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Pinellas County, FL — Hotels Saturation

How many hotels exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 68 ZIP codes analyzed.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

Measured density: Range spans bands — 1.21× the U.S. rate (between 1.21× and 1.57× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 49 ZIP cells in this county are withheld, 29 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Pinellas County hotels — 121–157% of the U.S. rate

196 hotels are counted in Pinellas County — 1.7 per 10,000 people present (residents + daytime workers), 121% of the U.S. rate of 1.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 10% between 2015 and 2023 (153 → 169). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 33767 (Clearwater Beach), 33706 (Saint Petersburg), 33708 (Saint Petersburg) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 33770 (Largo), 33702 (Saint Petersburg), 34698 (Dunedin).

Census County Business Patterns (2023) puts the county-wide count at 213 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Pinellas County sits at 121% of the U.S. rate for hotels. 29 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 121% and 157% of the U.S. rate. Why. The highest measured density is in 33767 and 33706; the lowest measured density is in 33770 and 33702.

This is a supply-side read: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Hotels
196–294
published count; upper bound counts each withheld ZIP cell as 2 (49 cells) (2023)
Per 10,000 present
1.7
residents + daytime workers
U.S. average
1.4
per 10,000 present
County index
1.21×
vs. U.S.
Latest year (CBP)
213
2023 — $250M annual payroll
Residents
963,481
48 ZIPs with data
Workers
418,050
jobs located in county

Is the area growing?

Population
965,870
Census PEP, July 1 2024
Change since 2020
+0.6%
+6,031 people
Net migration 2024
+3,669
international +7,642, domestic −3,973
Jobs located here
484,609
LODES 2022, +4.6% since 2019

Pinellas County had an estimated 965,870 residents on July 1, 2024 — 0.6% more than in 2020 (+6,031). In the latest year it lost 1,431 people: births minus deaths −5,051, international migration +7,642, domestic migration −3,973. Components are published separately and may not sum exactly.

484,609 jobs were located in the county in 2022 (+4.6% since 2019), and 439,665 employed residents lived there (+2.1% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
33701 Saint Petersburg
+19.7%
33760 Clearwater
+18.3%
33781 Pinellas Park
+12.9%
ZIP losing residents
2015–19 → 2020–24
Change
33762 Clearwater
−39.4%
33785 Indian Rocks Beach
−9.7%
33706 Saint Petersburg
−6.3%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes hotels only combined with other traveler accommodation (NAICS 7211), so a hotels-and-motels-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more hotels in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 10% since 2015

Number of hotels in Pinellas County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

153
2015
163
2018
163
2020
168
2021
170
2022
169
2023

Highest measured density

ZIP
vs. U.S. average
Index
33767 Clearwater Beach
2131%
33706 Saint Petersburg
1797%
33708 Saint Petersburg
540%
33765 Clearwater
321%
33701 Saint Petersburg
277%
33713 Saint Petersburg
255%
33715 Saint Petersburg
252%
33714 Saint Petersburg
203%
34677 Oldsmar
160%
33759 Clearwater
121%
33755 Clearwater
95%
33711 Saint Petersburg
95%
34689 Tarpon Springs
91%
33764 Clearwater
84%
34698 Dunedin
84%

Lowest measured density

ZIP
vs. U.S. average
Index
33770 Largo
75%
33702 Saint Petersburg
75%
34698 Dunedin
84%
33764 Clearwater
84%
34689 Tarpon Springs
91%
33711 Saint Petersburg
95%
33755 Clearwater
95%
33759 Clearwater
121%
34677 Oldsmar
160%
33714 Saint Petersburg
203%
33715 Saint Petersburg
252%
33713 Saint Petersburg
255%
33701 Saint Petersburg
277%
33765 Clearwater
321%
33708 Saint Petersburg
540%
Low measured density is not evidence of opportunity. A ZIP with few hotels may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersHotelsIndex
33762Clearwater Employment hub 5,06316,447 15 818%
33744Bay Pines Destination 594,955 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = hotels per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersHotels Per 10kIndexStatus
33767Clearwater Beach 8,0816,265 33 29.4 2131% Very high density
33706Saint Petersburg 15,2988,087 48 24.8 1797% Very high density
33762Clearwater 5,06316,447 15 11.3 818% Very high density
33785Indian Rocks Beach 4,9071,950 6 10.2 739% Very high density
33708Saint Petersburg 15,0604,723 13 7.5 540% Very high density
33765Clearwater 13,80812,996 9 4.4 321% Very high density
33701Saint Petersburg 18,82325,047 12 3.8 277% Very high density
33713Saint Petersburg 31,72910,318 13 3.5 255% Very high density
33715Saint Petersburg 8,0321,149 3 3.5 252% Very high density
33714Saint Petersburg 19,2274,441 6 2.8 203% High density
34677Oldsmar 22,76217,692 7 2.2 160% High density
33759Clearwater 17,55712,588 4 1.7 121% Above average
33755Clearwater 27,4765,906 4 1.3 95% Below average
33711Saint Petersburg 20,0135,716 3 1.3 95% Below average
34689Tarpon Springs 27,3249,232 4 1.3 91% Below average
33764Clearwater 27,31114,146 4 1.2 84% Below average
34698Dunedin 38,17110,283 5 1.2 84% Below average
33702Saint Petersburg 31,29414,576 4 1.0 75% Below average
33770Largo 25,3687,337 3 1.0 75% Below average
33703Saint Petersburg 25,2643,902 0–2 — — Not published
33704Saint Petersburg 16,2327,144 0–2 — — Not published
33705Saint Petersburg 27,9398,241 0–2 — — Not published
33707Saint Petersburg 24,3246,153 0–2 — — Not published
33709Saint Petersburg 25,0505,758 0–2 — — Not published
33710Saint Petersburg 33,79611,482 0–2 — — Not published
33712Saint Petersburg 27,1424,209 0–2 — — Not published
33716Saint Petersburg 19,32835,140 0–2 — — Not published
33729Saint Petersburg —2,214 0–2 — — Not published
33731Saint Petersburg —82 0–2 — — Not published
33732Saint Petersburg —505 0–2 — — Not published
33733Saint Petersburg —2,609 0–2 — — Not published
33734Saint Petersburg —79 0–2 — — Not published
33736Saint Petersburg —17 0–2 — — Not published
33738Saint Petersburg —9 0–2 — — Not published
33742Saint Petersburg —28 0–2 — — Not published
33743Saint Petersburg —27 0–2 — — Not published
33744Bay Pines 594,955 0–2 — — Not published
33747Saint Petersburg —4 0–2 — — Not published
33756Clearwater 32,20116,836 0–2 — — Not published
33757Clearwater —10 0–2 — — Not published
33758Clearwater —166 0–2 — — Not published
33760Clearwater 20,50118,276 0–2 — — Not published
33761Clearwater 18,2909,454 0–2 — — Not published
33763Clearwater 21,1465,274 0–2 — — Not published
33766Clearwater —25 0–2 — — Not published
33771Largo 27,59611,252 0–2 — — Not published
33772Seminole 23,7335,684 0–2 — — Not published
33773Largo 16,74114,561 0–2 — — Not published
33774Largo 19,7993,631 0–2 — — Not published
33775Seminole —79 0–2 — — Not published
33776Seminole 12,5561,450 0–2 — — Not published
33777Seminole 18,5829,140 0–2 — — Not published
33778Largo 16,8072,242 0–2 — — Not published
33779Largo —16 0–2 — — Not published
33780Pinellas Park —32 0–2 — — Not published
33781Pinellas Park 28,07212,692 0–2 — — Not published
33782Pinellas Park 22,4615,283 0–2 — — Not published
33784Saint Petersburg —17 0–2 — — Not published
33786Belleair Beach 1,582121 0–2 — — Not published
34660Ozona —46 0–2 — — Not published
34681Crystal Beach 1,284110 0–2 — — Not published
34682Palm Harbor —48 0–2 — — Not published
34683Palm Harbor 33,9115,813 0–2 — — Not published
34684Palm Harbor 27,0299,733 0–2 — — Not published
34685Palm Harbor 18,1323,443 0–2 — — Not published
34688Tarpon Springs 8,5221,102 0–2 — — Not published
34695Safety Harbor 18,0986,070 0–2 — — Not published
34697Dunedin —60 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Saint Petersburg

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Saint Petersburg retail space →
Crexi
Free listings + market data
Browse Saint Petersburg retail space →
CityFeet
Retail space for lease
Browse Saint Petersburg retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Pinellas County and hotels

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 721110 — hotels (except casino hotels) and motels. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 213 establishments and $250M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.38 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.