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East Baton Rouge Parish, LA — Gas stations Saturation

How many gas stations exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 35 ZIP codes analyzed.

Includes: Gas stations with a convenience store · Fuel + mart locations. Counted together because official statistics use one 447110 code.

Measured density: Above average — 1.15× the U.S. rate (between 1.15× and 1.25× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 18 ZIP cells in this county are withheld, 7 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   East Baton Rouge Parish gas stations — 115–125% of the U.S. rate

156 gas stations are counted in East Baton Rouge Parish — 2.7 per 10,000 people present (residents + daytime workers), 115% of the U.S. rate of 2.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 9% between 2015 and 2023 (171 → 156). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 70814 (Baton Rouge), 70807 (Baton Rouge), 70818 (Baton Rouge) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 70791 (Zachary), 70739 (Greenwell Springs), 70815 (Baton Rouge).

Census County Business Patterns (2023) puts the county-wide count at 160 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: East Baton Rouge Parish sits at 115% of the U.S. rate for gas stations. 7 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 115% and 125% of the U.S. rate. Why. The highest measured density is in 70814 and 70807; the lowest measured density is in 70791 and 70739.

This is a supply-side read: it counts existing gas stations and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gas stations
156–192
published count; upper bound counts each withheld ZIP cell as 2 (18 cells) (2023)
Per 10,000 present
2.7
residents + daytime workers
U.S. average
2.4
per 10,000 present
County index
1.15×
vs. U.S.
Latest year (CBP)
160
2023 — $33M annual payroll
Residents
451,022
24 ZIPs with data
Workers
241,608
jobs located in county

Is the area growing?

Population
453,022
Census PEP, July 1 2024
Change since 2020
−0.6%
−2,894 people
Net migration 2024
+980
international +4,075, domestic −3,095
Jobs located here
282,350
LODES 2022, +0.4% since 2019

East Baton Rouge Parish had an estimated 453,022 residents on July 1, 2024 — 0.6% fewer than in 2020 (−2,894). In the latest year it gained 2,079 people: births minus deaths +1,102, international migration +4,075, domestic migration −3,095. Components are published separately and may not sum exactly.

282,350 jobs were located in the county in 2022 (+0.4% since 2019), and 185,298 employed residents lived there (−2.9% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
70820 Baton Rouge
+21.6%
70791 Zachary
+12.3%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes gasoline stations only as a broader 2022 grouping (NAICS 4571) that also includes other fuel retailers, so a convenience-store-gas-station-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gas stations in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 9% since 2015

Number of gas stations in East Baton Rouge Parish across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

171
2015
174
2018
176
2020
170
2021
157
2022
156
2023

Highest measured density

ZIP
vs. U.S. average
Index
70814 Baton Rouge
241%
70807 Baton Rouge
226%
70818 Baton Rouge
195%
70805 Baton Rouge
183%
70816 Baton Rouge
166%
70714 Baker
158%
70806 Baton Rouge
145%
70802 Baton Rouge
138%
70810 Baton Rouge
120%
70817 Baton Rouge
104%
70820 Baton Rouge
102%
70811 Baton Rouge
99%
70808 Baton Rouge
97%
70815 Baton Rouge
88%
70739 Greenwell Springs
81%

Lowest measured density

ZIP
vs. U.S. average
Index
70791 Zachary
50%
70739 Greenwell Springs
81%
70815 Baton Rouge
88%
70808 Baton Rouge
97%
70811 Baton Rouge
99%
70820 Baton Rouge
102%
70817 Baton Rouge
104%
70810 Baton Rouge
120%
70802 Baton Rouge
138%
70806 Baton Rouge
145%
70714 Baker
158%
70816 Baton Rouge
166%
70805 Baton Rouge
183%
70818 Baton Rouge
195%
70807 Baton Rouge
226%
Low measured density is not evidence of opportunity. A ZIP with few gas stations may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersGas stationsIndex
70809Baton Rouge Employment hub 25,73273,058 9 61%
70801Baton Rouge Destination 1922,937 0–2 —
70836Baton Rouge Employment hub 5011,968 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = gas stations per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGas stations Per 10kIndexStatus
70814Baton Rouge 11,9214,133 8 5.7 241% High density
70807Baton Rouge 15,3003,000 9 5.4 226% High density
70818Baton Rouge 9,3702,864 5 4.6 195% High density
70805Baton Rouge 23,2888,633 12 4.3 183% High density
70816Baton Rouge 45,71825,225 23 3.9 166% High density
70714Baker 17,4332,446 7 3.8 158% High density
70806Baton Rouge 28,30218,810 13 3.4 145% Above average
70802Baton Rouge 25,11810,825 10 3.3 138% Above average
70810Baton Rouge 42,65920,198 15 2.8 120% Above average
70817Baton Rouge 33,48213,860 10 2.5 104% Above average
70820Baton Rouge 23,3772,846 6 2.4 102% Above average
70811Baton Rouge 12,1541,363 3 2.3 99% Below average
70808Baton Rouge 35,84323,596 11 2.3 97% Below average
70815Baton Rouge 31,02414,546 8 2.1 88% Below average
70739Greenwell Springs 14,8771,598 3 1.9 81% Below average
70809Baton Rouge 25,73273,058 9 1.4 61% Below average
70791Zachary 30,3856,710 4 1.2 50% Far below average
70770Pride 3,787111 0–2 — — Not published
70801Baton Rouge 1922,937 0–2 — — Not published
70803Baton Rouge 3,5621,383 0–2 — — Not published
70804Baton Rouge —8 0–2 — — Not published
70812Baton Rouge 11,007341 0–2 — — Not published
70813Baton Rouge 1,66880 0–2 — — Not published
70819Baton Rouge 4,3221,077 0–2 — — Not published
70821Baton Rouge —1,256 0–2 — — Not published
70825Baton Rouge 090 0–2 — — Not published
70827Baton Rouge —470 0–2 — — Not published
70836Baton Rouge 5011,968 0–2 — — Not published
70837Baton Rouge —22 0–2 — — Not published
70874Baton Rouge —16 0–2 — — Not published
70879Baton Rouge —126 0–2 — — Not published
70884Baton Rouge —140 0–2 — — Not published
70895Baton Rouge —622 0–2 — — Not published
70896Baton Rouge —114 0–2 — — Not published
70898Baton Rouge —143 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Baton Rouge

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Baton Rouge retail space →
Crexi
Free listings + market data
Browse Baton Rouge retail space →
CityFeet
Retail space for lease
Browse Baton Rouge retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow East Baton Rouge Parish and gas stations

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 447110 — gasoline stations with convenience stores. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 160 establishments and $33M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.37 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.