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Gyms in Wisconsin

How many gyms exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Gyms & fitness centers · CrossFit boxes · Boxing, martial arts & dance studios · Recreational sports centers. Counted together because official statistics use one 713940 code.

State verdict (covered counties): In line with the U.S. rate — 106% of the U.S. rate

Counties covered

in Wisconsin

Gyms

456

establishments (2023)

Per 10,000 present

1.1

residents + 0.5×workers

U.S. average

1.0

per 10,000 present

State index

106%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing gyms and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Gyms	Residents	Workers	Per 10k	Index	Verdict
Madison	Dane County	140–196	571,119	294,881	1.9	190–236%	High density
Menomonee Falls	Waukesha County	88–122	416,773	244,814	1.6	159–202%	High density
Appleton	Outagamie County	34–62	212,451	103,913	1.3	125–206%	Range spans bands
Green Bay	Brown County	39–65	278,140	134,829	1.1	110–155%	Range spans bands
Neenah	Winnebago County	21–41	172,658	76,933	1.0	97–171%	Range spans bands
Milwaukee	Milwaukee County	91–143	926,469	431,861	0.8	78–117%	Range spans bands
Racine	Racine County	14–38	206,558	69,937	0.6	56–145%	Range spans bands
Beloit	Rock County	11–33	163,727	62,234	0.6	55–145%	Range spans bands
Kenosha	Kenosha County	8–36	162,024	66,123	0.4	40–130%	Range spans bands
West Bend	Washington County	6–28	138,353	54,545	0.4	35–153%	Range spans bands
Wausau	Marathon County	4–36	130,355	60,661	0.2	24–206%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

190%

159%

125%

110%

97%

78%

56%

55%

Most competitors per capita

24%

35%

40%

55%

56%

78%

97%

110%

Low measured density is not evidence of opportunity. A county with few gyms may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.