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Madison County, IN

Pick an industry to see how saturated it is across Madison County's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Restaurants

84–100 in Madison County
88–99%
of U.S. average Below average

Fast food

83–103 in Madison County
83–97%
of U.S. average Below average

Bars

11–39 in Madison County
73–219%
of U.S. average Range spans bands

Dentists

33–59 in Madison County
66–106%
of U.S. average Range spans bands

Day care

15–43 in Madison County
49–122%
of U.S. average Range spans bands

Auto repair

6–36 in Madison County
46–232%
of U.S. average Range spans bands

Car washes

3–35 in Madison County
41–397%
of U.S. average Range spans bands

Pharmacies

6–36 in Madison County
39–195%
of U.S. average Range spans bands

Clothing stores

4–36 in Madison County
39–291%
of U.S. average Range spans bands

Coffee shops

12–40 in Madison County
38–108%
of U.S. average Range spans bands

Pet care

3–35 in Madison County
32–308%
of U.S. average Range spans bands

Beauty salons

7–37 in Madison County
23–100%
of U.S. average Range spans bands

Grocery stores

5–37 in Madison County
22–134%
of U.S. average Range spans bands

Gyms

3–35 in Madison County
20–189%
of U.S. average Range spans bands

Nail salons

0–34 in Madison County
0–221%
of U.S. average Range spans bands

Convenience stores

0–34 in Madison County
0–205%
of U.S. average Range spans bands

Population, migration, and jobs

Population
134,222
Census PEP, July 1 2024
Change since 2020
+3.1%
+4,062 people
Net migration 2024
+1,618
international +41, domestic +1,577
Jobs located here
38,523
LODES 2022, −4.8% since 2019
Employed residents
56,180
LODES 2022, +1.0% since 2019
Net movers (IRS)
+1,407
tax year 2021–2022: 6,734 in, 5,327 out

Population. Census estimates 134,222 residents on July 1, 2024, 3.1% above 2020 (+4,062).

Latest year (2023→2024): births minus deaths −137, international migration +41, domestic migration +1,577. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 38,523 jobs located in the county in 2022 (−4.8% since 2019) and 56,180 employed residents (+1.0% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 6,734 people (exemptions) moved into Madison County, reporting $182.3M in adjusted gross income; 5,327 moved out, reporting $143.5M. Net: +1,407 people.

Largest sources: Hamilton, IN (1,528) · Marion, IN (1,150) · Delaware, IN (500). Largest destinations: Delaware, IN (729) · Marion, IN (652) · Hamilton, IN (634).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.