BizGapMap

Home / Norfolk city, VA

Norfolk city, VA

Pick an industry to see how saturated it is across Norfolk city's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Convenience stores

56–76 in Norfolk city
213–251%
of U.S. average Range spans bands

Clothing stores

28–62 in Norfolk city
141–261%
of U.S. average Range spans bands

Fast food

264–276 in Norfolk city
137–139%
of U.S. average Above average

Restaurants

228–244 in Norfolk city
124–127%
of U.S. average Above average

Nail salons

27–57 in Norfolk city
110–192%
of U.S. average Range spans bands

Day care

48–74 in Norfolk city
82–110%
of U.S. average Range spans bands

Grocery stores

35–59 in Norfolk city
78–109%
of U.S. average Range spans bands

Coffee shops

45–71 in Norfolk city
74–101%
of U.S. average Range spans bands

Beauty salons

43–69 in Norfolk city
72–99%
of U.S. average Below average

Pharmacies

20–50 in Norfolk city
67–135%
of U.S. average Range spans bands

Gyms

18–48 in Norfolk city
61–129%
of U.S. average Range spans bands

Car washes

7–41 in Norfolk city
50–220%
of U.S. average Range spans bands

Dentists

43–69 in Norfolk city
45–61%
of U.S. average Range spans bands

Auto repair

10–42 in Norfolk city
40–128%
of U.S. average Range spans bands

Pet care

7–41 in Norfolk city
39–171%
of U.S. average Range spans bands

Bars

9–41 in Norfolk city
31–107%
of U.S. average Range spans bands

Population, migration, and jobs

Population
231,105
Census PEP, July 1 2024
Change since 2020
−2.8%
−6,708 people
Net migration 2024
−1,180
international +1,370, domestic −2,550
Jobs located here
128,373
LODES 2022, −0.3% since 2019
Employed residents
87,227
LODES 2022, −5.5% since 2019
Net movers (IRS)
−3,319
tax year 2021–2022: 18,892 in, 22,211 out

Population. Census estimates 231,105 residents on July 1, 2024, 2.8% below 2020 (−6,708).

Latest year (2023→2024): births minus deaths +935, international migration +1,370, domestic migration −2,550. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 128,373 jobs located in the county in 2022 (−0.3% since 2019) and 87,227 employed residents (−5.5% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 18,892 people (exemptions) moved into Norfolk city, reporting $602.6M in adjusted gross income; 22,211 moved out, reporting $949.5M. Net: −3,319 people.

Largest sources: Virginia Beach city, VA (4,108) · Chesapeake city, VA (1,870) · Portsmouth city, VA (908). Largest destinations: Virginia Beach city, VA (4,700) · Chesapeake city, VA (2,410) · Portsmouth city, VA (1,060).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

ZIP gaining residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant increase.

ZIP losing residents
2015–19 → 2020–24
Change
23511 Norfolk
−29.8%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

ZIP change

Only ZIPs where the 2015–19→2020–24 population change is larger than the ACS margin of error and both windows have at least 2,000 residents. Sorted by population change. Jobs are LODES workplace jobs in the ZIP (2019→latest available year; 2019→2021 for Michigan, none for Alaska); a ZIP can contain more jobs than residents.

ZIPNeighborhood Residents 2015–19Residents 2020–24Pop change JobsJobs change
23511Norfolk 13,7739,664 −29.8% 2,556+30.3%

Scroll the table sideways to see all columns.

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

Check a ZIP or city · Search by radius · Answers · Data story · Methodology · Data sources · About · Privacy · Terms · Updates (RSS)

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.