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Rowan County, NC

Pick an industry to see how saturated it is across Rowan County's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Restaurants

90–104 in Rowan County
90–102%
of U.S. average Range spans bands

Pharmacies

12–36 in Rowan County
74–211%
of U.S. average Range spans bands

Fast food

76–94 in Rowan County
73–88%
of U.S. average Below average

Dentists

33–57 in Rowan County
63–105%
of U.S. average Range spans bands

Grocery stores

14–38 in Rowan County
58–148%
of U.S. average Range spans bands

Day care

18–44 in Rowan County
57–132%
of U.S. average Range spans bands

Convenience stores

8–34 in Rowan County
56–224%
of U.S. average Range spans bands

Pet care

5–33 in Rowan County
51–314%
of U.S. average Range spans bands

Coffee shops

15–39 in Rowan County
46–113%
of U.S. average Range spans bands

Nail salons

6–32 in Rowan County
45–226%
of U.S. average Range spans bands

Beauty salons

14–38 in Rowan County
43–111%
of U.S. average Range spans bands

Gyms

5–33 in Rowan County
31–193%
of U.S. average Range spans bands

Clothing stores

3–31 in Rowan County
28–268%
of U.S. average Range spans bands

Bars

4–32 in Rowan County
25–190%
of U.S. average Range spans bands

Auto repair

0–30 in Rowan County
0–207%
of U.S. average Range spans bands

Car washes

0–30 in Rowan County
0–366%
of U.S. average Range spans bands

Population, migration, and jobs

Population
153,384
Census PEP, July 1 2024
Change since 2020
+4.4%
+6,475 people
Net migration 2024
+1,751
international +503, domestic +1,248
Jobs located here
52,807
LODES 2022, +4.7% since 2019
Employed residents
63,620
LODES 2022, +4.1% since 2019
Net movers (IRS)
+2,003
tax year 2021–2022: 8,034 in, 6,031 out

Population. Census estimates 153,384 residents on July 1, 2024, 4.4% above 2020 (+6,475).

Latest year (2023→2024): births minus deaths −251, international migration +503, domestic migration +1,248. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 52,807 jobs located in the county in 2022 (+4.7% since 2019) and 63,620 employed residents (+4.1% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 8,034 people (exemptions) moved into Rowan County, reporting $241.5M in adjusted gross income; 6,031 moved out, reporting $174.0M. Net: +2,003 people.

Largest sources: Cabarrus, NC (2,214) · Mecklenburg, NC (1,190) · Iredell, NC (665). Largest destinations: Cabarrus, NC (1,398) · Davidson, NC (570) · Mecklenburg, NC (523).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.