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Duval County, FL — Hotels Saturation

How many hotels exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 48 ZIP codes analyzed.

Includes: Hotels · Motels · Motor inns. Counted together because official statistics use one 721110 code.

Measured density: Below average — 0.75× the U.S. rate (between 0.75× and 0.97× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 33 ZIP cells in this county are withheld, 19 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Duval County hotels — 75–97% of the U.S. rate

132 hotels are counted in Duval County — 1.0 per 10,000 people present (residents + daytime workers), 75% of the U.S. rate of 1.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 9% between 2015 and 2023 (118 → 129). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 32216 (Jacksonville), 32218 (Jacksonville), 32254 (Jacksonville) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 32225 (Jacksonville), 32221 (Jacksonville), 32205 (Jacksonville).

Census County Business Patterns (2023) puts the county-wide count at 146 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Duval County sits at 75% of the U.S. rate for hotels. 19 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 75% and 97% of the U.S. rate. Why. The highest measured density is in 32216 and 32218; the lowest measured density is in 32225 and 32221.

This is a supply-side read: it counts existing hotels and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Hotels
132–198
published count; upper bound counts each withheld ZIP cell as 2 (33 cells) (2023)
Per 10,000 present
1.0
residents + daytime workers
U.S. average
1.4
per 10,000 present
County index
0.75×
vs. U.S.
Latest year (CBP)
146
2023 — $108M annual payroll
Residents
1,020,642
34 ZIPs with data
Workers
499,883
jobs located in county

Is the area growing?

Population
1,055,159
Census PEP, July 1 2024
Change since 2020
+5.7%
+57,333 people
Net migration 2024
+13,365
international +12,228, domestic +1,137
Jobs located here
582,538
LODES 2022, +5.8% since 2019

Duval County had an estimated 1,055,159 residents on July 1, 2024 — 5.7% more than in 2020 (+57,333). In the latest year it gained 16,326 people: births minus deaths +2,964, international migration +12,228, domestic migration +1,137. Components are published separately and may not sum exactly.

582,538 jobs were located in the county in 2022 (+5.8% since 2019), and 462,421 employed residents lived there (+2.3% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
32234 Jacksonville
+65.0%
32222 Jacksonville
+58.5%
32226 Jacksonville
+35.7%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes hotels only combined with other traveler accommodation (NAICS 7211), so a hotels-and-motels-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more hotels in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 9% since 2015

Number of hotels in Duval County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

118
2015
118
2018
128
2020
127
2021
136
2022
129
2023

Highest measured density

ZIP
vs. U.S. average
Index
32216 Jacksonville
196%
32218 Jacksonville
183%
32254 Jacksonville
161%
32233 Atlantic Beach
158%
32250 Jacksonville Beach
155%
32207 Jacksonville
154%
32256 Jacksonville
151%
32246 Jacksonville
96%
32244 Jacksonville
74%
32224 Jacksonville
72%
32209 Jacksonville
71%
32205 Jacksonville
62%
32221 Jacksonville
60%
32225 Jacksonville
54%

Lowest measured density

ZIP
vs. U.S. average
Index
32225 Jacksonville
54%
32221 Jacksonville
60%
32205 Jacksonville
62%
32209 Jacksonville
71%
32224 Jacksonville
72%
32244 Jacksonville
74%
32246 Jacksonville
96%
32256 Jacksonville
151%
32207 Jacksonville
154%
32250 Jacksonville Beach
155%
32233 Atlantic Beach
158%
32254 Jacksonville
161%
32218 Jacksonville
183%
32216 Jacksonville
196%
Low measured density is not evidence of opportunity. A ZIP with few hotels may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersHotelsIndex
32202Jacksonville Employment hub 6,02323,724 4 162%
32204Jacksonville Employment hub 9,15122,425 0–2 —
32228Jacksonville Employment hub 222511 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = hotels per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersHotels Per 10kIndexStatus
32216Jacksonville 42,29841,038 17 2.7 196% High density
32218Jacksonville 72,90528,133 22 2.5 183% High density
32202Jacksonville 6,02323,724 4 2.2 162% High density
32254Jacksonville 13,92717,050 5 2.2 161% High density
32233Atlantic Beach 24,6335,840 6 2.2 158% High density
32250Jacksonville Beach 29,07216,785 8 2.1 155% High density
32207Jacksonville 36,99838,583 12 2.1 154% High density
32256Jacksonville 58,19284,649 21 2.1 151% High density
32246Jacksonville 62,56225,196 10 1.3 96% Below average
32244Jacksonville 63,5929,696 7 1.0 74% Below average
32224Jacksonville 42,09215,954 5 1.0 72% Below average
32209Jacksonville 34,65712,385 4 1.0 71% Below average
32205Jacksonville 29,14811,802 3 0.9 62% Below average
32221Jacksonville 32,8336,479 3 0.8 60% Below average
32225Jacksonville 55,90522,049 5 0.7 54% Below average
32099Jacksonville —210 0–2 — — Not published
32201Jacksonville —1,071 0–2 — — Not published
32203Jacksonville 0271 0–2 — — Not published
32204Jacksonville 9,15122,425 0–2 — — Not published
32206Jacksonville 17,1057,055 0–2 — — Not published
32208Jacksonville 32,6993,525 0–2 — — Not published
32210Jacksonville 65,72913,804 0–2 — — Not published
32211Jacksonville 36,7626,145 0–2 — — Not published
32212Jacksonville 1,939757 0–2 — — Not published
32214Jacksonville 02,399 0–2 — — Not published
32217Jacksonville 20,2218,047 0–2 — — Not published
32219Jacksonville 14,30216,102 0–2 — — Not published
32220Jacksonville 12,2984,941 0–2 — — Not published
32222Jacksonville 18,2583,002 0–2 — — Not published
32223Jacksonville 26,1608,215 0–2 — — Not published
32226Jacksonville 21,2568,785 0–2 — — Not published
32227Jacksonville 3,20776 0–2 — — Not published
32228Jacksonville 222511 0–2 — — Not published
32229Jacksonville —235 0–2 — — Not published
32234Jacksonville 9,6782,101 0–2 — — Not published
32235Jacksonville —13 0–2 — — Not published
32236Jacksonville —1,155 0–2 — — Not published
32238Jacksonville —101 0–2 — — Not published
32239Jacksonville —16 0–2 — — Not published
32240Jacksonville Beach —186 0–2 — — Not published
32241Jacksonville —68 0–2 — — Not published
32245Jacksonville —24 0–2 — — Not published
32247Jacksonville —137 0–2 — — Not published
32255Jacksonville —601 0–2 — — Not published
32257Jacksonville 42,90414,372 0–2 — — Not published
32258Jacksonville 40,40815,643 0–2 — — Not published
32266Neptune Beach 7,1682,796 0–2 — — Not published
32277Jacksonville 36,3382,218 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Jacksonville

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Jacksonville retail space →
Crexi
Free listings + market data
Browse Jacksonville retail space →
CityFeet
Retail space for lease
Browse Jacksonville retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Duval County and hotels

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 721110 — hotels (except casino hotels) and motels. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 146 establishments and $108M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.38 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.