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Hotels in New Mexico

How many hotels exist per person present (residents + daytime workers) across the 4 New Mexico counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

State verdict (covered counties): Above the U.S. rate — 119% of the U.S. rate

Counties covered

in New Mexico

Hotels

233

establishments (2023)

Per 10,000 present

1.6

residents + 0.5×workers

U.S. average

1.4

per 10,000 present

State index

119%

vs. U.S.

Residents

1,216,248

in covered counties

Workers

405,630

jobs in covered counties

Coverage. This page aggregates only the 4 New Mexico counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in New Mexico

City	County	Hotels	Residents	Workers	Per 10k	Index	Verdict
Santa Fe	Santa Fe County	60–84	155,624	47,935	3.3	242–298%	Range spans bands
Albuquerque	Bernalillo County	137–193	670,037	273,695	1.7	123–141%	Above average
Las Cruces	Doña Ana County	28–82	236,770	56,133	1.1	77–191%	Range spans bands
Rio Rancho	Sandoval County	8–34	153,817	27,867	0.5	35–138%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

242%

123%

77%

35%

Most competitors per capita

35%

77%

123%

242%

Low measured density is not evidence of opportunity. A county with few hotels may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.