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Cobb County, GA — Gas stations Saturation

How many gas stations exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 28 ZIP codes analyzed.

Includes: Gas stations with a convenience store · Fuel + mart locations. Counted together because official statistics use one 447110 code.

Measured density: Below average — 0.92× the U.S. rate

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 11 ZIP cells in this county are withheld, 0 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

In line with the U.S. rate   Cobb County gas stations — 92% of the U.S. rate

210 gas stations are counted in Cobb County — 2.2 per 10,000 people present (residents + daytime workers), 92% of the U.S. rate of 2.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has stayed roughly flat between 2015 and 2023 (209 → 210).

Measured supply density is highest in 30060 (Marietta), 30080 (Smyrna), 30106 (Austell) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 30068 (Marietta), 30082 (Smyrna), 30152 (Kennesaw).

Census County Business Patterns (2023) puts the county-wide count at 202 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Cobb County sits at 92% of the U.S. rate for gas stations. The highest measured density is in 30060 and 30080; the lowest measured density is in 30068 and 30082.

This is a supply-side read: it counts existing gas stations and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gas stations
210–232
published count; upper bound counts each withheld ZIP cell as 2 (11 cells) (2023)
Per 10,000 present
2.2
residents + daytime workers
U.S. average
2.4
per 10,000 present
County index
0.92×
vs. U.S.
Latest year (CBP)
202
2023 — $50M annual payroll
Residents
777,758
17 ZIPs with data
Workers
372,158
jobs located in county

Is the area growing?

Population
787,538
Census PEP, July 1 2024
Change since 2020
+2.8%
+21,155 people
Net migration 2024
+2,179
international +7,795, domestic −5,616
Jobs located here
432,371
LODES 2022, +9.5% since 2019

Cobb County had an estimated 787,538 residents on July 1, 2024 — 2.8% more than in 2020 (+21,155). In the latest year it gained 6,330 people: births minus deaths +4,149, international migration +7,795, domestic migration −5,616. Components are published separately and may not sum exactly.

432,371 jobs were located in the county in 2022 (+9.5% since 2019), and 357,184 employed residents lived there (+1.7% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
30339 Atlanta
+47.6%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes gasoline stations only as a broader 2022 grouping (NAICS 4571) that also includes other fuel retailers, so a convenience-store-gas-station-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gas stations in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 0% since 2015

Number of gas stations in Cobb County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

209
2015
205
2018
206
2020
215
2021
208
2022
210
2023

Highest measured density

ZIP
vs. U.S. average
Index
30060 Marietta
203%
30080 Smyrna
107%
30106 Austell
105%
30062 Marietta
102%
30066 Marietta
102%
30126 Mableton
99%
30101 Acworth
97%
30144 Kennesaw
95%
30067 Marietta
94%
30127 Powder Springs
90%
30168 Austell
88%
30064 Marietta
81%
30008 Marietta
80%
30152 Kennesaw
67%
30082 Smyrna
60%

Lowest measured density

ZIP
vs. U.S. average
Index
30068 Marietta
55%
30082 Smyrna
60%
30152 Kennesaw
67%
30008 Marietta
80%
30064 Marietta
81%
30168 Austell
88%
30127 Powder Springs
90%
30067 Marietta
94%
30144 Kennesaw
95%
30101 Acworth
97%
30126 Mableton
99%
30066 Marietta
102%
30062 Marietta
102%
30106 Austell
105%
30080 Smyrna
107%
Low measured density is not evidence of opportunity. A ZIP with few gas stations may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersGas stationsIndex
30339Atlanta Employment hub 35,372101,648 8 39%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = gas stations per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGas stations Per 10kIndexStatus
30060Marietta 38,49927,009 25 4.8 203% High density
30080Smyrna 53,31619,069 16 2.5 107% Above average
30106Austell 23,1079,762 7 2.5 105% Above average
30062Marietta 62,28423,847 18 2.4 102% Above average
30066Marietta 61,76125,861 18 2.4 102% Above average
30126Mableton 41,82910,285 11 2.3 99% Below average
30101Acworth 62,59313,575 16 2.3 97% Below average
30144Kennesaw 59,66149,513 19 2.3 95% Below average
30067Marietta 47,27122,404 13 2.2 94% Below average
30127Powder Springs 71,6266,876 16 2.1 90% Below average
30168Austell 26,61213,897 7 2.1 88% Below average
30064Marietta 52,12510,956 11 1.9 81% Below average
30008Marietta 35,5472,321 7 1.9 80% Below average
30152Kennesaw 44,97710,245 8 1.6 67% Below average
30082Smyrna 27,29615,745 5 1.4 60% Below average
30068Marietta 33,8829,145 5 1.3 55% Below average
30339Atlanta 35,372101,648 8 0.9 39% Far below average
30006Marietta —57 0–2 — — Not published
30007Marietta —218 0–2 — — Not published
30061Marietta —82 0–2 — — Not published
30063Marietta —5,028 0–2 — — Not published
30065Marietta —167 0–2 — — Not published
30069Marietta —63 0–2 — — Not published
30081Smyrna —42 0–2 — — Not published
30090Marietta 0258 0–2 — — Not published
30111Clarkdale 05 0–2 — — Not published
30156Kennesaw —80 0–2 — — Not published
30160Kennesaw —14 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Atlanta

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Atlanta retail space →
Crexi
Free listings + market data
Browse Atlanta retail space →
CityFeet
Retail space for lease
Browse Atlanta retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Cobb County and gas stations

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 447110 — gasoline stations with convenience stores. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 202 establishments and $50M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.37 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.