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Hotels in Missouri

How many hotels exist per person present (residents + daytime workers) across the 8 Missouri counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

State verdict (covered counties): Below the U.S. rate — 68% of the U.S. rate

Counties covered

in Missouri

Hotels

405

establishments (2023)

Per 10,000 present

0.9

residents + 0.5×workers

U.S. average

1.4

per 10,000 present

State index

68%

vs. U.S.

Residents

3,408,135

in covered counties

Workers

1,689,538

jobs in covered counties

Coverage. This page aggregates only the 8 Missouri counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Missouri

City	County	Hotels	Residents	Workers	Per 10k	Index	Verdict
Springfield	Greene County	65–97	302,944	165,857	1.7	122–167%	Range spans bands
Columbia	Boone County	35–57	189,673	82,732	1.5	110–160%	Range spans bands
Kansas City	Clay County	39–69	265,074	118,425	1.2	87–145%	Range spans bands
Saint Louis	St. Louis city	38–78	279,896	184,510	1.0	74–121%	Range spans bands
Saint Louis	St. Louis County	112–176	1,028,683	614,590	0.8	59–86%	Range spans bands
Kansas City	Jackson County	73–177	725,261	342,399	0.8	59–132%	Range spans bands
Saint Peters	St. Charles County	33–57	416,486	143,295	0.7	49–76%	Range spans bands
Arnold	Jefferson County	10–40	200,118	37,730	0.5	33–119%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

122%

110%

87%

74%

59%

59%

49%

33%

Most competitors per capita

33%

49%

59%

59%

74%

87%

110%

122%

Low measured density is not evidence of opportunity. A county with few hotels may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.