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Northampton County, PA — Beauty salons Saturation

How many beauty salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 27 ZIP codes analyzed.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

Measured density: High density — 1.72× the U.S. rate (between 1.72× and 1.93× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 14 ZIP cells in this county are withheld, 9 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

High density   Northampton County beauty salons — 172–193% of the U.S. rate

149 beauty salons are counted in Northampton County — 3.6 per 10,000 people present (residents + daytime workers), 172% of the U.S. rate of 2.1.

On the comparable ZIP set (ZIPs with a published count in every year), the total has stayed roughly flat between 2015 and 2023 (142 → 141).

Measured supply density is highest in 18018 (Bethlehem), 18072 (Pen Argyl), 18055 (Hellertown) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 18015 (Bethlehem), 18020 (Bethlehem), 18017 (Bethlehem).

BLS QCEW puts the latest county-wide count (2026 Q1) at 134 establishments, the freshest available signal.

Measured density: Northampton County sits at 172% of the U.S. rate for beauty salons. 9 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 172% and 193% of the U.S. rate. Why. The highest measured density is in 18018 and 18072; the lowest measured density is in 18015 and 18020.

This is a supply-side read: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Beauty salons
149–177
published count; upper bound counts each withheld ZIP cell as 2 (14 cells) (2023)
Per 10,000 present
3.6
residents + daytime workers
U.S. average
2.1
per 10,000 present
County index
1.72×
vs. U.S.
Latest quarter (QCEW)
134
2026 Q1 — county total
Residents
343,263
22 ZIPs with data
Workers
146,757
jobs located in county

Is the area growing?

Population
322,989
Census PEP, July 1 2024
Change since 2020
+3.3%
+10,179 people
Net migration 2024
+2,604
international +1,727, domestic +877
Jobs located here
120,604
LODES 2022, +1.5% since 2019

Northampton County had an estimated 322,989 residents on July 1, 2024 — 3.3% more than in 2020 (+10,179). In the latest year it gained 2,145 people: births minus deaths −455, international migration +1,727, domestic migration +877. Components are published separately and may not sum exactly.

120,604 jobs were located in the county in 2022 (+1.5% since 2019), and 148,161 employed residents lived there (+0.4% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
18091 Wind Gap
+21.6%
18045 Easton
+13.2%
18067 Northampton
+9.6%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
387
no paid employees (2024)
Receipts
$10.7M
published gross receipts
Receipts per business
$28K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more beauty salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 1% since 2015

Number of beauty salons in Northampton County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

142
2015
137
2018
130
2020
136
2021
140
2022
141
2023

Highest measured density

ZIP
vs. U.S. average
Index
18018 Bethlehem
344%
18072 Pen Argyl
309%
18055 Hellertown
291%
18045 Easton
271%
18091 Wind Gap
263%
18067 Northampton
240%
18064 Nazareth
208%
18042 Easton
175%
18088 Walnutport
156%
18040 Easton
145%
18017 Bethlehem
140%
18020 Bethlehem
127%
18015 Bethlehem
57%

Lowest measured density

ZIP
vs. U.S. average
Index
18015 Bethlehem
57%
18020 Bethlehem
127%
18017 Bethlehem
140%
18040 Easton
145%
18088 Walnutport
156%
18042 Easton
175%
18064 Nazareth
208%
18067 Northampton
240%
18091 Wind Gap
263%
18045 Easton
271%
18055 Hellertown
291%
18072 Pen Argyl
309%
18018 Bethlehem
344%
Low measured density is not evidence of opportunity. A ZIP with few beauty salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersBeauty salonsIndex
18035Cherryville Employment hub 39197 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = beauty salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBeauty salons Per 10kIndexStatus
18018Bethlehem 32,96512,363 28 7.2 344% Very high density
18072Pen Argyl 6,9381,683 5 6.4 309% Very high density
18055Hellertown 12,1172,189 8 6.1 291% Very high density
18045Easton 30,42920,681 23 5.6 271% Very high density
18091Wind Gap 6,5471,513 4 5.5 263% Very high density
18067Northampton 19,5904,859 11 5.0 240% High density
18064Nazareth 26,9706,056 13 4.3 208% High density
18042Easton 45,53213,409 19 3.6 175% High density
18088Walnutport 8,4881,578 3 3.2 156% High density
18040Easton 17,2565,288 6 3.0 145% Above average
18017Bethlehem 40,64028,324 16 2.9 140% Above average
18020Bethlehem 21,20410,490 7 2.6 127% Above average
18015Bethlehem 34,85231,210 6 1.2 57% Below average
18001Lehigh Valley —231 0–2 — — Not published
18002Lehigh Valley —67 0–2 — — Not published
18013Bangor 17,5972,181 0–2 — — Not published
18014Bath 12,0972,373 0–2 — — Not published
18016Bethlehem —154 0–2 — — Not published
18035Cherryville 39197 0–2 — — Not published
18038Danielsville 3,549387 0–2 — — Not published
18043Easton —106 0–2 — — Not published
18044Easton —775 0–2 — — Not published
18063Martins Creek 606169 0–2 — — Not published
18083Stockertown 489530 0–2 — — Not published
18085Tatamy 1,175220 0–2 — — Not published
18343Mount Bethel 3,637840 0–2 — — Not published
18351Portland 546217 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Bethlehem

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Bethlehem retail space →
Crexi
Free listings + market data
Browse Bethlehem retail space →
CityFeet
Retail space for lease
Browse Bethlehem retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Northampton County and beauty salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812112 — beauty salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 134 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.08 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.