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Hotels in New Jersey

How many hotels exist per person present (residents + daytime workers) across the 18 New Jersey counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

State verdict (covered counties): Well below the U.S. rate — 43% of the U.S. rate

Counties covered

in New Jersey

Hotels

641

establishments (2023)

Per 10,000 present

0.6

residents + 0.5×workers

U.S. average

1.4

per 10,000 present

State index

43%

vs. U.S.

Residents

9,064,682

in covered counties

Workers

3,583,057

jobs in covered counties

Coverage. This page aggregates only the 18 New Jersey counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in New Jersey

City	County	Hotels	Residents	Workers	Per 10k	Index	Verdict
Atlantic City	Atlantic County	84–130	273,874	107,989	2.6	186–270%	Range spans bands
Mount Laurel	Burlington County	64–118	463,909	198,662	1.1	82–152%	Range spans bands
Lakewood	Ocean County	69–117	653,364	171,260	0.9	68–111%	Range spans bands
Edison	Middlesex County	86–144	863,519	412,014	0.8	58–88%	Range spans bands
Somerset	Somerset County	28–76	314,362	174,691	0.7	50–123%	Range spans bands
Freehold	Monmouth County	50–140	661,305	260,563	0.6	46–117%	Range spans bands
Parsippany	Morris County	40–136	492,888	294,077	0.6	45–143%	Range spans bands
Princeton	Mercer County	26–76	395,671	210,496	0.5	38–90%	Range spans bands
Camden	Camden County	32–92	542,442	196,253	0.5	36–95%	Range spans bands
Jersey City	Hudson County	40–68	718,323	250,911	0.5	34–52%	Well below average
Vineland	Cumberland County	8–42	156,846	48,353	0.4	32–152%	Range spans bands
Union	Union County	29–81	602,051	207,358	0.4	30–75%	Range spans bands
Flemington	Hunterdon County	6–56	133,199	43,352	0.4	28–196%	Range spans bands
Newton	Sussex County	6–50	147,069	29,529	0.4	27–170%	Range spans bands
Paramus	Bergen County	41–161	962,316	439,299	0.3	25–94%	Range spans bands
Swedesboro	Gloucester County	8–54	288,429	98,548	0.2	17–116%	Range spans bands
Newark	Essex County	21–81	863,415	293,932	0.2	15–54%	Well below average
Wayne	Passaic County	3–73	531,700	145,770	0.0	4–68%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

186%

82%

68%

58%

50%

46%

45%

38%

Most competitors per capita

15%

17%

25%

27%

28%

30%

32%

Low measured density is not evidence of opportunity. A county with few hotels may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.