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Williamson County, TX — Gyms Saturation

How many gyms exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 26 ZIP codes analyzed.

Includes: Gyms & fitness centers · CrossFit boxes · Boxing, martial arts & dance studios · Recreational sports centers. Counted together because official statistics use one 713940 code.

Measured density: Above average — 1.24× the U.S. rate (between 1.24× and 1.44× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 15 ZIP cells in this county are withheld, 8 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Williamson County gyms — 124–144% of the U.S. rate

100 gyms are counted in Williamson County — 1.3 per 10,000 people present (residents + daytime workers), 124% of the U.S. rate of 1.0.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 102% between 2015 and 2023 (43 → 87). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 78717 (Austin), 78613 (Cedar Park), 78664 (Round Rock) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 78665 (Round Rock), 78626 (Georgetown), 78634 (Hutto).

BLS QCEW puts the latest county-wide count (2026 Q1) at 105 establishments, the freshest available signal.

Measured density: Williamson County sits at 124% of the U.S. rate for gyms. 8 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 124% and 144% of the U.S. rate. Why. The highest measured density is in 78717 and 78613; the lowest measured density is in 78665 and 78626.

This is a supply-side read: it counts existing gyms and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gyms
100–130
published count; upper bound counts each withheld ZIP cell as 2 (15 cells) (2023)
Per 10,000 present
1.3
residents + daytime workers
U.S. average
1.0
per 10,000 present
County index
1.24×
vs. U.S.
Latest quarter (QCEW)
105
2026 Q1 — county total
Residents
691,052
19 ZIPs with data
Workers
187,105
jobs located in county

Is the area growing?

Population
727,480
Census PEP, July 1 2024
Change since 2020
+18.2%
+111,849 people
Net migration 2024
+21,643
international +6,663, domestic +14,980
Jobs located here
222,943
LODES 2022, +14.2% since 2019

Williamson County had an estimated 727,480 residents on July 1, 2024 — 18.2% more than in 2020 (+111,849). In the latest year it gained 25,840 people: births minus deaths +4,202, international migration +6,663, domestic migration +14,980. Components are published separately and may not sum exactly.

222,943 jobs were located in the county in 2022 (+14.2% since 2019), and 326,759 employed residents lived there (+14.0% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
76537 Jarrell
+181.4%
78642 Liberty Hill
+113.8%
76527 Florence
+65.6%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. NES 2024 does not publish fitness and recreational sports centers (NAICS 71394); only the broader recreation group (7139) is available.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gyms in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 102% since 2015

Number of gyms in Williamson County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

43
2015
64
2018
76
2020
70
2021
77
2022
87
2023

Highest measured density

ZIP
vs. U.S. average
Index
78717 Austin
225%
78613 Cedar Park
204%
78664 Round Rock
192%
78641 Leander
155%
78729 Austin
131%
78628 Georgetown
104%
78681 Round Rock
103%
78642 Liberty Hill
103%
78634 Hutto
96%
78626 Georgetown
87%
78665 Round Rock
65%

Lowest measured density

ZIP
vs. U.S. average
Index
78665 Round Rock
65%
78626 Georgetown
87%
78634 Hutto
96%
78642 Liberty Hill
103%
78681 Round Rock
103%
78628 Georgetown
104%
78729 Austin
131%
78641 Leander
155%
78664 Round Rock
192%
78613 Cedar Park
204%
78717 Austin
225%
Low measured density is not evidence of opportunity. A ZIP with few gyms may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = gyms per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGyms Per 10kIndexStatus
78717Austin 37,26212,112 10 2.3 225% High density
78613Cedar Park 89,95630,305 22 2.1 204% High density
78664Round Rock 62,06028,470 15 2.0 192% High density
78641Leander 99,86514,116 17 1.6 155% High density
78729Austin 30,46013,417 5 1.3 131% Above average
78628Georgetown 50,82210,422 6 1.1 104% Above average
78681Round Rock 56,69119,609 7 1.1 103% Above average
78642Liberty Hill 26,4344,135 3 1.1 103% Above average
78634Hutto 46,4138,450 5 1.0 96% Below average
78626Georgetown 48,07216,460 5 0.9 87% Below average
78665Round Rock 66,17116,807 5 0.7 65% Below average
76527Florence 4,9181,507 0–2 — — Not published
76530Granger 2,598186 0–2 — — Not published
76537Jarrell 16,2721,774 0–2 — — Not published
76573Schwertner 089 0–2 — — Not published
76574Taylor 20,2425,737 0–2 — — Not published
76578Thrall 1,762113 0–2 — — Not published
78615Coupland 1,637154 0–2 — — Not published
78627Georgetown —590 0–2 — — Not published
78630Cedar Park —180 0–2 — — Not published
78633Georgetown 29,3093,288 0–2 — — Not published
78646Leander —152 0–2 — — Not published
78674Weir 10843 0–2 — — Not published
78680Round Rock —194 0–2 — — Not published
78682Round Rock —7,601 0–2 — — Not published
78683Round Rock —267 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Cedar Park

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Cedar Park retail space →
Crexi
Free listings + market data
Browse Cedar Park retail space →
CityFeet
Retail space for lease
Browse Cedar Park retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Williamson County and gyms

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 713940 — fitness & recreational sports centers (gyms). Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 105 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.03 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.