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Bristol County, MA — Bars Saturation

How many bars exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 43 ZIP codes analyzed.

Includes: Bars & taverns · Pubs & brewpubs (drinking-focused) · Cocktail & wine bars · Taprooms. Counted together because official statistics use one 722410 code.

Measured density: Range spans bands — 0.61× the U.S. rate (between 0.61× and 1.39× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 35 ZIP cells in this county are withheld, 27 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Bristol County bars — 61–139% of the U.S. rate

42 bars are counted in Bristol County — 0.6 per 10,000 people present (residents + daytime workers), 61% of the U.S. rate of 1.0.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 22% between 2015 and 2023 (54 → 42). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 02744 (New Bedford), 02740 (New Bedford), 02723 (Fall River) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 02745 (New Bedford), 02746 (New Bedford), 02719 (Fairhaven).

Census County Business Patterns (2023) puts the county-wide count at 56 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Bristol County sits at 61% of the U.S. rate for bars. 27 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 61% and 139% of the U.S. rate. Why. The highest measured density is in 02744 and 02740; the lowest measured density is in 02745 and 02746.

This is a supply-side read: it counts existing bars and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Bars
42–112
published count; upper bound counts each withheld ZIP cell as 2 (35 cells) (2023)
Per 10,000 present
0.6
residents + daytime workers
U.S. average
1.0
per 10,000 present
County index
0.61×
vs. U.S.
Latest year (CBP)
56
2023 — $11M annual payroll
Residents
582,221
35 ZIPs with data
Workers
200,378
jobs located in county

Is the area growing?

Population
588,593
Census PEP, July 1 2024
Change since 2020
+2.0%
+11,817 people
Net migration 2024
+4,361
international +4,012, domestic +349
Jobs located here
226,714
LODES 2022, −0.8% since 2019

Bristol County had an estimated 588,593 residents on July 1, 2024 — 2.0% more than in 2020 (+11,817). In the latest year it gained 3,540 people: births minus deaths −818, international migration +4,012, domestic migration +349. Components are published separately and may not sum exactly.

226,714 jobs were located in the county in 2022 (−0.8% since 2019), and 281,981 employed residents lived there (−0.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
02767 Raynham
+7.7%
02790 Westport
+7.0%
02769 Rehoboth
+7.0%
ZIP losing residents
2015–19 → 2020–24
Change
02766 Norton
−2.6%
02719 Fairhaven
−0.9%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
38
no paid employees (2024)
Receipts
$2.3M
published gross receipts
Receipts per business
$60K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more bars in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 22% since 2015

Number of bars in Bristol County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

54
2015
48
2018
48
2020
41
2021
44
2022
42
2023

Highest measured density

ZIP
vs. U.S. average
Index
02744 New Bedford
293%
02740 New Bedford
186%
02723 Fall River
160%
02721 Fall River
160%
02780 Taunton
157%
02719 Fairhaven
153%
02746 New Bedford
149%
02745 New Bedford
138%

Lowest measured density

ZIP
vs. U.S. average
Index
02745 New Bedford
138%
02746 New Bedford
149%
02719 Fairhaven
153%
02780 Taunton
157%
02721 Fall River
160%
02723 Fall River
160%
02740 New Bedford
186%
02744 New Bedford
293%
Low measured density is not evidence of opportunity. A ZIP with few bars may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = bars per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBars Per 10kIndexStatus
02744New Bedford 12,7161,595 4 3.0 293% Very high density
02740New Bedford 46,28113,755 10 1.9 186% High density
02723Fall River 17,0673,003 3 1.6 160% High density
02721Fall River 26,5218,992 5 1.6 160% High density
02780Taunton 53,46119,033 10 1.6 157% High density
02719Fairhaven 15,9037,077 3 1.5 153% High density
02746New Bedford 17,5314,951 3 1.5 149% Above average
02745New Bedford 24,5198,496 4 1.4 138% Above average
02048Mansfield 23,93112,643 0–2 — — Not published
02334Easton —179 0–2 — — Not published
02356North Easton 12,4753,024 0–2 — — Not published
02357North Easton 1,5661,297 0–2 — — Not published
02375South Easton 11,2755,654 0–2 — — Not published
02702Assonet 4,4882,453 0–2 — — Not published
02703Attleboro 46,71316,775 0–2 — — Not published
02712Chartley —87 0–2 — — Not published
02714Dartmouth —203 0–2 — — Not published
02715Dighton 3,757403 0–2 — — Not published
02717East Freetown 4,7971,034 0–2 — — Not published
02718East Taunton 6,8781,728 0–2 — — Not published
02720Fall River 30,94018,309 0–2 — — Not published
02722Fall River —393 0–2 — — Not published
02724Fall River 18,5052,889 0–2 — — Not published
02725Somerset 2,2571,257 0–2 — — Not published
02726Somerset 16,0412,801 0–2 — — Not published
02741New Bedford —97 0–2 — — Not published
02742New Bedford —175 0–2 — — Not published
02743Acushnet 10,5192,424 0–2 — — Not published
02747North Dartmouth 22,44511,095 0–2 — — Not published
02748South Dartmouth 11,2811,733 0–2 — — Not published
02760North Attleboro 29,1778,071 0–2 — — Not published
02761North Attleboro —88 0–2 — — Not published
02763Attleboro Falls 1,8073,530 0–2 — — Not published
02764North Dighton 4,436607 0–2 — — Not published
02766Norton 19,2406,212 0–2 — — Not published
02767Raynham 15,59911,245 0–2 — — Not published
02768Raynham Center —101 0–2 — — Not published
02769Rehoboth 13,0221,469 0–2 — — Not published
02771Seekonk 15,6947,850 0–2 — — Not published
02777Swansea 17,3594,964 0–2 — — Not published
02779Berkley 6,829632 0–2 — — Not published
02790Westport 16,9013,345 0–2 — — Not published
02791Westport Point 29032 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Taunton

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Taunton retail space →
Crexi
Free listings + market data
Browse Taunton retail space →
CityFeet
Retail space for lease
Browse Taunton retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Bristol County and bars

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722410 — drinking places (alcoholic beverages). Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 56 establishments and $11M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.01 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.