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Hotels in Wisconsin

How many hotels exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

State verdict (covered counties): Below the U.S. rate — 68% of the U.S. rate

Counties covered

in Wisconsin

Hotels

393

establishments (2023)

Per 10,000 present

0.9

residents + 0.5×workers

U.S. average

1.4

per 10,000 present

State index

68%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Hotels	Residents	Workers	Per 10k	Index	Verdict
Beloit	Rock County	28–48	163,727	62,234	1.4	104–164%	Range spans bands
Wausau	Marathon County	23–51	130,355	60,661	1.4	104–221%	Range spans bands
Madison	Dane County	90–158	571,119	294,881	1.3	91–137%	Range spans bands
Appleton	Outagamie County	30–60	212,451	103,913	1.1	82–148%	Range spans bands
Green Bay	Brown County	33–65	278,140	134,829	1.0	69–115%	Range spans bands
Neenah	Winnebago County	19–41	172,658	76,933	0.9	65–127%	Range spans bands
Milwaukee	Milwaukee County	90–142	926,469	431,861	0.8	57–86%	Range spans bands
West Bend	Washington County	13–31	138,353	54,545	0.8	57–127%	Range spans bands
Kenosha	Kenosha County	15–41	162,024	66,123	0.8	56–115%	Range spans bands
Menomonee Falls	Waukesha County	36–84	416,773	244,814	0.7	48–99%	Range spans bands
Racine	Racine County	16–38	206,558	69,937	0.7	48–108%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

104%

104%

91%

82%

69%

65%

57%

57%

Most competitors per capita

48%

48%

56%

57%

57%

65%

69%

82%

Low measured density is not evidence of opportunity. A county with few hotels may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.