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Home / Newport News city, VA

Newport News city, VA

Pick an industry to see how saturated it is across Newport News city's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Convenience stores

40–50 in Newport News city
187–215%
of U.S. average High density

Pet care

17–27 in Newport News city
115–156%
of U.S. average Range spans bands

Fast food

178–184 in Newport News city
114–115%
of U.S. average Above average

Clothing stores

18–36 in Newport News city
111–198%
of U.S. average Range spans bands

Beauty salons

54–66 in Newport News city
111–127%
of U.S. average Above average

Restaurants

151–159 in Newport News city
101–104%
of U.S. average Above average

Gyms

21–35 in Newport News city
87–129%
of U.S. average Range spans bands

Grocery stores

30–40 in Newport News city
82–99%
of U.S. average Below average

Day care

37–45 in Newport News city
78–86%
of U.S. average Below average

Nail salons

13–29 in Newport News city
65–126%
of U.S. average Range spans bands

Dentists

51–63 in Newport News city
65–75%
of U.S. average Below average

Coffee shops

28–42 in Newport News city
57–77%
of U.S. average Range spans bands

Car washes

6–22 in Newport News city
52–157%
of U.S. average Range spans bands

Pharmacies

12–28 in Newport News city
50–99%
of U.S. average Range spans bands

Auto repair

5–23 in Newport News city
25–94%
of U.S. average Range spans bands

Bars

0–20 in Newport News city
0–68%
of U.S. average Range spans bands

Population, migration, and jobs

Population
183,056
Census PEP, July 1 2024
Change since 2020
−1.6%
−2,996 people
Net migration 2024
−837
international +787, domestic −1,624
Jobs located here
96,964
LODES 2022, −3.4% since 2019
Employed residents
74,279
LODES 2022, −4.6% since 2019
Net movers (IRS)
−1,537
tax year 2021–2022: 13,991 in, 15,528 out

Population. Census estimates 183,056 residents on July 1, 2024, 1.6% below 2020 (−2,996).

Latest year (2023→2024): births minus deaths +654, international migration +787, domestic migration −1,624. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 96,964 jobs located in the county in 2022 (−3.4% since 2019) and 74,279 employed residents (−4.6% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 13,991 people (exemptions) moved into Newport News city, reporting $352.8M in adjusted gross income; 15,528 moved out, reporting $436.2M. Net: −1,537 people.

Largest sources: Hampton city, VA (3,229) · York, VA (921) · Norfolk city, VA (493). Largest destinations: Hampton city, VA (2,943) · York, VA (1,250) · James City, VA (589).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

ZIP gaining residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant increase.

ZIP losing residents
2015–19 → 2020–24
Change
23604 Fort Eustis
−36.0%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

ZIP change

Only ZIPs where the 2015–19→2020–24 population change is larger than the ACS margin of error and both windows have at least 2,000 residents. Sorted by population change. Jobs are LODES workplace jobs in the ZIP (2019→latest available year; 2019→2021 for Michigan, none for Alaska); a ZIP can contain more jobs than residents.

ZIPNeighborhood Residents 2015–19Residents 2020–24Pop change JobsJobs change
23604Fort Eustis 6,9004,416 −36.0% 1,100+5.7%

Scroll the table sideways to see all columns.

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.