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Hotels in Michigan

How many hotels exist per person present (residents + daytime workers) across the 17 Michigan counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

State verdict (covered counties): Well below the U.S. rate — 59% of the U.S. rate

Counties covered

in Michigan

Hotels

744

establishments (2023)

Per 10,000 present

0.8

residents + 0.5×workers

U.S. average

1.4

per 10,000 present

State index

59%

vs. U.S.

Residents

7,548,988

in covered counties

Workers

3,065,765

jobs in covered counties

Coverage. This page aggregates only the 17 Michigan counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Michigan

City	County	Hotels	Residents	Workers	Per 10k	Index	Verdict
Saint Joseph	Berrien County	37–73	163,620	53,561	1.9	141–278%	Range spans bands
Battle Creek	Calhoun County	30–46	134,378	48,040	1.9	137–201%	Range spans bands
Saginaw	Saginaw County	26–60	187,091	76,238	1.2	84–180%	Range spans bands
Monroe	Monroe County	19–43	162,298	38,038	1.0	76–172%	Range spans bands
Portage	Kalamazoo County	32–68	256,879	112,688	1.0	74–134%	Range spans bands
Grand Rapids	Kent County	85–145	682,712	378,816	1.0	71–100%	Range spans bands
Auburn Hills	Oakland County	145–269	1,282,834	727,774	0.9	64–103%	Range spans bands
Muskegon	Muskegon County	17–41	176,982	51,435	0.8	61–147%	Range spans bands
Holland	Ottawa County	30–56	306,882	129,108	0.8	58–97%	Range spans bands
Ann Arbor	Washtenaw County	34–60	355,204	154,405	0.8	57–84%	Range spans bands
Detroit	Wayne County	157–257	1,792,362	640,223	0.7	54–82%	Range spans bands
East Lansing	Ingham County	23–59	264,810	98,776	0.7	53–118%	Range spans bands
Brighton	Livingston County	12–28	160,573	53,590	0.6	46–101%	Range spans bands
Port Huron	St. Clair County	10–54	161,718	41,633	0.5	40–198%	Range spans bands
Jackson	Jackson County	10–44	159,537	50,099	0.5	39–165%	Range spans bands
Warren	Macomb County	54–118	878,672	296,871	0.5	38–76%	Range spans bands
Flint	Genesee County	23–77	422,436	114,470	0.5	35–95%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

141%

137%

84%

76%

74%

71%

64%

61%

Most competitors per capita

35%

38%

39%

40%

46%

53%

54%

57%

Low measured density is not evidence of opportunity. A county with few hotels may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.