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Mercer County, NJ

Pick an industry to see how saturated it is across Mercer County's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Nail salons

58–96 in Mercer County
136–193%
of U.S. average Range spans bands

Beauty salons

137–163 in Mercer County
132–143%
of U.S. average Above average

Grocery stores

101–137 in Mercer County
130–158%
of U.S. average Range spans bands

Gyms

65–105 in Mercer County
126–177%
of U.S. average Range spans bands

Coffee shops

114–142 in Mercer County
108–122%
of U.S. average Above average

Pharmacies

54–90 in Mercer County
104–147%
of U.S. average Above average

Dentists

173–205 in Mercer County
103–114%
of U.S. average Above average

Day care

103–135 in Mercer County
101–119%
of U.S. average Above average

Restaurants

309–331 in Mercer County
97–99%
of U.S. average Below average

Clothing stores

33–81 in Mercer County
95–193%
of U.S. average Range spans bands

Convenience stores

42–84 in Mercer County
92–153%
of U.S. average Range spans bands

Fast food

288–310 in Mercer County
86–89%
of U.S. average Below average

Pet care

17–67 in Mercer County
54–168%
of U.S. average Range spans bands

Car washes

12–62 in Mercer County
49–196%
of U.S. average Range spans bands

Auto repair

20–70 in Mercer County
46–129%
of U.S. average Range spans bands

Bars

23–73 in Mercer County
46–117%
of U.S. average Range spans bands

Population, migration, and jobs

Population
392,138
Census PEP, July 1 2024
Change since 2020
+1.5%
+5,646 people
Net migration 2024
+4,625
international +7,344, domestic −2,719
Jobs located here
257,742
LODES 2022, +3.0% since 2019
Employed residents
174,308
LODES 2022, +1.4% since 2019
Net movers (IRS)
−2,568
tax year 2021–2022: 14,847 in, 17,415 out

Population. Census estimates 392,138 residents on July 1, 2024, 1.5% above 2020 (+5,646).

Latest year (2023→2024): births minus deaths +1,185, international migration +7,344, domestic migration −2,719. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 257,742 jobs located in the county in 2022 (+3.0% since 2019) and 174,308 employed residents (+1.4% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 14,847 people (exemptions) moved into Mercer County, reporting $1.05B in adjusted gross income; 17,415 moved out, reporting $1.20B. Net: −2,568 people.

Largest sources: Middlesex, NJ (2,750) · Burlington, NJ (1,108) · Bucks, PA (697). Largest destinations: Burlington, NJ (2,401) · Middlesex, NJ (1,563) · Bucks, PA (1,138).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

ZIP gaining residents
2015–19 → 2020–24
Change
08611 Trenton
+19.6%
08520 Hightstown
+9.8%
08550 Princeton Junction
+9.3%
ZIP losing residents
2015–19 → 2020–24
Change
08542 Princeton
−56.6%
08618 Trenton
−9.3%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

ZIP change

Only ZIPs where the 2015–19→2020–24 population change is larger than the ACS margin of error and both windows have at least 2,000 residents. Sorted by population change. Jobs are LODES workplace jobs in the ZIP (2019→latest available year; 2019→2021 for Michigan, none for Alaska); a ZIP can contain more jobs than residents.

ZIPNeighborhood Residents 2015–19Residents 2020–24Pop change JobsJobs change
08611Trenton 26,74431,995 +19.6% 7,272+61.9%
08520Hightstown 26,86129,504 +9.8% 9,873+2.6%
08550Princeton Junction 19,27721,067 +9.3% 5,711−6.7%
08618Trenton 39,28335,634 −9.3% 8,313−80.4%
08542Princeton 5,8402,533 −56.6% 5,902+5.1%

Scroll the table sideways to see all columns.

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.