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Marion County, IN — Hotels Saturation

How many hotels exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 48 ZIP codes analyzed.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

Measured density: Range spans bands — 0.92× the U.S. rate (between 0.92× and 1.13× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 29 ZIP cells in this county are withheld, 18 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

In line with the U.S. rate   Marion County hotels — 92–113% of the U.S. rate

161 hotels are counted in Marion County — 1.3 per 10,000 people present (residents + daytime workers), 92% of the U.S. rate of 1.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 4% between 2015 and 2023 (150 → 144). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 46278 (Indianapolis), 46241 (Indianapolis), 46219 (Indianapolis) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 46254 (Indianapolis), 46217 (Indianapolis), 46222 (Indianapolis).

Census County Business Patterns (2023) puts the county-wide count at 170 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Marion County sits at 92% of the U.S. rate for hotels. 18 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 92% and 113% of the U.S. rate. Why. The highest measured density is in 46278 and 46241; the lowest measured density is in 46254 and 46217.

This is a supply-side read: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Hotels
161–219
published count; upper bound counts each withheld ZIP cell as 2 (29 cells) (2023)
Per 10,000 present
1.3
residents + daytime workers
U.S. average
1.4
per 10,000 present
County index
0.92×
vs. U.S.
Latest year (CBP)
170
2023 — $160M annual payroll
Residents
989,752
37 ZIPs with data
Workers
553,644
jobs located in county

Is the area growing?

Population
981,628
Census PEP, July 1 2024
Change since 2020
+0.5%
+4,922 people
Net migration 2024
−50
international +10,450, domestic −10,500
Jobs located here
647,433
LODES 2022, −0.2% since 2019

Marion County had an estimated 981,628 residents on July 1, 2024 — 0.5% more than in 2020 (+4,922). In the latest year it gained 5,974 people: births minus deaths +6,058, international migration +10,450, domestic migration −10,500. Components are published separately and may not sum exactly.

647,433 jobs were located in the county in 2022 (−0.2% since 2019), and 460,044 employed residents lived there (−0.9% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
46259 Indianapolis
+37.9%
46204 Indianapolis
+36.4%
46237 Indianapolis
+11.0%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes hotels only combined with other traveler accommodation (NAICS 7211), so a hotels-and-motels-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more hotels in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 4% since 2015

Number of hotels in Marion County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

150
2015
155
2018
151
2020
151
2021
146
2022
144
2023

Highest measured density

ZIP
vs. U.S. average
Index
46278 Indianapolis
347%
46241 Indianapolis
309%
46219 Indianapolis
275%
46250 Indianapolis
230%
46231 Indianapolis
204%
46268 Indianapolis
176%
46256 Indianapolis
163%
46203 Indianapolis
159%
46107 Beech Grove
155%
46237 Indianapolis
128%
46224 Indianapolis
83%
46227 Indianapolis
75%
46222 Indianapolis
63%
46217 Indianapolis
53%
46254 Indianapolis
46%

Lowest measured density

ZIP
vs. U.S. average
Index
46254 Indianapolis
46%
46217 Indianapolis
53%
46222 Indianapolis
63%
46227 Indianapolis
75%
46224 Indianapolis
83%
46237 Indianapolis
128%
46107 Beech Grove
155%
46203 Indianapolis
159%
46256 Indianapolis
163%
46268 Indianapolis
176%
46231 Indianapolis
204%
46250 Indianapolis
230%
46219 Indianapolis
275%
46241 Indianapolis
309%
46278 Indianapolis
347%
Low measured density is not evidence of opportunity. A ZIP with few hotels may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersHotelsIndex
46225Indianapolis Employment hub 6,03714,323 7 384%
46204Indianapolis Employment hub 11,40050,154 17 338%
46240Indianapolis Employment hub 19,59540,091 7 128%
46202Indianapolis Employment hub 20,18042,952 3 52%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = hotels per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersHotels Per 10kIndexStatus
46225Indianapolis 6,03714,323 7 5.3 384% Very high density
46278Indianapolis 8,45016,541 8 4.8 347% Very high density
46204Indianapolis 11,40050,154 17 4.7 338% Very high density
46241Indianapolis 32,56538,151 22 4.3 309% Very high density
46219Indianapolis 38,85527,634 20 3.8 275% Very high density
46250Indianapolis 18,14726,619 10 3.2 230% High density
46231Indianapolis 10,3717,670 4 2.8 204% High density
46268Indianapolis 25,91346,992 12 2.4 176% High density
46256Indianapolis 20,99020,140 7 2.3 163% High density
46203Indianapolis 37,75815,332 10 2.2 159% High density
46107Beech Grove 13,0201,953 3 2.1 155% High density
46240Indianapolis 19,59540,091 7 1.8 128% Above average
46237Indianapolis 43,47315,080 9 1.8 128% Above average
46224Indianapolis 40,2286,907 5 1.1 83% Below average
46227Indianapolis 57,58719,341 7 1.0 75% Below average
46222Indianapolis 38,88714,894 4 0.9 63% Below average
46217Indianapolis 36,9178,153 3 0.7 53% Below average
46202Indianapolis 20,18042,952 3 0.7 52% Below average
46254Indianapolis 40,67413,246 3 0.6 46% Far below average
46183West Newton 3433 0–2 — — Not published
46201Indianapolis 30,3357,157 0–2 — — Not published
46205Indianapolis 28,2597,447 0–2 — — Not published
46206Indianapolis 01,437 0–2 — — Not published
46207Indianapolis —222 0–2 — — Not published
46208Indianapolis 22,3799,275 0–2 — — Not published
46209Indianapolis —151 0–2 — — Not published
46214Indianapolis 24,4728,176 0–2 — — Not published
46216Indianapolis 2,7673,821 0–2 — — Not published
46218Indianapolis 29,3609,151 0–2 — — Not published
46220Indianapolis 36,95218,285 0–2 — — Not published
46221Indianapolis 27,02710,775 0–2 — — Not published
46226Indianapolis 47,0999,486 0–2 — — Not published
46228Indianapolis 15,724883 0–2 — — Not published
46229Indianapolis 28,4576,478 0–2 — — Not published
46230Indianapolis —262 0–2 — — Not published
46234Indianapolis 28,3003,249 0–2 — — Not published
46235Indianapolis 36,3173,952 0–2 — — Not published
46236Indianapolis 26,4165,847 0–2 — — Not published
46239Indianapolis 33,9315,747 0–2 — — Not published
46242Indianapolis —482 0–2 — — Not published
46244Indianapolis —192 0–2 — — Not published
46247Indianapolis —12 0–2 — — Not published
46249Indianapolis —103 0–2 — — Not published
46253Indianapolis —24 0–2 — — Not published
46259Indianapolis 15,1691,112 0–2 — — Not published
46260Indianapolis 35,70716,597 0–2 — — Not published
46282Indianapolis —2,606 0–2 — — Not published
46285Indianapolis —284 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Indianapolis

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Indianapolis retail space →
Crexi
Free listings + market data
Browse Indianapolis retail space →
CityFeet
Retail space for lease
Browse Indianapolis retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Marion County and hotels

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 721110 — hotels (except casino hotels) and motels. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 170 establishments and $160M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.38 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.