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Williamson County, TX — Beauty salons Saturation

How many beauty salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 26 ZIP codes analyzed.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

Measured density: Above average — 1.16× the U.S. rate (between 1.16× and 1.25× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 14 ZIP cells in this county are withheld, 7 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Williamson County beauty salons — 116–125% of the U.S. rate

190 beauty salons are counted in Williamson County — 2.4 per 10,000 people present (residents + daytime workers), 116% of the U.S. rate of 2.1.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 50% between 2015 and 2023 (115 → 172). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 78613 (Cedar Park), 78717 (Austin), 78664 (Round Rock) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 78665 (Round Rock), 78633 (Georgetown), 78729 (Austin).

BLS QCEW puts the latest county-wide count (2026 Q1) at 168 establishments, the freshest available signal.

Measured density: Williamson County sits at 116% of the U.S. rate for beauty salons. 7 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 116% and 125% of the U.S. rate. Why. The highest measured density is in 78613 and 78717; the lowest measured density is in 78665 and 78633.

This is a supply-side read: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Beauty salons
190–218
published count; upper bound counts each withheld ZIP cell as 2 (14 cells) (2023)
Per 10,000 present
2.4
residents + daytime workers
U.S. average
2.1
per 10,000 present
County index
1.16×
vs. U.S.
Latest quarter (QCEW)
168
2026 Q1 — county total
Residents
691,052
19 ZIPs with data
Workers
187,105
jobs located in county

Is the area growing?

Population
727,480
Census PEP, July 1 2024
Change since 2020
+18.2%
+111,849 people
Net migration 2024
+21,643
international +6,663, domestic +14,980
Jobs located here
222,943
LODES 2022, +14.2% since 2019

Williamson County had an estimated 727,480 residents on July 1, 2024 — 18.2% more than in 2020 (+111,849). In the latest year it gained 25,840 people: births minus deaths +4,202, international migration +6,663, domestic migration +14,980. Components are published separately and may not sum exactly.

222,943 jobs were located in the county in 2022 (+14.2% since 2019), and 326,759 employed residents lived there (+14.0% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
76537 Jarrell
+181.4%
78642 Liberty Hill
+113.8%
76527 Florence
+65.6%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
1,432
no paid employees (2024)
Receipts
$61.5M
published gross receipts
Receipts per business
$43K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more beauty salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 50% since 2015

Number of beauty salons in Williamson County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

115
2015
125
2018
132
2020
144
2021
149
2022
172
2023

Highest measured density

ZIP
vs. U.S. average
Index
78613 Cedar Park
206%
78717 Austin
200%
78664 Round Rock
164%
78628 Georgetown
129%
78634 Hutto
123%
78626 Georgetown
120%
78641 Leander
99%
78681 Round Rock
94%
78642 Liberty Hill
84%
78729 Austin
78%
78633 Georgetown
62%
78665 Round Rock
58%

Lowest measured density

ZIP
vs. U.S. average
Index
78665 Round Rock
58%
78633 Georgetown
62%
78729 Austin
78%
78642 Liberty Hill
84%
78681 Round Rock
94%
78641 Leander
99%
78626 Georgetown
120%
78634 Hutto
123%
78628 Georgetown
129%
78664 Round Rock
164%
78717 Austin
200%
78613 Cedar Park
206%
Low measured density is not evidence of opportunity. A ZIP with few beauty salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = beauty salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBeauty salons Per 10kIndexStatus
78613Cedar Park 89,95630,305 45 4.3 206% High density
78717Austin 37,26212,112 18 4.2 200% High density
78664Round Rock 62,06028,470 26 3.4 164% High density
78628Georgetown 50,82210,422 15 2.7 129% Above average
78634Hutto 46,4138,450 13 2.6 123% Above average
78626Georgetown 48,07216,460 14 2.5 120% Above average
78641Leander 99,86514,116 22 2.1 99% Below average
78681Round Rock 56,69119,609 13 2.0 94% Below average
78642Liberty Hill 26,4344,135 5 1.8 84% Below average
78729Austin 30,46013,417 6 1.6 78% Below average
78633Georgetown 29,3093,288 4 1.3 62% Below average
78665Round Rock 66,17116,807 9 1.2 58% Below average
76527Florence 4,9181,507 0–2 — — Not published
76530Granger 2,598186 0–2 — — Not published
76537Jarrell 16,2721,774 0–2 — — Not published
76573Schwertner 089 0–2 — — Not published
76574Taylor 20,2425,737 0–2 — — Not published
76578Thrall 1,762113 0–2 — — Not published
78615Coupland 1,637154 0–2 — — Not published
78627Georgetown —590 0–2 — — Not published
78630Cedar Park —180 0–2 — — Not published
78646Leander —152 0–2 — — Not published
78674Weir 10843 0–2 — — Not published
78680Round Rock —194 0–2 — — Not published
78682Round Rock —7,601 0–2 — — Not published
78683Round Rock —267 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Cedar Park

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Cedar Park retail space →
Crexi
Free listings + market data
Browse Cedar Park retail space →
CityFeet
Retail space for lease
Browse Cedar Park retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Williamson County and beauty salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812112 — beauty salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 168 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.08 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.