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Hotels in North Carolina

How many hotels exist per person present (residents + daytime workers) across the 23 North Carolina counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

State verdict (covered counties): In line with the U.S. rate — 96% of the U.S. rate

Counties covered

in North Carolina

Hotels

1,170

establishments (2023)

Per 10,000 present

1.3

residents + 0.5×workers

U.S. average

1.4

per 10,000 present

State index

96%

vs. U.S.

Residents

7,284,936

in covered counties

Workers

3,028,827

jobs in covered counties

Coverage. This page aggregates only the 23 North Carolina counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in North Carolina

City	County	Hotels	Residents	Workers	Per 10k	Index	Verdict
Asheville	Buncombe County	98–128	269,596	125,376	2.9	214–244%	High density
Wilmington	New Hanover County	64–78	237,060	118,886	2.2	156–171%	High density
Greensboro	Guilford County	122–176	577,982	264,336	1.7	124–153%	Range spans bands
Mooresville	Iredell County	36–56	192,680	79,784	1.5	112–143%	Above average
Charlotte	Mecklenburg County	234–336	1,173,019	704,489	1.5	111–122%	Above average
Fayetteville	Cumberland County	60–84	348,651	97,067	1.5	109–146%	Above average
Durham	Durham County	63–85	327,804	174,233	1.4	105–122%	Above average
Jacksonville	Onslow County	30–48	204,246	41,476	1.3	97–142%	Range spans bands
Morrisville	Wake County	197–265	1,254,117	563,740	1.3	93–107%	Range spans bands
Clayton	Johnston County	23–41	189,124	42,187	1.1	79–127%	Range spans bands
Gastonia	Gaston County	28–54	238,761	70,983	1.0	74–132%	Range spans bands
Concord	Cabarrus County	27–39	236,047	74,847	1.0	72–93%	Below average
Winston Salem	Forsyth County	48–90	416,830	178,036	0.9	69–100%	Range spans bands
Greenville	Pitt County	20–50	180,210	62,893	0.9	68–144%	Range spans bands
Chapel Hill	Orange County	17–27	159,674	52,230	0.9	66–90%	Below average
Burlington	Alamance County	19–37	187,008	63,483	0.9	63–109%	Range spans bands
Hickory	Catawba County	18–34	172,263	85,017	0.8	61–108%	Range spans bands
Leland	Brunswick County	14–30	151,179	32,781	0.8	61–121%	Range spans bands
Thomasville	Davidson County	12–24	142,181	36,165	0.7	54–81%	Range spans bands
Dunn	Harnett County	9–27	114,473	23,154	0.7	52–144%	Range spans bands
Salisbury	Rowan County	9–35	133,355	45,889	0.6	42–153%	Range spans bands
Monroe	Union County	15–27	250,703	61,424	0.5	39–64%	Range spans bands
Asheboro	Randolph County	7–29	127,973	30,351	0.5	35–126%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

214%

156%

124%

112%

111%

109%

105%

97%

Most competitors per capita

35%

39%

42%

52%

54%

61%

61%

63%

Low measured density is not evidence of opportunity. A county with few hotels may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.