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Hawaii County, HI — Restaurants Saturation

How many restaurants exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 32 ZIP codes analyzed.

Includes: Sit-down restaurants with table service. Counted together because official statistics use one 722511 code.

Measured density: Above average — 1.14× the U.S. rate (between 1.14× and 1.39× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 23 ZIP cells in this county are withheld, 19 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Hawaii County restaurants — 114–139% of the U.S. rate

169 restaurants are counted in Hawaii County — 7.3 per 10,000 people present (residents + daytime workers), 114% of the U.S. rate of 6.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 12% between 2015 and 2023 (138 → 155). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 96740 (Kailua Kona), 96720 (Hilo), 96743 (Kamuela) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 96749 (Keaau), 96704 (Captain Cook), 96778 (Pahoa).

BLS QCEW puts the latest county-wide count (2026 Q1) at 215 establishments, the freshest available signal.

Measured density: Hawaii County sits at 114% of the U.S. rate for restaurants. 19 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 114% and 139% of the U.S. rate. Why. The highest measured density is in 96740 and 96720; the lowest measured density is in 96749 and 96704.

This is a supply-side read: it counts existing restaurants and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Restaurants
169–215
published count; upper bound counts each withheld ZIP cell as 2 (23 cells) (2023)
Per 10,000 present
7.3
residents + daytime workers
U.S. average
6.4
per 10,000 present
County index
1.14×
vs. U.S.
Latest quarter (QCEW)
215
2026 Q1 — county total
Residents
205,769
28 ZIPs with data
Workers
54,300
jobs located in county

Is the area growing?

Population
209,790
Census PEP, July 1 2024
Change since 2020
+4.5%
+9,036 people
Net migration 2024
+2,076
international +1,452, domestic +624
Jobs located here
66,687
LODES 2022, +13.2% since 2019

Hawaii County had an estimated 209,790 residents on July 1, 2024 — 4.5% more than in 2020 (+9,036). In the latest year it gained 1,747 people: births minus deaths −322, international migration +1,452, domestic migration +624. Components are published separately and may not sum exactly.

66,687 jobs were located in the county in 2022 (+13.2% since 2019), and 52,026 employed residents lived there (+6.6% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
96725 Holualoa
+73.4%
96720 Hilo
+9.6%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
46
no paid employees (2024)
Receipts
$3.2M
published gross receipts
Receipts per business
$70K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more restaurants in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 12% since 2015

Number of restaurants in Hawaii County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

138
2015
142
2018
138
2020
134
2021
140
2022
155
2023

Highest measured density

ZIP
vs. U.S. average
Index
96740 Kailua Kona
175%
96720 Hilo
168%
96743 Kamuela
160%
96738 Waikoloa
134%
96778 Pahoa
99%
96704 Captain Cook
63%
96749 Keaau
23%

Lowest measured density

ZIP
vs. U.S. average
Index
96749 Keaau
23%
96704 Captain Cook
63%
96778 Pahoa
99%
96738 Waikoloa
134%
96743 Kamuela
160%
96720 Hilo
168%
96740 Kailua Kona
175%
Low measured density is not evidence of opportunity. A ZIP with few restaurants may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = restaurants per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersRestaurants Per 10kIndexStatus
96750Kealakekua 3,2031,401 5 12.8 201% High density
96740Kailua Kona 39,33818,204 54 11.1 175% High density
96720Hilo 52,97918,911 67 10.7 168% High density
96743Kamuela 12,4226,446 16 10.2 160% High density
96738Waikoloa 7,8622,941 8 8.6 134% Above average
96778Pahoa 15,2621,165 10 6.3 99% Below average
96727Honokaa 4,577539 3 6.2 97% Below average
96704Captain Cook 7,261355 3 4.0 63% Below average
96749Keaau 19,1321,797 3 1.5 23% Far below average
96710Hakalau 162113 0–2 — — Not published
96718Hawaii National Park —24 0–2 — — Not published
96719Hawi 1,974227 0–2 — — Not published
96721Hilo —26 0–2 — — Not published
96725Holualoa 5,009235 0–2 — — Not published
96726Honaunau 10725 0–2 — — Not published
96728Honomu 37635 0–2 — — Not published
96737Ocean View 4,380121 0–2 — — Not published
96739Keauhou —34 0–2 — — Not published
96745Kailua Kona —370 0–2 — — Not published
96755Kapaau 3,677263 0–2 — — Not published
96760Kurtistown 4,261171 0–2 — — Not published
96764Laupahoehoe 51684 0–2 — — Not published
96771Mountain View 7,793188 0–2 — — Not published
96772Naalehu 2,470271 0–2 — — Not published
96773Ninole 9512 0–2 — — Not published
96774Ookala 57925 0–2 — — Not published
96776Paauilo 1,35556 0–2 — — Not published
96777Pahala 1,822263 0–2 — — Not published
96780Papaaloa 40022 0–2 — — Not published
96781Papaikou 2,07391 0–2 — — Not published
96783Pepeekeo 2,251138 0–2 — — Not published
96785Volcano 4,433201 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Hilo

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Hilo retail space →
Crexi
Free listings + market data
Browse Hilo retail space →
CityFeet
Retail space for lease
Browse Hilo retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Hawaii County and restaurants

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722511 — full-service restaurants. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 215 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (6.39 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.