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Salt Lake County, UT — Hotels Saturation

How many hotels exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 61 ZIP codes analyzed.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

Measured density: Below average — 0.70× the U.S. rate (between 0.70× and 0.92× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 45 ZIP cells in this county are withheld, 23 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Salt Lake County hotels — 70–92% of the U.S. rate

146 hotels are counted in Salt Lake County — 1.0 per 10,000 people present (residents + daytime workers), 70% of the U.S. rate of 1.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has stayed roughly flat between 2015 and 2023 (123 → 124).

Measured supply density is highest in 84047 (Midvale), 84116 (Salt Lake City), 84092 (Sandy) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 84107 (Salt Lake City), 84065 (Riverton), 84084 (West Jordan).

Census County Business Patterns (2023) puts the county-wide count at 161 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Salt Lake County sits at 70% of the U.S. rate for hotels. 23 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 70% and 92% of the U.S. rate. Why. The highest measured density is in 84047 and 84116; the lowest measured density is in 84107 and 84065.

This is a supply-side read: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Hotels
146–236
published count; upper bound counts each withheld ZIP cell as 2 (45 cells) (2023)
Per 10,000 present
1.0
residents + daytime workers
U.S. average
1.4
per 10,000 present
County index
0.70×
vs. U.S.
Latest year (CBP)
161
2023 — $243M annual payroll
Residents
1,199,921
39 ZIPs with data
Workers
634,804
jobs located in county

Is the area growing?

Population
1,216,274
Census PEP, July 1 2024
Change since 2020
+2.5%
+29,246 people
Net migration 2024
+8,990
international +18,992, domestic −10,002
Jobs located here
756,897
LODES 2022, +5.4% since 2019

Salt Lake County had an estimated 1,216,274 residents on July 1, 2024 — 2.5% more than in 2020 (+29,246). In the latest year it gained 15,730 people: births minus deaths +6,795, international migration +18,992, domestic migration −10,002. Components are published separately and may not sum exactly.

756,897 jobs were located in the county in 2022 (+5.4% since 2019), and 605,063 employed residents lived there (+3.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
84101 Salt Lake City
+103.7%
84096 Herriman
+43.9%
84112 Salt Lake City
+29.7%
ZIP losing residents
2015–19 → 2020–24
Change
84095 South Jordan
−46.1%
84118 Salt Lake City
−39.9%
84084 West Jordan
−17.3%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes hotels only combined with other traveler accommodation (NAICS 7211), so a hotels-and-motels-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more hotels in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 1% since 2015

Number of hotels in Salt Lake County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

123
2015
135
2018
131
2020
132
2021
133
2022
124
2023

Highest measured density

ZIP
vs. U.S. average
Index
84047 Midvale
268%
84116 Salt Lake City
267%
84092 Sandy
167%
84115 Salt Lake City
133%
84070 Sandy
120%
84119 West Valley City
112%
84095 South Jordan
106%
84121 Salt Lake City
101%
84020 Draper
81%
84123 Salt Lake City
73%
84106 Salt Lake City
69%
84084 West Jordan
60%
84065 Riverton
50%
84107 Salt Lake City
38%

Lowest measured density

ZIP
vs. U.S. average
Index
84107 Salt Lake City
38%
84065 Riverton
50%
84084 West Jordan
60%
84106 Salt Lake City
69%
84123 Salt Lake City
73%
84020 Draper
81%
84121 Salt Lake City
101%
84095 South Jordan
106%
84119 West Valley City
112%
84070 Sandy
120%
84115 Salt Lake City
133%
84092 Sandy
167%
84116 Salt Lake City
267%
84047 Midvale
268%
Low measured density is not evidence of opportunity. A ZIP with few hotels may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersHotelsIndex
84101Salt Lake City Employment hub 9,38132,789 27 759%
84111Salt Lake City Employment hub 12,78229,371 4 105%
84006Bingham Canyon Employment hub 1,0602,270 0–2 —
84104Salt Lake City Employment hub 23,42053,265 0–2 —
84113Salt Lake City Destination 2643,507 0–2 —
84150Salt Lake City Destination 6774 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = hotels per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersHotels Per 10kIndexStatus
84101Salt Lake City 9,38132,789 27 10.5 759% Very high density
84047Midvale 37,41122,549 18 3.7 268% Very high density
84116Salt Lake City 38,62536,792 21 3.7 267% Very high density
84092Sandy 27,6515,329 7 2.3 167% High density
84115Salt Lake City 28,88229,461 8 1.8 133% Above average
84070Sandy 30,47235,291 8 1.7 120% Above average
84119West Valley City 50,07042,396 11 1.5 112% Above average
84095South Jordan 38,53232,070 8 1.5 106% Above average
84111Salt Lake City 12,78229,371 4 1.5 105% Above average
84121Salt Lake City 38,91222,785 7 1.4 101% Above average
84020Draper 50,27842,194 8 1.1 81% Below average
84123Salt Lake City 37,05424,877 5 1.0 73% Below average
84106Salt Lake City 35,21313,687 4 1.0 69% Below average
84084West Jordan 31,5429,052 3 0.8 60% Below average
84065Riverton 50,76815,164 4 0.7 50% Far below average
84107Salt Lake City 38,25737,038 3 0.5 38% Far below average
84006Bingham Canyon 1,0602,270 0–2 — — Not published
84009South Jordan 44,1863,673 0–2 — — Not published
84044Magna 30,0313,658 0–2 — — Not published
84081West Jordan 52,3147,366 0–2 — — Not published
84088West Jordan 39,22815,012 0–2 — — Not published
84090Sandy —15 0–2 — — Not published
84091Sandy —826 0–2 — — Not published
84093Sandy 23,8713,362 0–2 — — Not published
84094Sandy 27,5076,127 0–2 — — Not published
84096Herriman 74,6037,061 0–2 — — Not published
84102Salt Lake City 18,7779,650 0–2 — — Not published
84103Salt Lake City 23,7495,431 0–2 — — Not published
84104Salt Lake City 23,42053,265 0–2 — — Not published
84105Salt Lake City 23,4913,993 0–2 — — Not published
84108Salt Lake City 22,39012,941 0–2 — — Not published
84109Salt Lake City 25,5446,102 0–2 — — Not published
84110Salt Lake City —882 0–2 — — Not published
84112Salt Lake City 2,841522 0–2 — — Not published
84113Salt Lake City 2643,507 0–2 — — Not published
84114Salt Lake City 0209 0–2 — — Not published
84117Salt Lake City 24,9808,853 0–2 — — Not published
84118Salt Lake City 42,8537,731 0–2 — — Not published
84120West Valley City 50,79929,348 0–2 — — Not published
84122Salt Lake City —10,377 0–2 — — Not published
84124Salt Lake City 22,6096,698 0–2 — — Not published
84125Salt Lake City —413 0–2 — — Not published
84126Salt Lake City —37 0–2 — — Not published
84127Salt Lake City —209 0–2 — — Not published
84128West Valley City 32,1262,607 0–2 — — Not published
84129Salt Lake City 37,4424,008 0–2 — — Not published
84130Salt Lake City —87 0–2 — — Not published
84133Salt Lake City —1,240 0–2 — — Not published
84138Salt Lake City 041 0–2 — — Not published
84143Salt Lake City —72 0–2 — — Not published
84148Salt Lake City —2,640 0–2 — — Not published
84150Salt Lake City 6774 0–2 — — Not published
84152Salt Lake City —19,848 0–2 — — Not published
84157Salt Lake City —5,682 0–2 — — Not published
84158Salt Lake City —16 0–2 — — Not published
84165Salt Lake City —350 0–2 — — Not published
84170Salt Lake City —26 0–2 — — Not published
84171Salt Lake City —11 0–2 — — Not published
84180Salt Lake City 0267 0–2 — — Not published
84184Salt Lake City —111 0–2 — — Not published
84190Salt Lake City —32 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Salt Lake City

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Salt Lake City retail space →
Crexi
Free listings + market data
Browse Salt Lake City retail space →
CityFeet
Retail space for lease
Browse Salt Lake City retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Salt Lake County and hotels

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 721110 — hotels (except casino hotels) and motels. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 161 establishments and $243M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.38 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.