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Greenville County, SC — Restaurants Saturation

How many restaurants exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 30 ZIP codes analyzed.

Includes: Sit-down restaurants with table service. Counted together because official statistics use one 722511 code.

Measured density: Above average — 1.17× the U.S. rate (between 1.17× and 1.19× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 14 ZIP cells in this county are withheld, 5 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Greenville County restaurants — 117–119% of the U.S. rate

545 restaurants are counted in Greenville County — 7.4 per 10,000 people present (residents + daytime workers), 117% of the U.S. rate of 6.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 19% between 2015 and 2023 (459 → 545). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 29601 (Greenville), 29607 (Greenville), 29662 (Mauldin) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 29687 (Taylors), 29605 (Greenville), 29644 (Fountain Inn).

BLS QCEW puts the latest county-wide count (2026 Q1) at 596 establishments, the freshest available signal.

Measured density: Greenville County sits at 117% of the U.S. rate for restaurants. 5 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 117% and 119% of the U.S. rate. Why. The highest measured density is in 29601 and 29607; the lowest measured density is in 29687 and 29605.

This is a supply-side read: it counts existing restaurants and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Restaurants
545–573
published count; upper bound counts each withheld ZIP cell as 2 (14 cells) (2023)
Per 10,000 present
7.4
residents + daytime workers
U.S. average
6.4
per 10,000 present
County index
1.17×
vs. U.S.
Latest quarter (QCEW)
596
2026 Q1 — county total
Residents
586,310
21 ZIPs with data
Workers
291,783
jobs located in county

Is the area growing?

Population
570,745
Census PEP, July 1 2024
Change since 2020
+8.2%
+43,479 people
Net migration 2024
+9,783
international +3,872, domestic +5,911
Jobs located here
298,558
LODES 2022, +0.9% since 2019

Greenville County had an estimated 570,745 residents on July 1, 2024 — 8.2% more than in 2020 (+43,479). In the latest year it gained 11,049 people: births minus deaths +1,211, international migration +3,872, domestic migration +5,911. Components are published separately and may not sum exactly.

298,558 jobs were located in the county in 2022 (+0.9% since 2019), and 232,921 employed residents lived there (+0.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
29650 Greer
+20.5%
29651 Greer
+17.9%
29681 Simpsonville
+13.8%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
127
no paid employees (2024)
Receipts
$9.4M
published gross receipts
Receipts per business
$74K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more restaurants in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 19% since 2015

Number of restaurants in Greenville County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

459
2015
504
2018
530
2020
540
2021
535
2022
545
2023

Highest measured density

ZIP
vs. U.S. average
Index
29601 Greenville
475%
29607 Greenville
250%
29662 Mauldin
154%
29609 Greenville
139%
29615 Greenville
118%
29680 Simpsonville
97%
29611 Greenville
96%
29681 Simpsonville
94%
29690 Travelers Rest
80%
29651 Greer
80%
29673 Piedmont
80%
29650 Greer
72%
29617 Greenville
62%
29644 Fountain Inn
59%
29605 Greenville
56%

Lowest measured density

ZIP
vs. U.S. average
Index
29687 Taylors
52%
29605 Greenville
56%
29644 Fountain Inn
59%
29617 Greenville
62%
29650 Greer
72%
29673 Piedmont
80%
29651 Greer
80%
29690 Travelers Rest
80%
29681 Simpsonville
94%
29611 Greenville
96%
29680 Simpsonville
97%
29615 Greenville
118%
29609 Greenville
139%
29662 Mauldin
154%
29607 Greenville
250%
Low measured density is not evidence of opportunity. A ZIP with few restaurants may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = restaurants per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersRestaurants Per 10kIndexStatus
29601Greenville 13,79026,455 82 30.4 475% Very high density
29607Greenville 46,20963,976 125 16.0 250% Very high density
29662Mauldin 14,9504,719 17 9.8 154% High density
29609Greenville 32,29211,827 34 8.9 139% Above average
29615Greenville 38,81138,746 44 7.6 118% Above average
29680Simpsonville 35,7706,251 24 6.2 97% Below average
29611Greenville 32,3659,949 23 6.2 96% Below average
29681Simpsonville 68,65016,425 46 6.0 94% Below average
29690Travelers Rest 26,3585,718 15 5.1 80% Below average
29651Greer 56,59927,466 36 5.1 80% Below average
29673Piedmont 30,46113,759 19 5.1 80% Below average
29650Greer 42,49319,386 24 4.6 72% Below average
29617Greenville 26,5822,565 11 3.9 62% Below average
29644Fountain Inn 22,9077,693 10 3.7 59% Below average
29605Greenville 40,71724,918 19 3.6 56% Below average
29687Taylors 44,8617,221 16 3.3 52% Below average
29602Greenville —534 0–2 — — Not published
29603Greenville —132 0–2 — — Not published
29604Greenville —259 0–2 — — Not published
29606Greenville —4,411 0–2 — — Not published
29608Greenville —74 0–2 — — Not published
29610Greenville —96 0–2 — — Not published
29613Greenville 2,3591,680 0–2 — — Not published
29614Greenville 1,8482,098 0–2 — — Not published
29616Greenville —116 0–2 — — Not published
29635Cleveland 1,36628 0–2 — — Not published
29652Greer —737 0–2 — — Not published
29661Marietta 6,657893 0–2 — — Not published
29683Slater 26510 0–2 — — Not published
29688Tigerville —495 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Greenville

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Greenville retail space →
Crexi
Free listings + market data
Browse Greenville retail space →
CityFeet
Retail space for lease
Browse Greenville retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Greenville County and restaurants

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722511 — full-service restaurants. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 596 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (6.39 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.