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Luzerne County, PA — Nail salons Saturation

How many nail salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 45 ZIP codes analyzed.

Includes: Nail salons · Manicure & pedicure studios. Counted together because official statistics use one 812113 code.

Measured density: Range spans bands — 0.96× the U.S. rate (between 0.96× and 2.59× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 37 ZIP cells in this county are withheld, 27 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Luzerne County nail salons — 96–259% of the U.S. rate

32 nail salons are counted in Luzerne County — 0.8 per 10,000 people present (residents + daytime workers), 96% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 15% between 2015 and 2023 (13 → 15). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 18612 (Dallas), 18706 (Wilkes Barre), 18640 (Pittston) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 18201 (Hazleton), 18704 (Kingston), 18702 (Wilkes Barre).

BLS QCEW puts the latest county-wide count (2026 Q1) at 36 establishments, the freshest available signal.

Measured density: Luzerne County sits at 96% of the U.S. rate for nail salons. 27 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 96% and 259% of the U.S. rate. Why. The highest measured density is in 18612 and 18706; the lowest measured density is in 18201 and 18704.

This is a supply-side read: it counts existing nail salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Nail salons
32–106
published count; upper bound counts each withheld ZIP cell as 2 (37 cells) (2023)
Per 10,000 present
0.8
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
0.96×
vs. U.S.
Latest quarter (QCEW)
36
2026 Q1 — county total
Residents
326,090
35 ZIPs with data
Workers
128,019
jobs located in county

Is the area growing?

Population
331,379
Census PEP, July 1 2024
Change since 2020
+1.9%
+6,157 people
Net migration 2024
+3,517
international +2,792, domestic +725
Jobs located here
143,837
LODES 2022, −0.9% since 2019

Luzerne County had an estimated 331,379 residents on July 1, 2024 — 1.9% more than in 2020 (+6,157). In the latest year it gained 2,470 people: births minus deaths −1,025, international migration +2,792, domestic migration +725. Components are published separately and may not sum exactly.

143,837 jobs were located in the county in 2022 (−0.9% since 2019), and 141,295 employed residents lived there (−1.4% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
18201 Hazleton
+18.8%
18202 Hazleton
+16.0%
ZIP losing residents
2015–19 → 2020–24
Change
18621 Hunlock Creek
−29.5%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
174
no paid employees (2024)
Receipts
$4.5M
published gross receipts
Receipts per business
$26K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more nail salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 15% since 2015

Number of nail salons in Luzerne County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

13
2015
14
2018
15
2020
15
2021
16
2022
15
2023

Highest measured density

ZIP
vs. U.S. average
Index
18612 Dallas
232%
18706 Wilkes Barre
218%
18640 Pittston
187%
18707 Mountain Top
180%
18202 Hazleton
155%
18702 Wilkes Barre
154%
18704 Kingston
131%
18201 Hazleton
96%

Lowest measured density

ZIP
vs. U.S. average
Index
18201 Hazleton
96%
18704 Kingston
131%
18702 Wilkes Barre
154%
18202 Hazleton
155%
18707 Mountain Top
180%
18640 Pittston
187%
18706 Wilkes Barre
218%
18612 Dallas
232%
Low measured density is not evidence of opportunity. A ZIP with few nail salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = nail salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersNail salons Per 10kIndexStatus
18612Dallas 17,7395,146 4 2.0 232% High density
18706Wilkes Barre 16,38710,438 4 1.9 218% High density
18640Pittston 16,58117,048 4 1.6 187% High density
18707Mountain Top 16,6895,723 3 1.5 180% High density
18202Hazleton 13,75517,984 3 1.3 155% High density
18702Wilkes Barre 41,97022,980 7 1.3 154% High density
18704Kingston 31,1499,475 4 1.1 131% Above average
18201Hazleton 32,0679,120 3 0.8 96% Below average
18216Beaver Meadows 95766 0–2 — — Not published
18219Conyngham 1,047233 0–2 — — Not published
18221Drifton 43617 0–2 — — Not published
18222Drums 9,7891,668 0–2 — — Not published
18224Freeland 6,031910 0–2 — — Not published
18239Milnesville 038 0–2 — — Not published
18247Saint Johns —13 0–2 — — Not published
18249Sugarloaf 4,191596 0–2 — — Not published
18251Sybertsville —89 0–2 — — Not published
18256Weston 18526 0–2 — — Not published
18602Bear Creek 62853 0–2 — — Not published
18617Glen Lyon 1,79121 0–2 — — Not published
18618Harveys Lake 3,570281 0–2 — — Not published
18621Hunlock Creek 4,744491 0–2 — — Not published
18622Huntington Mills 25226 0–2 — — Not published
18627Lehman 030 0–2 — — Not published
18634Nanticoke 13,7851,610 0–2 — — Not published
18635Nescopeck 3,734347 0–2 — — Not published
18641Pittston 6,3051,124 0–2 — — Not published
18642Duryea 4,5301,694 0–2 — — Not published
18643Pittston 12,8482,791 0–2 — — Not published
18644Wyoming 7,5522,072 0–2 — — Not published
18651Plymouth 8,7031,088 0–2 — — Not published
18655Shickshinny 6,018376 0–2 — — Not published
18656Sweet Valley 2,066195 0–2 — — Not published
18660Wapwallopen 3,137152 0–2 — — Not published
18661White Haven 5,759946 0–2 — — Not published
18701Wilkes Barre 4,2947,056 0–2 — — Not published
18703Wilkes Barre —992 0–2 — — Not published
18705Wilkes Barre 15,6244,029 0–2 — — Not published
18708Shavertown 8,8671,129 0–2 — — Not published
18709Luzerne 2,9101,108 0–2 — — Not published
18711Wilkes Barre —6,018 0–2 — — Not published
18762Wilkes Barre —368 0–2 — — Not published
18764Wilkes Barre —1,812 0–2 — — Not published
18765Wilkes Barre —82 0–2 — — Not published
18766Wilkes Barre —64 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Wilkes Barre

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Wilkes Barre retail space →
Crexi
Free listings + market data
Browse Wilkes Barre retail space →
CityFeet
Retail space for lease
Browse Wilkes Barre retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Luzerne County and nail salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812113 — nail salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 36 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.85 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.