354Atlanta 16,18267,347 3 0.6 66% Below average
30309Atlanta 32,47958,430 3 0.5 53% Below average
30076Roswell 46,05432,236 3 0.5 53% Below average
30075Roswell 56,26315,838 3 0.5 51% Below average
30331Atlanta 62,56714,652 3 0.4 47% Far below average
30022Alpharetta 64,54640,341 3 0.4 39% Far below average
30005Alpharetta 41,83643,982 0–2 — — Not published
30009Alpharetta 21,09535,378 0–2 — — Not published
30023Alpharetta —130 0–2 — — Not published
30077Roswell —150 0–2 — — Not published
30098Duluth —35 0–2 — — Not published
30213Fairburn 50,62110,762 0–2 — — Not published
30268Palmetto 10,8742,976 0–2 — — Not published
30272Red Oak 0286 0–2 — — Not published
30301Atlanta —515 0–2 — — Not published
30302Atlanta —60 0–2 — — Not published
30304Atlanta —21 0–2 — — Not published
30305Atlanta 28,11043,072 0–2 — — Not published
30306Atlanta 24,2368,395 0–2 — — Not published
30307Atlanta 21,7097,980 0–2 — — Not published
30320Atlanta —9,994 0–2 — — Not published
30321Atlanta —200 0–2 — — Not published
30325Atlanta —67 0–2 — — Not published
30326Atlanta 8,23454,348 0–2 — — Not published
30327Atlanta 23,67317,245 0–2 — — Not published
30328Atlanta 39,50877,296 0–2 — — Not published
30332Atlanta 2,567365 0–2 — — Not published
30334Atlanta 0250 0–2 — — Not published
30336Atlanta 51426,474 0–2 — — Not published
30337Atlanta 10,69411,238 0–2 — — Not published
30342Atlanta 33,34937,654 0–2 — — Not published
30343Atlanta —50 0–2 — — Not published
30348Atlanta —15 0–2 — — Not published
30350Atlanta 35,17012,755 0–2 — — Not published
30355Atlanta —54 0–2 — — Not published
30357Atlanta —20 0–2 — — Not published
30358Atlanta —51 0–2 — — Not published
30361Atlanta —5,098 0–2 — — Not published
30363Atlanta 3,5239,729 0–2 — — Not published
30364Atlanta —18 0–2 — — Not published
30374Atlanta —5 0–2 — — Not published
30375Atlanta —214 0–2 — — Not published
30380Atlanta —253 0–2 — — Not published
30396Atlanta —51 0–2 — — Not published
31106Atlanta —43 0–2 — — Not published
31126Atlanta —67 0–2 — — Not published
31139Atlanta —38 0–2 — — Not published
31150Atlanta —9 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Atlanta

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Atlanta retail space →
Crexi
Free listings + market data
Browse Atlanta retail space →
CityFeet
Retail space for lease
Browse Atlanta retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Fulton County and convenience stores

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

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Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 445120 — convenience retailers. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 145 establishments and $10M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.91 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.