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Clayton County, GA — Convenience stores Saturation

How many convenience stores exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 12 ZIP codes analyzed.

Includes: Convenience stores · Corner stores · Small-format food & fuel marts. Counted together because official statistics use one 445120 code.

Measured density: Range spans bands — 2.38× the U.S. rate (between 2.38× and 2.54× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 5 ZIP cells in this county are withheld, 2 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Clayton County convenience stores — 238–254% of the U.S. rate

58 convenience stores are counted in Clayton County — 2.2 per 10,000 people present (residents + daytime workers), 238% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 81% between 2015 and 2023 (27 → 49). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 30297 (Forest Park), 30236 (Jonesboro), 30288 (Conley) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 30296 (Riverdale), 30273 (Rex), 30260 (Morrow).

Census County Business Patterns (2023) puts the county-wide count at 65 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Clayton County sits at 238% of the U.S. rate for convenience stores. 2 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 238% and 254% of the U.S. rate. Why. The highest measured density is in 30297 and 30236; the lowest measured density is in 30296 and 30273.

This is a supply-side read: it counts existing convenience stores and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Convenience stores
58–68
published count; upper bound counts each withheld ZIP cell as 2 (5 cells) (2023)
Per 10,000 present
2.2
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
2.38×
vs. U.S.
Latest year (CBP)
65
2023 — $10M annual payroll
Residents
238,876
9 ZIPs with data
Workers
56,153
jobs located in county

Is the area growing?

Population
297,703
Census PEP, July 1 2024
Change since 2020
−0.6%
−1,737 people
Net migration 2024
−2,914
international +1,809, domestic −4,723
Jobs located here
137,351
LODES 2022, +1.5% since 2019

Clayton County had an estimated 297,703 residents on July 1, 2024 — 0.6% fewer than in 2020 (−1,737). In the latest year it lost 1,677 people: births minus deaths +1,254, international migration +1,809, domestic migration −4,723. Components are published separately and may not sum exactly.

137,351 jobs were located in the county in 2022 (+1.5% since 2019), and 121,549 employed residents lived there (−0.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

Nonemployer businesses

Not shown. Census publishes convenience stores only combined with vending machine operators, so a convenience-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more convenience stores in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 81% since 2015

Number of convenience stores in Clayton County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

27
2015
34
2018
43
2020
53
2021
59
2022
49
2023

Highest measured density

ZIP
vs. U.S. average
Index
30297 Forest Park
405%
30236 Jonesboro
404%
30288 Conley
310%
30274 Riverdale
237%
30260 Morrow
205%
30273 Rex
182%
30296 Riverdale
120%

Lowest measured density

ZIP
vs. U.S. average
Index
30296 Riverdale
120%
30273 Rex
182%
30260 Morrow
205%
30274 Riverdale
237%
30288 Conley
310%
30236 Jonesboro
404%
30297 Forest Park
405%
Low measured density is not evidence of opportunity. A ZIP with few convenience stores may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = convenience stores per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersConvenience stores Per 10kIndexStatus
30297Forest Park 29,21017,249 14 3.7 405% Very high density
30236Jonesboro 50,0898,311 20 3.7 404% Very high density
30288Conley 8,1164,920 3 2.8 310% Very high density
30274Riverdale 34,0815,843 8 2.2 237% High density
30260Morrow 28,69317,335 7 1.9 205% High density
30273Rex 17,844487 3 1.7 182% High density
30296Riverdale 27,045624 3 1.1 120% Above average
30237Jonesboro —100 0–2 — — Not published
30238Jonesboro 43,191669 0–2 — — Not published
30250Lovejoy 607715 0–2 — — Not published
30287Morrow —33 0–2 — — Not published
30298Forest Park —119 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Morrow

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Morrow retail space →
Crexi
Free listings + market data
Browse Morrow retail space →
CityFeet
Retail space for lease
Browse Morrow retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Clayton County and convenience stores

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 445120 — convenience retailers. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 65 establishments and $10M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.91 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.