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Richmond city, VA — Gas stations Saturation

How many gas stations exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 16 ZIP codes analyzed.

Includes: Gas stations with a convenience store · Fuel + mart locations. Counted together because official statistics use one 447110 code.

Measured density: Below average — 0.80× the U.S. rate (between 0.80× and 0.92× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 10 ZIP cells in this county are withheld, 4 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Richmond city gas stations — 80–92% of the U.S. rate

52 gas stations are counted in Richmond city — 1.9 per 10,000 people present (residents + daytime workers), 80% of the U.S. rate of 2.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 28% between 2015 and 2023 (72 → 52). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 23224 (Richmond), 23225 (Richmond), 23222 (Richmond) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 23220 (Richmond), 23221 (Richmond), 23223 (Richmond).

Census County Business Patterns (2023) puts the county-wide count at 55 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Richmond city sits at 80% of the U.S. rate for gas stations. 4 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 80% and 92% of the U.S. rate. Why. The highest measured density is in 23224 and 23225; the lowest measured density is in 23220 and 23221.

This is a supply-side read: it counts existing gas stations and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gas stations
52–72
published count; upper bound counts each withheld ZIP cell as 2 (10 cells) (2023)
Per 10,000 present
1.9
residents + daytime workers
U.S. average
2.4
per 10,000 present
County index
0.80×
vs. U.S.
Latest year (CBP)
55
2023 — $12M annual payroll
Residents
222,029
10 ZIPs with data
Workers
105,755
jobs located in county

Is the area growing?

Population
233,655
Census PEP, July 1 2024
Change since 2020
+3.0%
+6,732 people
Net migration 2024
+2,451
international +2,099, domestic +352
Jobs located here
166,131
LODES 2022, +0.6% since 2019

Richmond city had an estimated 233,655 residents on July 1, 2024 — 3.0% more than in 2020 (+6,732). In the latest year it gained 3,272 people: births minus deaths +830, international migration +2,099, domestic migration +352. Components are published separately and may not sum exactly.

166,131 jobs were located in the county in 2022 (+0.6% since 2019), and 103,888 employed residents lived there (−0.0% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

Nonemployer businesses

Not shown. Census publishes gasoline stations only as a broader 2022 grouping (NAICS 4571) that also includes other fuel retailers, so a convenience-store-gas-station-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gas stations in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 28% since 2015

Number of gas stations in Richmond city across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

72
2015
69
2018
60
2020
59
2021
51
2022
52
2023

Highest measured density

ZIP
vs. U.S. average
Index
23224 Richmond
123%
23225 Richmond
115%
23222 Richmond
88%
23223 Richmond
78%
23221 Richmond
77%
23220 Richmond
40%

Lowest measured density

ZIP
vs. U.S. average
Index
23220 Richmond
40%
23221 Richmond
77%
23223 Richmond
78%
23222 Richmond
88%
23225 Richmond
115%
23224 Richmond
123%
Low measured density is not evidence of opportunity. A ZIP with few gas stations may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersGas stationsIndex
23219Richmond Employment hub 4,06226,588 0–2 —
23298Richmond Destination 9811,376 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = gas stations per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGas stations Per 10kIndexStatus
23224Richmond 40,57514,633 14 2.9 123% Above average
23225Richmond 42,77116,691 14 2.7 115% Above average
23222Richmond 26,3224,564 6 2.1 88% Below average
23223Richmond 54,6598,896 11 1.9 78% Below average
23221Richmond 14,4024,142 3 1.8 77% Below average
23220Richmond 34,67114,564 4 1.0 40% Far below average
23173Richmond 2,1073,866 0–2 — — Not published
23218Richmond —339 0–2 — — Not published
23219Richmond 4,06226,588 0–2 — — Not published
23241Richmond —6 0–2 — — Not published
23249Richmond —2,408 0–2 — — Not published
23260Richmond —251 0–2 — — Not published
23261Richmond —88 0–2 — — Not published
23273Henrico —34 0–2 — — Not published
23284Richmond 2,362435 0–2 — — Not published
23298Richmond 9811,376 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Richmond

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Richmond retail space →
Crexi
Free listings + market data
Browse Richmond retail space →
CityFeet
Retail space for lease
Browse Richmond retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Richmond city and gas stations

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 447110 — gasoline stations with convenience stores. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 55 establishments and $12M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.37 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.