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Honolulu County, HI — Hotels Saturation

How many hotels exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 51 ZIP codes analyzed.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

Measured density: Range spans bands — 0.49× the U.S. rate (between 0.49× and 0.85× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 47 ZIP cells in this county are withheld, 29 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Honolulu County hotels — 49–85% of the U.S. rate

78 hotels are counted in Honolulu County — 0.7 per 10,000 people present (residents + daytime workers), 49% of the U.S. rate of 1.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 12% between 2015 and 2023 (89 → 78). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 96815 (Honolulu), 96813 (Honolulu), 96707 (Kapolei) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 96819 (Honolulu), 96707 (Kapolei), 96813 (Honolulu).

Census County Business Patterns (2023) puts the county-wide count at 90 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Honolulu County sits at 49% of the U.S. rate for hotels. 29 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 49% and 85% of the U.S. rate. Why. The highest measured density is in 96815 and 96813; the lowest measured density is in 96819 and 96707.

This is a supply-side read: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Hotels
78–172
published count; upper bound counts each withheld ZIP cell as 2 (47 cells) (2023)
Per 10,000 present
0.7
residents + daytime workers
U.S. average
1.4
per 10,000 present
County index
0.49×
vs. U.S.
Latest year (CBP)
90
2023 — $910M annual payroll
Residents
1,000,573
33 ZIPs with data
Workers
327,883
jobs located in county

Is the area growing?

Population
998,747
Census PEP, July 1 2024
Change since 2020
−1.3%
−13,660 people
Net migration 2024
+1,956
international +8,846, domestic −6,890
Jobs located here
426,159
LODES 2022, +6.3% since 2019

Honolulu County had an estimated 998,747 residents on July 1, 2024 — 1.3% fewer than in 2020 (−13,660). In the latest year it gained 4,171 people: births minus deaths +2,303, international migration +8,846, domestic migration −6,890. Components are published separately and may not sum exactly.

426,159 jobs were located in the county in 2022 (+6.3% since 2019), and 389,191 employed residents lived there (+3.6% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
96860 Jbphh
+112.7%
96857 Schofield Barracks
+42.9%
96814 Honolulu
+23.2%
ZIP losing residents
2015–19 → 2020–24
Change
96818 Honolulu
−8.1%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes hotels only combined with other traveler accommodation (NAICS 7211), so a hotels-and-motels-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more hotels in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 12% since 2015

Number of hotels in Honolulu County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

89
2015
92
2018
89
2020
89
2021
81
2022
78
2023

Highest measured density

ZIP
vs. U.S. average
Index
96815 Honolulu
1143%
96813 Honolulu
83%
96707 Kapolei
61%
96819 Honolulu
29%

Lowest measured density

ZIP
vs. U.S. average
Index
96819 Honolulu
29%
96707 Kapolei
61%
96813 Honolulu
83%
96815 Honolulu
1143%
Low measured density is not evidence of opportunity. A ZIP with few hotels may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = hotels per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersHotels Per 10kIndexStatus
96815Honolulu 27,53026,027 64 15.8 1143% Very high density
96813Honolulu 26,76651,700 6 1.1 83% Below average
96707Kapolei 48,80720,903 5 0.8 61% Below average
96819Honolulu 50,34548,486 3 0.4 29% Far below average
96701Aiea 39,20013,332 0–2 — — Not published
96706Ewa Beach 83,6925,048 0–2 — — Not published
96709Kapolei —100 0–2 — — Not published
96712Haleiwa 8,2041,979 0–2 — — Not published
96717Hauula 4,580362 0–2 — — Not published
96730Kaaawa 1,47842 0–2 — — Not published
96731Kahuku 2,7821,414 0–2 — — Not published
96734Kailua 50,6709,539 0–2 — — Not published
96744Kaneohe 57,6208,686 0–2 — — Not published
96759Kunia 065 0–2 — — Not published
96762Laie 5,7103,438 0–2 — — Not published
96782Pearl City 37,4758,830 0–2 — — Not published
96786Wahiawa 40,6583,448 0–2 — — Not published
96789Mililani 54,2785,812 0–2 — — Not published
96791Waialua 6,377651 0–2 — — Not published
96792Waianae 49,6183,702 0–2 — — Not published
96795Waimanalo 10,675985 0–2 — — Not published
96797Waipahu 72,43516,759 0–2 — — Not published
96801Honolulu —127 0–2 — — Not published
96805Honolulu —355 0–2 — — Not published
96808Honolulu —143 0–2 — — Not published
96810Honolulu —74 0–2 — — Not published
96812Honolulu —169 0–2 — — Not published
96814Honolulu 24,68933,117 0–2 — — Not published
96816Honolulu 50,88310,696 0–2 — — Not published
96817Honolulu 55,49225,917 0–2 — — Not published
96818Honolulu 54,8225,399 0–2 — — Not published
96820Honolulu 050 0–2 — — Not published
96821Honolulu 20,0531,808 0–2 — — Not published
96822Honolulu 43,7475,600 0–2 — — Not published
96823Honolulu —17 0–2 — — Not published
96824Honolulu —13 0–2 — — Not published
96825Honolulu 30,9133,590 0–2 — — Not published
96826Honolulu 29,1747,939 0–2 — — Not published
96828Honolulu —25 0–2 — — Not published
96830Honolulu —5 0–2 — — Not published
96837Honolulu —8 0–2 — — Not published
96839Honolulu —19 0–2 — — Not published
96850Honolulu 025 0–2 — — Not published
96853Jbphh 526451 0–2 — — Not published
96854Wheeler Army Airfield —115 0–2 — — Not published
96857Schofield Barracks 4,0391,282 0–2 — — Not published
96858Fort Shafter 323259 0–2 — — Not published
96859Tripler Army Medical Center 02,298 0–2 — — Not published
96860Jbphh 4,710457 0–2 — — Not published
96861Camp H M Smith —210 0–2 — — Not published
96863Mcbh Kaneohe Bay 2,302225 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Honolulu

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Honolulu retail space →
Crexi
Free listings + market data
Browse Honolulu retail space →
CityFeet
Retail space for lease
Browse Honolulu retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Honolulu County and hotels

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 721110 — hotels (except casino hotels) and motels. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 90 establishments and $910M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.38 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.