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Kent County, DE — Gyms Saturation

How many gyms exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 18 ZIP codes analyzed.

Includes: Gyms & fitness centers · CrossFit boxes · Boxing, martial arts & dance studios · Recreational sports centers. Counted together because official statistics use one 713940 code.

Measured density: Range spans bands — 0.94× the U.S. rate (between 0.94× and 2.25× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 15 ZIP cells in this county are withheld, 14 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Kent County gyms — 94–225% of the U.S. rate

20 gyms are counted in Kent County — 1.0 per 10,000 people present (residents + daytime workers), 94% of the U.S. rate of 1.0.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 113% between 2015 and 2023 (8 → 17). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 19901 (Dover), 19934 (Camden Wyoming), 19904 (Dover) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 19904 (Dover), 19934 (Camden Wyoming), 19901 (Dover).

BLS QCEW puts the latest county-wide count (2026 Q1) at 18 establishments, the freshest available signal.

Measured density: Kent County sits at 94% of the U.S. rate for gyms. 14 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 94% and 225% of the U.S. rate. Why. The highest measured density is in 19901 and 19934; the lowest measured density is in 19904 and 19934.

This is a supply-side read: it counts existing gyms and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gyms
20–50
published count; upper bound counts each withheld ZIP cell as 2 (15 cells) (2023)
Per 10,000 present
1.0
residents + daytime workers
U.S. average
1.0
per 10,000 present
County index
0.94×
vs. U.S.
Latest quarter (QCEW)
18
2026 Q1 — county total
Residents
181,133
17 ZIPs with data
Workers
54,105
jobs located in county

Is the area growing?

Population
192,690
Census PEP, July 1 2024
Change since 2020
+5.7%
+10,373 people
Net migration 2024
+2,426
international +688, domestic +1,738
Jobs located here
65,864
LODES 2022, −3.2% since 2019

Kent County had an estimated 192,690 residents on July 1, 2024 — 5.7% more than in 2020 (+10,373). In the latest year it gained 2,567 people: births minus deaths +127, international migration +688, domestic migration +1,738. Components are published separately and may not sum exactly.

65,864 jobs were located in the county in 2022 (−3.2% since 2019), and 75,369 employed residents lived there (−0.7% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

Nonemployer businesses

Not shown. NES 2024 does not publish fitness and recreational sports centers (NAICS 71394); only the broader recreation group (7139) is available.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gyms in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 113% since 2015

Number of gyms in Kent County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

8
2015
13
2018
15
2020
19
2021
18
2022
17
2023

Highest measured density

ZIP
vs. U.S. average
Index
19901 Dover
193%
19934 Camden Wyoming
179%
19904 Dover
152%

Lowest measured density

ZIP
vs. U.S. average
Index
19904 Dover
152%
19934 Camden Wyoming
179%
19901 Dover
193%
Low measured density is not evidence of opportunity. A ZIP with few gyms may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersGymsIndex
19902Dover Afb Employment hub 44142 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = gyms per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGyms Per 10kIndexStatus
19901Dover 37,76325,450 10 2.0 193% High density
19934Camden Wyoming 14,0614,458 3 1.8 179% High density
19904Dover 38,81812,387 7 1.6 152% High density
19902Dover Afb 44142 0–2 — — Not published
19903Dover —106 0–2 — — Not published
19936Cheswold 152138 0–2 — — Not published
19938Clayton 9,561923 0–2 — — Not published
19943Felton 13,410685 0–2 — — Not published
19946Frederica 5,603844 0–2 — — Not published
19952Harrington 10,9082,641 0–2 — — Not published
19953Hartly 5,255236 0–2 — — Not published
19954Houston 1,42799 0–2 — — Not published
19955Kenton 352118 0–2 — — Not published
19962Magnolia 13,770355 0–2 — — Not published
19964Marydel 1,418217 0–2 — — Not published
19977Smyrna 27,7045,291 0–2 — — Not published
19979Viola 61972 0–2 — — Not published
19980Woodside 26849 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Dover

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Dover retail space →
Crexi
Free listings + market data
Browse Dover retail space →
CityFeet
Retail space for lease
Browse Dover retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Kent County and gyms

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 713940 — fitness & recreational sports centers (gyms). Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 18 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.03 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.