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Monterey County, CA — Gas stations Saturation

How many gas stations exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 34 ZIP codes analyzed.

Includes: Gas stations with a convenience store · Fuel + mart locations. Counted together because official statistics use one 447110 code.

Measured density: Range spans bands — 0.73× the U.S. rate (between 0.73× and 1.01× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 20 ZIP cells in this county are withheld, 16 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Monterey County gas stations — 73–101% of the U.S. rate

84 gas stations are counted in Monterey County — 1.7 per 10,000 people present (residents + daytime workers), 73% of the U.S. rate of 2.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 15% between 2015 and 2023 (59 → 68). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 93926 (Gonzales), 93923 (Carmel), 93930 (King City) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 93933 (Marina), 93906 (Salinas), 93927 (Greenfield).

Census County Business Patterns (2023) puts the county-wide count at 95 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Monterey County sits at 73% of the U.S. rate for gas stations. 16 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 73% and 101% of the U.S. rate. Why. The highest measured density is in 93926 and 93923; the lowest measured density is in 93933 and 93906.

This is a supply-side read: it counts existing gas stations and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gas stations
84–124
published count; upper bound counts each withheld ZIP cell as 2 (20 cells) (2023)
Per 10,000 present
1.7
residents + daytime workers
U.S. average
2.4
per 10,000 present
County index
0.73×
vs. U.S.
Latest year (CBP)
95
2023 — $28M annual payroll
Residents
426,948
30 ZIPs with data
Workers
115,284
jobs located in county

Is the area growing?

Population
436,251
Census PEP, July 1 2024
Change since 2020
−1.0%
−4,255 people
Net migration 2024
−2,032
international +3,415, domestic −5,447
Jobs located here
170,652
LODES 2022, +0.7% since 2019

Monterey County had an estimated 436,251 residents on July 1, 2024 — 1.0% fewer than in 2020 (−4,255). In the latest year it gained 614 people: births minus deaths +2,644, international migration +3,415, domestic migration −5,447. Components are published separately and may not sum exactly.

170,652 jobs were located in the county in 2022 (+0.7% since 2019), and 175,504 employed residents lived there (+2.0% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
93927 Greenfield
+14.7%
93933 Marina
+10.5%
ZIP losing residents
2015–19 → 2020–24
Change
93955 Seaside
−6.7%
93940 Monterey
−5.1%
93950 Pacific Grove
−3.8%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes gasoline stations only as a broader 2022 grouping (NAICS 4571) that also includes other fuel retailers, so a convenience-store-gas-station-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gas stations in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 15% since 2015

Number of gas stations in Monterey County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

59
2015
68
2018
68
2020
67
2021
68
2022
68
2023

Highest measured density

ZIP
vs. U.S. average
Index
93926 Gonzales
171%
93923 Carmel
140%
93930 King City
137%
93901 Salinas
125%
93940 Monterey
112%
95012 Castroville
107%
93950 Pacific Grove
76%
93905 Salinas
70%
93907 Salinas
60%
93960 Soledad
59%
93955 Seaside
58%
93927 Greenfield
57%
93906 Salinas
55%
93933 Marina
42%

Lowest measured density

ZIP
vs. U.S. average
Index
93933 Marina
42%
93906 Salinas
55%
93927 Greenfield
57%
93955 Seaside
58%
93960 Soledad
59%
93907 Salinas
60%
93905 Salinas
70%
93950 Pacific Grove
76%
95012 Castroville
107%
93940 Monterey
112%
93901 Salinas
125%
93930 King City
137%
93923 Carmel
140%
93926 Gonzales
171%
Low measured density is not evidence of opportunity. A ZIP with few gas stations may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersGas stationsIndex
93943Monterey Employment hub 1052 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = gas stations per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGas stations Per 10kIndexStatus
93926Gonzales 8,7242,255 4 4.1 171% High density
93923Carmel 12,5655,085 5 3.3 140% Above average
93930King City 17,2432,340 6 3.3 137% Above average
93901Salinas 29,72421,261 12 3.0 125% Above average
93940Monterey 30,60528,758 12 2.7 112% Above average
95012Castroville 10,8142,029 3 2.5 107% Above average
93950Pacific Grove 14,9513,487 3 1.8 76% Below average
93905Salinas 63,8985,121 11 1.7 70% Below average
93907Salinas 25,1466,215 4 1.4 60% Below average
93960Soledad 27,4712,290 4 1.4 59% Below average
93955Seaside 32,2667,876 5 1.4 58% Below average
93927Greenfield 21,5741,223 3 1.4 57% Below average
93906Salinas 64,1999,743 9 1.3 55% Below average
93933Marina 28,1223,965 3 1.0 42% Far below average
93426Bradley 1,56497 0–2 — — Not published
93450San Ardo 668279 0–2 — — Not published
93902Salinas —411 0–2 — — Not published
93908Salinas 12,4503,045 0–2 — — Not published
93912Salinas —84 0–2 — — Not published
93920Big Sur 1,4641,110 0–2 — — Not published
93921Carmel By The Sea 2,3222,871 0–2 — — Not published
93922Carmel —56 0–2 — — Not published
93924Carmel Valley 6,3161,364 0–2 — — Not published
93925Chualar 1,241229 0–2 — — Not published
93928Jolon 1,17579 0–2 — — Not published
93932Lockwood 48223 0–2 — — Not published
93942Monterey —108 0–2 — — Not published
93943Monterey 1052 0–2 — — Not published
93944Monterey 2,66568 0–2 — — Not published
93953Pebble Beach 3,6132,778 0–2 — — Not published
93954San Lucas 19130 0–2 — — Not published
93962Spreckels 17439 0–2 — — Not published
95004Aromas 4,363721 0–2 — — Not published
95039Moss Landing 948851 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Monterey

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Monterey retail space →
Crexi
Free listings + market data
Browse Monterey retail space →
CityFeet
Retail space for lease
Browse Monterey retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Monterey County and gas stations

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 447110 — gasoline stations with convenience stores. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 95 establishments and $28M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.37 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.