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Muskegon County, MI — Dentists Saturation

How many dentists exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 14 ZIP codes analyzed.

Includes: General & family dentists · Orthodontists · Oral surgeons · Other dental specialists. Counted together because official statistics use one 621210 code.

Measured density: Range spans bands — 0.77× the U.S. rate (between 0.77× and 1.00× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 8 ZIP cells in this county are withheld. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Muskegon County dentists — 77–100% of the U.S. rate

52 dentists are counted in Muskegon County — 2.6 per 10,000 people present (residents + daytime workers), 77% of the U.S. rate of 3.4.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 8% between 2015 and 2023 (52 → 48). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 49444 (Muskegon), 49415 (Fruitport), 49441 (Muskegon) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 49442 (Muskegon), 49445 (Muskegon), 49461 (Whitehall).

BLS QCEW puts the latest county-wide count (2026 Q1) at 43 establishments, the freshest available signal.

Measured density: Muskegon County sits at 77% of the U.S. rate for dentists. 8 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 77% and 100% of the U.S. rate. Why. The highest measured density is in 49444 and 49415; the lowest measured density is in 49442 and 49445.

This is a supply-side read: it counts existing dentists and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Dentists
52–68
published count; upper bound counts each withheld ZIP cell as 2 (8 cells) (2023)
Per 10,000 present
2.6
residents + daytime workers
U.S. average
3.4
per 10,000 present
County index
0.77×
vs. U.S.
Latest quarter (QCEW)
43
2026 Q1 — county total
Residents
176,982
14 ZIPs with data
Workers
51,435
jobs located in county

Is the area growing?

Population
177,428
Census PEP, July 1 2024
Change since 2020
+1.5%
+2,634 people
Net migration 2024
+1,012
international +171, domestic +841
Jobs located here
56,600
LODES 2021, −4.9% since 2019

Muskegon County had an estimated 177,428 residents on July 1, 2024 — 1.5% more than in 2020 (+2,634). In the latest year it gained 952 people: births minus deaths −66, international migration +171, domestic migration +841. Components are published separately and may not sum exactly.

56,600 jobs were located in the county in 2021 (−4.9% since 2019), and 72,054 employed residents lived there (−6.3% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2021 spans the pandemic, so read it as one change, not a trend. The 2022 file for this state is not usable, so 2021 is the latest year shown.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
49442 Muskegon
+7.7%
ZIP losing residents
2015–19 → 2020–24
Change
49444 Muskegon
−11.2%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
14
no paid employees (2024)
Receipts
$2.2M
published gross receipts
Receipts per business
$160K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more dentists in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 8% since 2015

Number of dentists in Muskegon County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

52
2015
52
2018
53
2020
49
2021
49
2022
48
2023

Highest measured density

ZIP
vs. U.S. average
Index
49444 Muskegon
166%
49415 Fruitport
125%
49441 Muskegon
112%
49461 Whitehall
101%
49445 Muskegon
65%
49442 Muskegon
30%

Lowest measured density

ZIP
vs. U.S. average
Index
49442 Muskegon
30%
49445 Muskegon
65%
49461 Whitehall
101%
49441 Muskegon
112%
49415 Fruitport
125%
49444 Muskegon
166%
Low measured density is not evidence of opportunity. A ZIP with few dentists may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = dentists per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersDentists Per 10kIndexStatus
49444Muskegon 26,37215,600 19 5.6 166% High density
49415Fruitport 6,3301,684 3 4.2 125% Above average
49441Muskegon 36,77911,581 16 3.8 112% Above average
49461Whitehall 9,7074,287 4 3.4 101% Above average
49445Muskegon 21,2893,462 5 2.2 65% Below average
49442Muskegon 44,76610,037 5 1.0 30% Far below average
49303Bailey 772159 0–2 — — Not published
49318Casnovia 1,604121 0–2 — — Not published
49425Holton 3,520154 0–2 — — Not published
49437Montague 6,8951,497 0–2 — — Not published
49440Muskegon 1,4921,616 0–2 — — Not published
49443Muskegon 7257 0–2 — — Not published
49451Ravenna 6,298709 0–2 — — Not published
49457Twin Lake 11,086471 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Muskegon

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Muskegon retail space →
Crexi
Free listings + market data
Browse Muskegon retail space →
CityFeet
Retail space for lease
Browse Muskegon retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Muskegon County and dentists

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 621210 — offices of dentists. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 43 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (3.35 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.