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Bexar County, TX — Hotels Saturation

How many hotels exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 83 ZIP codes analyzed.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

Measured density: Above average — 1.02× the U.S. rate (between 1.02× and 1.23× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 49 ZIP cells in this county are withheld, 35 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Bexar County hotels — 102–123% of the U.S. rate

344 hotels are counted in Bexar County — 1.4 per 10,000 people present (residents + daytime workers), 102% of the U.S. rate of 1.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 4% between 2015 and 2023 (319 → 332). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 78219 (San Antonio), 78204 (San Antonio), 78256 (San Antonio) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 78228 (San Antonio), 78245 (San Antonio), 78254 (San Antonio).

Census County Business Patterns (2023) puts the county-wide count at 375 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Bexar County sits at 102% of the U.S. rate for hotels. 35 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 102% and 123% of the U.S. rate. Why. The highest measured density is in 78219 and 78204; the lowest measured density is in 78228 and 78245.

This is a supply-side read: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Hotels
344–442
published count; upper bound counts each withheld ZIP cell as 2 (49 cells) (2023)
Per 10,000 present
1.4
residents + daytime workers
U.S. average
1.4
per 10,000 present
County index
1.02×
vs. U.S.
Latest year (CBP)
375
2023 — $488M annual payroll
Residents
2,044,549
69 ZIPs with data
Workers
788,736
jobs located in county

Is the area growing?

Population
2,127,737
Census PEP, July 1 2024
Change since 2020
+5.6%
+112,117 people
Net migration 2024
+18,294
international +15,324, domestic +2,970
Jobs located here
919,469
LODES 2022, +4.2% since 2019

Bexar County had an estimated 2,127,737 residents on July 1, 2024 — 5.6% more than in 2020 (+112,117). In the latest year it gained 29,548 people: births minus deaths +11,145, international migration +15,324, domestic migration +2,970. Components are published separately and may not sum exactly.

919,469 jobs were located in the county in 2022 (+4.2% since 2019), and 866,309 employed residents lived there (+2.6% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
78152 Saint Hedwig
+108.2%
78252 San Antonio
+81.4%
78261 San Antonio
+59.2%
ZIP losing residents
2015–19 → 2020–24
Change
78214 San Antonio
−19.7%
78227 San Antonio
−14.3%
78201 San Antonio
−13.1%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes hotels only combined with other traveler accommodation (NAICS 7211), so a hotels-and-motels-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more hotels in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 4% since 2015

Number of hotels in Bexar County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

319
2015
333
2018
351
2020
354
2021
343
2022
332
2023

Highest measured density

ZIP
vs. U.S. average
Index
78219 San Antonio
466%
78204 San Antonio
402%
78256 San Antonio
366%
78216 San Antonio
342%
78227 San Antonio
325%
78257 San Antonio
246%
78233 San Antonio
228%
78238 San Antonio
214%
78230 San Antonio
213%
78218 San Antonio
205%
78232 San Antonio
200%
78210 San Antonio
196%
78249 San Antonio
140%
78209 San Antonio
126%
78201 San Antonio
120%

Lowest measured density

ZIP
vs. U.S. average
Index
78228 San Antonio
35%
78245 San Antonio
43%
78254 San Antonio
45%
78240 San Antonio
45%
78260 San Antonio
55%
78251 San Antonio
58%
78212 San Antonio
60%
78259 San Antonio
63%
78211 San Antonio
65%
78258 San Antonio
76%
78207 San Antonio
81%
78224 San Antonio
81%
78220 San Antonio
98%
78229 San Antonio
100%
78223 San Antonio
101%
Low measured density is not evidence of opportunity. A ZIP with few hotels may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersHotelsIndex
78205San Antonio Destination 1,53827,450 41 1946%
78215San Antonio Employment hub 3,50612,688 4 294%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = hotels per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersHotels Per 10kIndexStatus
78205San Antonio 1,53827,450 41 26.9 1946% Very high density
78219San Antonio 17,92420,054 18 6.4 466% Very high density
78204San Antonio 11,9838,463 9 5.6 402% Very high density
78256San Antonio 13,4538,698 9 5.1 366% Very high density
78216San Antonio 41,18057,443 33 4.7 342% Very high density
78227San Antonio 44,0359,904 22 4.5 325% Very high density
78215San Antonio 3,50612,688 4 4.1 294% Very high density
78257San Antonio 10,99213,340 6 3.4 246% High density
78233San Antonio 48,91116,432 18 3.2 228% High density
78238San Antonio 26,03222,529 11 2.9 214% High density
78230San Antonio 41,38725,818 16 2.9 213% High density
78218San Antonio 39,42827,125 15 2.8 205% High density
78232San Antonio 36,63628,263 14 2.8 200% High density
78210San Antonio 34,9403,882 10 2.7 196% High density
78249San Antonio 63,43938,532 16 1.9 140% Above average
78209San Antonio 43,40027,895 10 1.7 126% Above average
78201San Antonio 41,98112,885 8 1.7 120% Above average
78214San Antonio 22,1185,361 4 1.6 117% Above average
78217San Antonio 34,05529,218 7 1.4 104% Above average
78223San Antonio 58,98311,227 9 1.4 101% Above average
78229San Antonio 35,66444,600 8 1.4 100% Below average
78220San Antonio 19,4235,655 3 1.3 98% Below average
78224San Antonio 22,2329,271 3 1.1 81% Below average
78207San Antonio 55,47414,917 7 1.1 81% Below average
78258San Antonio 52,44828,091 7 1.1 76% Below average
78211San Antonio 30,8575,629 3 0.9 65% Below average
78259San Antonio 29,8269,381 3 0.9 63% Below average
78212San Antonio 27,43717,744 3 0.8 60% Below average
78251San Antonio 59,43530,862 6 0.8 58% Below average
78260San Antonio 38,0232,931 3 0.8 55% Below average
78240San Antonio 57,92112,883 4 0.6 45% Far below average
78254San Antonio 77,8935,612 5 0.6 45% Far below average
78245San Antonio 96,01511,642 6 0.6 43% Far below average
78228San Antonio 56,16513,311 3 0.5 35% Far below average
78002Atascosa 7,035354 0–2 — — Not published
78023Helotes 28,4626,287 0–2 — — Not published
78054Macdona —15 0–2 — — Not published
78069Somerset 7,038293 0–2 — — Not published
78073Von Ormy 10,0881,698 0–2 — — Not published
78101Adkins 7,2671,203 0–2 — — Not published
78109Converse 63,0676,733 0–2 — — Not published
78112Elmendorf 9,7691,122 0–2 — — Not published
78148Universal City 22,1875,565 0–2 — — Not published
78150Jbsa Randolph 0341 0–2 — — Not published
78152Saint Hedwig 4,521266 0–2 — — Not published
78202San Antonio 10,2242,080 0–2 — — Not published
78203San Antonio 5,200805 0–2 — — Not published
78206San Antonio —46 0–2 — — Not published
78208San Antonio 3,861861 0–2 — — Not published
78213San Antonio 40,52611,441 0–2 — — Not published
78221San Antonio 42,17827,803 0–2 — — Not published
78222San Antonio 26,4767,861 0–2 — — Not published
78225San Antonio 13,1041,757 0–2 — — Not published
78226San Antonio 6,5546,178 0–2 — — Not published
78231San Antonio 9,7444,196 0–2 — — Not published
78234Jbsa Ft Sam Houston 7,1493,700 0–2 — — Not published
78235San Antonio 2,3042,491 0–2 — — Not published
78236Jbsa Lackland 7,6351,916 0–2 — — Not published
78237San Antonio 37,3795,378 0–2 — — Not published
78239San Antonio 28,6093,152 0–2 — — Not published
78242San Antonio 36,1681,572 0–2 — — Not published
78243San Antonio 23285 0–2 — — Not published
78244San Antonio 38,0926,002 0–2 — — Not published
78246San Antonio —270 0–2 — — Not published
78247San Antonio 51,93316,760 0–2 — — Not published
78248San Antonio 14,4885,706 0–2 — — Not published
78250San Antonio 57,3238,556 0–2 — — Not published
78252San Antonio 21,790576 0–2 — — Not published
78253San Antonio 69,2828,600 0–2 — — Not published
78255San Antonio 17,3792,055 0–2 — — Not published
78261San Antonio 26,6572,548 0–2 — — Not published
78263San Antonio 4,2532,247 0–2 — — Not published
78264San Antonio 11,84111,153 0–2 — — Not published
78265San Antonio —115 0–2 — — Not published
78268San Antonio —96 0–2 — — Not published
78269San Antonio —176 0–2 — — Not published
78270San Antonio —29 0–2 — — Not published
78278San Antonio —62 0–2 — — Not published
78279San Antonio —675 0–2 — — Not published
78280San Antonio —30 0–2 — — Not published
78283San Antonio —34 0–2 — — Not published
78284San Antonio —91 0–2 — — Not published
78288San Antonio —22,342 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in San Antonio

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse San Antonio retail space →
Crexi
Free listings + market data
Browse San Antonio retail space →
CityFeet
Retail space for lease
Browse San Antonio retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Bexar County and hotels

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 721110 — hotels (except casino hotels) and motels. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 375 establishments and $488M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.38 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.