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Gas stations in Wisconsin

How many gas stations exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Gas stations with a convenience store · Fuel + mart locations. Counted together because official statistics use one 447110 code.

State verdict (covered counties): In line with the U.S. rate — 98% of the U.S. rate

Counties covered

in Wisconsin

Gas stations

973

establishments (2023)

Per 10,000 present

2.3

residents + 0.5×workers

U.S. average

2.4

per 10,000 present

State index

98%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing gas stations and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Gas stations	Residents	Workers	Per 10k	Index	Verdict
Beloit	Rock County	62–76	163,727	62,234	3.2	134–156%	Range spans bands
Racine	Racine County	66–76	206,558	69,937	2.7	115–129%	Above average
Kenosha	Kenosha County	53–71	162,024	66,123	2.7	115–132%	Above average
Appleton	Outagamie County	71–95	212,451	103,913	2.7	113–142%	Above average
Milwaukee	Milwaukee County	285–303	926,469	431,861	2.5	105–110%	Above average
Neenah	Winnebago County	52–68	172,658	76,933	2.5	104–128%	Above average
West Bend	Washington County	39–51	138,353	54,545	2.4	99–125%	Range spans bands
Green Bay	Brown County	78–100	278,140	134,829	2.3	95–110%	Range spans bands
Wausau	Marathon County	36–60	130,355	60,661	2.2	94–152%	Range spans bands
Madison	Dane County	133–177	571,119	294,881	1.9	78–91%	Below average
Menomonee Falls	Waukesha County	98–136	416,773	244,814	1.8	77–99%	Below average

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

134%

115%

115%

113%

105%

104%

99%

95%

Most competitors per capita

77%

78%

94%

95%

99%

104%

105%

113%

Low measured density is not evidence of opportunity. A county with few gas stations may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.