BizGapMap

Home / Child day care services / Wisconsin / Milwaukee County, WI

Milwaukee County, WI — Day care Saturation

How many day care exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 39 ZIP codes analyzed.

Includes: Child day care centers · Preschools & pre-K · Family home day care · After-school programs. Counted together because official statistics use one 624410 code.

Measured density: High density — 2.17× the U.S. rate (between 2.17× and 2.24× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 11 ZIP cells in this county are withheld, 8 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

High density   Milwaukee County day care — 217–224% of the U.S. rate

504 day care are counted in Milwaukee County — 4.4 per 10,000 people present (residents + daytime workers), 217% of the U.S. rate of 2.0.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 20% between 2015 and 2023 (414 → 496). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 53216 (Milwaukee), 53210 (Milwaukee), 53206 (Milwaukee) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 53207 (Milwaukee), 53214 (Milwaukee), 53213 (Milwaukee).

Census County Business Patterns (2023) puts the county-wide count at 516 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Milwaukee County sits at 217% of the U.S. rate for day care. 8 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 217% and 224% of the U.S. rate. Why. The highest measured density is in 53216 and 53210; the lowest measured density is in 53207 and 53214.

This is a supply-side read: it counts existing day care and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Day care
504–526
published count; upper bound counts each withheld ZIP cell as 2 (11 cells) (2023)
Per 10,000 present
4.4
residents + daytime workers
U.S. average
2.0
per 10,000 present
County index
2.17×
vs. U.S.
Latest year (CBP)
516
2023 — $116M annual payroll
Residents
926,469
36 ZIPs with data
Workers
431,861
jobs located in county

Is the area growing?

Population
924,740
Census PEP, July 1 2024
Change since 2020
−1.5%
−13,869 people
Net migration 2024
+524
international +6,128, domestic −5,604
Jobs located here
494,913
LODES 2022, −3.2% since 2019

Milwaukee County had an estimated 924,740 residents on July 1, 2024 — 1.5% fewer than in 2020 (−13,869). In the latest year it gained 2,880 people: births minus deaths +2,340, international migration +6,128, domestic migration −5,604. Components are published separately and may not sum exactly.

494,913 jobs were located in the county in 2022 (−3.2% since 2019), and 447,642 employed residents lived there (−2.3% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
53154 Oak Creek
+3.5%
53129 Greendale
+3.0%
ZIP losing residents
2015–19 → 2020–24
Change
53235 Saint Francis
−5.4%
53172 South Milwaukee
−2.5%
53110 Cudahy
−2.3%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
1,435
no paid employees (2024)
Receipts
$53.8M
published gross receipts
Receipts per business
$37K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more day care in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 20% since 2015

Number of day care in Milwaukee County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

414
2015
399
2018
440
2020
485
2021
480
2022
496
2023

Highest measured density

ZIP
vs. U.S. average
Index
53216 Milwaukee
918%
53210 Milwaukee
819%
53206 Milwaukee
815%
53218 Milwaukee
568%
53209 Milwaukee
561%
53208 Milwaukee
543%
53212 Milwaukee
345%
53223 Milwaukee
330%
53225 Milwaukee
311%
53222 Milwaukee
262%
53224 Milwaukee
205%
53215 Milwaukee
189%
53205 Milwaukee
148%
53132 Franklin
138%
53221 Milwaukee
114%

Lowest measured density

ZIP
vs. U.S. average
Index
53207 Milwaukee
36%
53214 Milwaukee
43%
53213 Milwaukee
64%
53227 Milwaukee
67%
53217 Milwaukee
70%
53211 Milwaukee
78%
53220 Milwaukee
80%
53154 Oak Creek
80%
53172 South Milwaukee
89%
53219 Milwaukee
91%
53204 Milwaukee
92%
53110 Cudahy
113%
53221 Milwaukee
114%
53132 Franklin
138%
53205 Milwaukee
148%
Low measured density is not evidence of opportunity. A ZIP with few day care may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersDay careIndex
53226Milwaukee Employment hub 18,90840,117 5 63%
53202Milwaukee Employment hub 25,86151,757 0–2 —
53203Milwaukee Employment hub 2,3579,390 0–2 —
53295Milwaukee Destination 903,528 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = day care per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersDay care Per 10kIndexStatus
53216Milwaukee 30,3454,785 61 18.6 918% Very high density
53210Milwaukee 23,9223,902 43 16.6 819% Very high density
53206Milwaukee 19,8871,319 34 16.5 815% Very high density
53218Milwaukee 41,1964,306 50 11.5 568% Very high density
53209Milwaukee 45,17014,979 60 11.4 561% Very high density
53208Milwaukee 27,20112,775 37 11.0 543% Very high density
53212Milwaukee 28,93822,190 28 7.0 345% Very high density
53223Milwaukee 28,79317,127 25 6.7 330% Very high density
53225Milwaukee 25,1876,587 18 6.3 311% Very high density
53222Milwaukee 24,66310,757 16 5.3 262% Very high density
53224Milwaukee 21,22315,117 12 4.2 205% High density
53215Milwaukee 58,14619,618 26 3.8 189% High density
53205Milwaukee 9,2651,460 3 3.0 148% Above average
53132Franklin 35,43314,643 12 2.8 138% Above average
53221Milwaukee 38,04410,083 10 2.3 114% Above average
53110Cudahy 17,8537,967 5 2.3 113% Above average
53204Milwaukee 39,99616,037 9 1.9 92% Below average
53219Milwaukee 34,7646,441 7 1.8 91% Below average
53172South Milwaukee 20,4423,491 4 1.8 89% Below average
53154Oak Creek 37,32523,534 8 1.6 80% Below average
53220Milwaukee 27,7826,332 5 1.6 80% Below average
53211Milwaukee 34,2347,064 6 1.6 78% Below average
53217Milwaukee 29,95710,923 5 1.4 70% Below average
53227Milwaukee 22,88512,689 4 1.4 67% Below average
53213Milwaukee 26,9058,035 4 1.3 64% Below average
53226Milwaukee 18,90840,117 5 1.3 63% Below average
53214Milwaukee 34,48022,003 4 0.9 43% Far below average
53207Milwaukee 34,31314,103 3 0.7 36% Far below average
53129Greendale 14,5703,425 0–2 — — Not published
53130Hales Corners 7,7123,195 0–2 — — Not published
53201Milwaukee —2,763 0–2 — — Not published
53202Milwaukee 25,86151,757 0–2 — — Not published
53203Milwaukee 2,3579,390 0–2 — — Not published
53228Milwaukee 15,1214,526 0–2 — — Not published
53233Milwaukee 14,49715,728 0–2 — — Not published
53234Milwaukee —105 0–2 — — Not published
53235Saint Francis 9,0041,928 0–2 — — Not published
53237Milwaukee —26 0–2 — — Not published
53295Milwaukee 903,528 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Milwaukee

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Milwaukee retail space →
Crexi
Free listings + market data
Browse Milwaukee retail space →
CityFeet
Retail space for lease
Browse Milwaukee retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Milwaukee County and day care

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 624410 — child day care services. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 516 establishments and $116M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.03 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.