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Morris County, NJ — Nail salons Saturation

How many nail salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 54 ZIP codes analyzed.

Includes: Nail salons · Manicure & pedicure studios. Counted together because official statistics use one 812113 code.

Measured density: Range spans bands — 2.15× the U.S. rate (between 2.15× and 3.11× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 31 ZIP cells in this county are withheld, 26 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Morris County nail salons — 215–311% of the U.S. rate

117 nail salons are counted in Morris County — 1.8 per 10,000 people present (residents + daytime workers), 215% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 7% between 2015 and 2023 (96 → 103). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 07082 (Towaco), 07005 (Boonton), 07930 (Chester) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 07054 (Parsippany), 07960 (Morristown), 07928 (Chatham).

BLS QCEW puts the latest county-wide count (2026 Q1) at 129 establishments, the freshest available signal.

Measured density: Morris County sits at 215% of the U.S. rate for nail salons. 26 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 215% and 311% of the U.S. rate. Why. The highest measured density is in 07082 and 07005; the lowest measured density is in 07054 and 07960.

This is a supply-side read: it counts existing nail salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Nail salons
117–179
published count; upper bound counts each withheld ZIP cell as 2 (31 cells) (2023)
Per 10,000 present
1.8
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
2.15×
vs. U.S.
Latest quarter (QCEW)
129
2026 Q1 — county total
Residents
492,888
49 ZIPs with data
Workers
294,077
jobs located in county

Is the area growing?

Population
523,053
Census PEP, July 1 2024
Change since 2020
+2.9%
+14,581 people
Net migration 2024
+4,222
international +4,979, domestic −757
Jobs located here
312,599
LODES 2022, +3.2% since 2019

Morris County had an estimated 523,053 residents on July 1, 2024 — 2.9% more than in 2020 (+14,581). In the latest year it gained 5,315 people: births minus deaths +1,109, international migration +4,979, domestic migration −757. Components are published separately and may not sum exactly.

312,599 jobs were located in the county in 2022 (+3.2% since 2019), and 261,999 employed residents lived there (+2.2% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
07932 Florham Park
+21.0%
07034 Lake Hiawatha
+20.5%
07857 Netcong
+16.4%
ZIP losing residents
2015–19 → 2020–24
Change
07457 Riverdale
−2.0%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
89
no paid employees (2024)
Receipts
$3.6M
published gross receipts
Receipts per business
$41K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more nail salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 7% since 2015

Number of nail salons in Morris County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

96
2015
106
2018
102
2020
111
2021
106
2022
103
2023

Highest measured density

ZIP
vs. U.S. average
Index
07082 Towaco
550%
07005 Boonton
542%
07930 Chester
506%
07405 Butler
460%
07940 Madison
437%
07836 Flanders
403%
07058 Pine Brook
387%
07866 Rockaway
375%
07834 Denville
363%
07035 Lincoln Park
361%
07936 East Hanover
351%
07828 Budd Lake
335%
07950 Morris Plains
279%
07885 Wharton
260%
07444 Pompton Plains
250%

Lowest measured density

ZIP
vs. U.S. average
Index
07054 Parsippany
87%
07960 Morristown
106%
07928 Chatham
211%
07869 Randolph
238%
07444 Pompton Plains
250%
07885 Wharton
260%
07950 Morris Plains
279%
07828 Budd Lake
335%
07936 East Hanover
351%
07035 Lincoln Park
361%
07834 Denville
363%
07866 Rockaway
375%
07058 Pine Brook
387%
07836 Flanders
403%
07940 Madison
437%
Low measured density is not evidence of opportunity. A ZIP with few nail salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersNail salonsIndex
07932Florham Park Employment hub 11,97724,052 4 196%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = nail salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersNail salons Per 10kIndexStatus
07440Pequannock 4,670643 3 6.0 707% Very high density
07852Ledgewood 4,2332,489 3 5.5 644% Very high density
07082Towaco 5,7231,387 3 4.7 550% Very high density
07005Boonton 15,3074,141 8 4.6 542% Very high density
07930Chester 8,6485,971 5 4.3 506% Very high density
07405Butler 17,9834,961 8 3.9 460% Very high density
07940Madison 17,61013,267 9 3.7 437% Very high density
07836Flanders 11,6945,792 5 3.4 403% Very high density
07058Pine Brook 5,9466,324 3 3.3 387% Very high density
07866Rockaway 22,66311,205 9 3.2 375% Very high density
07834Denville 18,3858,541 7 3.1 363% Very high density
07035Lincoln Park 11,1203,834 4 3.1 361% Very high density
07936East Hanover 11,15217,898 6 3.0 351% Very high density
07828Budd Lake 15,4614,146 5 2.9 335% Very high density
07950Morris Plains 21,65115,770 7 2.4 279% Very high density
07885Wharton 11,8063,505 3 2.2 260% Very high density
07444Pompton Plains 10,9716,266 3 2.1 250% Very high density
07869Randolph 26,0227,225 6 2.0 238% High density
07928Chatham 19,9744,637 4 1.8 211% High density
07932Florham Park 11,97724,052 4 1.7 196% High density
07960Morristown 46,70239,939 6 0.9 106% Above average
07054Parsippany 29,48049,755 4 0.7 87% Below average
07801Dover 27,1287,282 ~2 0.7 76% Below average
07034Lake Hiawatha 11,018809 0–2 — — Not published
07045Montville 10,5613,084 0–2 — — Not published
07046Mountain Lakes 4,5852,141 0–2 — — Not published
07457Riverdale 4,1123,255 0–2 — — Not published
07802Dover —218 0–2 — — Not published
07803Mine Hill 4,048475 0–2 — — Not published
07806Picatinny Arsenal —251 0–2 — — Not published
07842Hibernia 5630 0–2 — — Not published
07845Ironia —19 0–2 — — Not published
07847Kenvil 1,7761,117 0–2 — — Not published
07849Lake Hopatcong 8,3801,996 0–2 — — Not published
07850Landing 6,828838 0–2 — — Not published
07853Long Valley 12,3391,766 0–2 — — Not published
07856Mount Arlington 4,7741,585 0–2 — — Not published
07857Netcong 3,728716 0–2 — — Not published
07870Schooleys Mountain 3458 0–2 — — Not published
07876Succasunna 9,6412,694 0–2 — — Not published
07878Mount Tabor 76688 0–2 — — Not published
07926Brookside 16145 0–2 — — Not published
07927Cedar Knolls 4,8825,299 0–2 — — Not published
07933Gillette 2,995708 0–2 — — Not published
07935Green Village 584165 0–2 — — Not published
07945Mendham 9,6901,296 0–2 — — Not published
07946Millington 2,982462 0–2 — — Not published
07961Convent Station 333180 0–2 — — Not published
07962Morristown —4,825 0–2 — — Not published
07963Morristown —71 0–2 — — Not published
07970Mount Freedom 215118 0–2 — — Not published
07976New Vernon 389117 0–2 — — Not published
07980Stirling 2,6751,817 0–2 — — Not published
07981Whippany 9,03014,188 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Parsippany

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Parsippany retail space →
Crexi
Free listings + market data
Browse Parsippany retail space →
CityFeet
Retail space for lease
Browse Parsippany retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Morris County and nail salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812113 — nail salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 129 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.85 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.