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Ingham County, MI — Restaurants Saturation

How many restaurants exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 21 ZIP codes analyzed.

Includes: Sit-down restaurants with table service. Counted together because official statistics use one 722511 code.

Measured density: Below average — 0.88× the U.S. rate (between 0.88× and 0.94× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 10 ZIP cells in this county are withheld, 6 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Ingham County restaurants — 88–94% of the U.S. rate

176 restaurants are counted in Ingham County — 5.6 per 10,000 people present (residents + daytime workers), 88% of the U.S. rate of 6.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 8% between 2015 and 2023 (191 → 176). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 48912 (Lansing), 48823 (East Lansing), 48864 (Okemos) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 48842 (Holt), 48910 (Lansing), 48911 (Lansing).

BLS QCEW puts the latest county-wide count (2026 Q1) at 193 establishments, the freshest available signal.

Measured density: Ingham County sits at 88% of the U.S. rate for restaurants. 6 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 88% and 94% of the U.S. rate. Why. The highest measured density is in 48912 and 48823; the lowest measured density is in 48842 and 48910.

This is a supply-side read: it counts existing restaurants and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Restaurants
176–196
published count; upper bound counts each withheld ZIP cell as 2 (10 cells) (2023)
Per 10,000 present
5.6
residents + daytime workers
U.S. average
6.4
per 10,000 present
County index
0.88×
vs. U.S.
Latest quarter (QCEW)
193
2026 Q1 — county total
Residents
264,810
17 ZIPs with data
Workers
98,776
jobs located in county

Is the area growing?

Population
290,427
Census PEP, July 1 2024
Change since 2020
+1.9%
+5,420 people
Net migration 2024
+2,329
international +3,888, domestic −1,559
Jobs located here
166,989
LODES 2021, −8.2% since 2019

Ingham County had an estimated 290,427 residents on July 1, 2024 — 1.9% more than in 2020 (+5,420). In the latest year it gained 2,717 people: births minus deaths +377, international migration +3,888, domestic migration −1,559. Components are published separately and may not sum exactly.

166,989 jobs were located in the county in 2021 (−8.2% since 2019), and 111,741 employed residents lived there (−7.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2021 spans the pandemic, so read it as one change, not a trend. The 2022 file for this state is not usable, so 2021 is the latest year shown.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

Nonemployer businesses (no paid employees)

Nonemployer businesses
33
no paid employees (2024)
Receipts
$2.1M
published gross receipts
Receipts per business
$62K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more restaurants in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 8% since 2015

Number of restaurants in Ingham County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

191
2015
189
2018
185
2020
191
2021
179
2022
176
2023

Highest measured density

ZIP
vs. U.S. average
Index
48912 Lansing
197%
48823 East Lansing
142%
48864 Okemos
137%
48895 Williamston
126%
48840 Haslett
84%
48854 Mason
49%
48915 Lansing
47%
48911 Lansing
45%
48910 Lansing
36%
48842 Holt
26%

Lowest measured density

ZIP
vs. U.S. average
Index
48842 Holt
26%
48910 Lansing
36%
48911 Lansing
45%
48915 Lansing
47%
48854 Mason
49%
48840 Haslett
84%
48895 Williamston
126%
48864 Okemos
137%
48823 East Lansing
142%
48912 Lansing
197%
Low measured density is not evidence of opportunity. A ZIP with few restaurants may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersRestaurantsIndex
48933Lansing Employment hub 3,1076,853 8 192%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = restaurants per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersRestaurants Per 10kIndexStatus
48912Lansing 17,67418,639 34 12.6 197% High density
48933Lansing 3,1076,853 8 12.2 192% High density
48823East Lansing 50,03419,258 54 9.1 142% Above average
48864Okemos 23,90114,081 27 8.7 137% Above average
48895Williamston 11,1162,527 10 8.1 126% Above average
48840Haslett 12,3861,362 7 5.4 84% Below average
48854Mason 19,5296,014 7 3.1 49% Far below average
48915Lansing 9,4281,069 3 3.0 47% Far below average
48911Lansing 39,87610,591 13 2.9 45% Far below average
48910Lansing 32,80011,650 9 2.3 36% Far below average
48842Holt 21,9453,996 4 1.7 26% Far below average
48819Dansville 2,550214 0–2 — — Not published
48824East Lansing 2,097161 0–2 — — Not published
48826East Lansing —46 0–2 — — Not published
48892Webberville 4,7151,303 0–2 — — Not published
48901Lansing —454 0–2 — — Not published
48909Lansing —845 0–2 — — Not published
48951Lansing —2,306 0–2 — — Not published
49251Leslie 5,958485 0–2 — — Not published
49264Onondaga 1,454122 0–2 — — Not published
49285Stockbridge 6,240451 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in East Lansing

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse East Lansing retail space →
Crexi
Free listings + market data
Browse East Lansing retail space →
CityFeet
Retail space for lease
Browse East Lansing retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Ingham County and restaurants

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722511 — full-service restaurants. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 193 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (6.39 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.