Home / Full-service restaurants / Wisconsin

Restaurants in Wisconsin

How many restaurants exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Sit-down restaurants with table service. Counted together because official statistics use one 722511 code.

State verdict (covered counties): In line with the U.S. rate — 92% of the U.S. rate

Counties covered

in Wisconsin

Restaurants

2,449

establishments (2023)

Per 10,000 present

5.9

residents + 0.5×workers

U.S. average

6.4

per 10,000 present

State index

92%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing restaurants and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Restaurants	Residents	Workers	Per 10k	Index	Verdict
Madison	Dane County	476–512	571,119	294,881	6.6	104–107%	Above average
Appleton	Outagamie County	174–190	212,451	103,913	6.6	103–109%	Above average
Wausau	Marathon County	100–118	130,355	60,661	6.2	97–113%	Range spans bands
Milwaukee	Milwaukee County	679–693	926,469	431,861	5.9	93–94%	Below average
Beloit	Rock County	113–127	163,727	62,234	5.8	91–99%	Below average
Green Bay	Brown County	189–209	278,140	134,829	5.5	86–90%	Below average
Racine	Racine County	130–136	206,558	69,937	5.4	84–87%	Below average
Menomonee Falls	Waukesha County	288–314	416,773	244,814	5.3	84–88%	Below average
Kenosha	Kenosha County	104–118	162,024	66,123	5.3	83–87%	Below average
West Bend	Washington County	88–96	138,353	54,545	5.3	83–89%	Below average
Neenah	Winnebago County	108–122	172,658	76,933	5.1	80–87%	Below average

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

104%

103%

97%

93%

91%

86%

84%

84%

Most competitors per capita

80%

83%

83%

84%

84%

86%

91%

93%

Low measured density is not evidence of opportunity. A county with few restaurants may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

← All Full-service restaurants markets nationwide · Methodology · Data sources

Check a ZIP or city · Search by radius · Answers · Data story · Methodology · Data sources · About · Privacy · Terms · Updates (RSS)

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.