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Kings County, NY — Beauty salons Saturation

How many beauty salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 44 ZIP codes analyzed.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

Measured density: Above average — 1.45× the U.S. rate

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 7 ZIP cells in this county are withheld, 1 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Kings County beauty salons — 145% of the U.S. rate

903 beauty salons are counted in Kings County — 3.0 per 10,000 people present (residents + daytime workers), 145% of the U.S. rate of 2.1.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 13% between 2015 and 2023 (802 → 903). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 11220 (Brooklyn), 11209 (Brooklyn), 11235 (Brooklyn) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 11218 (Brooklyn), 11233 (Brooklyn), 11224 (Brooklyn).

BLS QCEW puts the latest county-wide count (2026 Q1) at 791 establishments, the freshest available signal.

Measured density: Kings County sits at 145% of the U.S. rate for beauty salons. The highest measured density is in 11220 and 11209; the lowest measured density is in 11218 and 11233.

This is a supply-side read: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Beauty salons
903–917
published count; upper bound counts each withheld ZIP cell as 2 (7 cells) (2023)
Per 10,000 present
3.0
residents + daytime workers
U.S. average
2.1
per 10,000 present
County index
1.45×
vs. U.S.
Latest quarter (QCEW)
791
2026 Q1 — county total
Residents
2,631,396
38 ZIPs with data
Workers
741,324
jobs located in county

Is the area growing?

Population
2,617,631
Census PEP, July 1 2024
Change since 2020
−3.6%
−98,824 people
Net migration 2024
+9,511
international +37,669, domestic −28,158
Jobs located here
897,513
LODES 2022, +2.7% since 2019

Kings County had an estimated 2,617,631 residents on July 1, 2024 — 3.6% fewer than in 2020 (−98,824). In the latest year it gained 24,694 people: births minus deaths +15,400, international migration +37,669, domestic migration −28,158. Components are published separately and may not sum exactly.

897,513 jobs were located in the county in 2022 (+2.7% since 2019), and 1,176,979 employed residents lived there (−2.7% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
11239 Brooklyn
+28.5%
11212 Brooklyn
+17.7%
11222 Brooklyn
+16.2%
ZIP losing residents
2015–19 → 2020–24
Change
11211 Brooklyn
−36.7%
11236 Brooklyn
−12.7%
11234 Brooklyn
−11.1%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
6,531
no paid employees (2024)
Receipts
$176.6M
published gross receipts
Receipts per business
$27K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more beauty salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 13% since 2015

Number of beauty salons in Kings County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

802
2015
852
2018
814
2020
811
2021
873
2022
903
2023

Highest measured density

ZIP
vs. U.S. average
Index
11220 Brooklyn
429%
11209 Brooklyn
286%
11235 Brooklyn
266%
11222 Brooklyn
254%
11229 Brooklyn
235%
11204 Brooklyn
227%
11237 Brooklyn
219%
11215 Brooklyn
210%
11211 Brooklyn
207%
11214 Brooklyn
197%
11216 Brooklyn
194%
11223 Brooklyn
185%
11217 Brooklyn
180%
11228 Brooklyn
172%
11231 Brooklyn
152%

Lowest measured density

ZIP
vs. U.S. average
Index
11218 Brooklyn
44%
11233 Brooklyn
51%
11224 Brooklyn
53%
11236 Brooklyn
56%
11208 Brooklyn
56%
11221 Brooklyn
60%
11212 Brooklyn
60%
11206 Brooklyn
67%
11207 Brooklyn
72%
11226 Brooklyn
92%
11213 Brooklyn
94%
11219 Brooklyn
96%
11232 Brooklyn
99%
11230 Brooklyn
104%
11203 Brooklyn
104%
Low measured density is not evidence of opportunity. A ZIP with few beauty salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = beauty salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBeauty salons Per 10kIndexStatus
11220Brooklyn 90,65236,084 97 8.9 429% Very high density
11209Brooklyn 71,00415,871 47 6.0 286% Very high density
11235Brooklyn 78,55845,195 56 5.5 266% Very high density
11222Brooklyn 42,85316,703 27 5.3 254% Very high density
11229Brooklyn 78,37719,393 43 4.9 235% High density
11204Brooklyn 79,80018,343 42 4.7 227% High density
11237Brooklyn 45,33414,734 24 4.6 219% High density
11215Brooklyn 70,44128,322 37 4.4 210% High density
11211Brooklyn 65,31436,368 36 4.3 207% High density
11214Brooklyn 89,39717,006 40 4.1 197% High density
11216Brooklyn 60,6857,818 26 4.0 194% High density
11223Brooklyn 78,09326,032 35 3.8 185% High density
11217Brooklyn 43,49020,006 20 3.7 180% High density
11228Brooklyn 42,2415,196 16 3.6 172% High density
11231Brooklyn 38,27612,186 14 3.2 152% High density
11249Brooklyn 47,72814,151 17 3.1 149% Above average
11225Brooklyn 58,1586,239 19 3.1 149% Above average
11210Brooklyn 57,91511,876 19 3.0 143% Above average
11238Brooklyn 58,34510,588 18 2.8 136% Above average
11234Brooklyn 83,18719,304 26 2.8 135% Above average
11205Brooklyn 51,67620,861 15 2.4 116% Above average
11201Brooklyn 70,67455,471 22 2.2 108% Above average
11203Brooklyn 74,81716,898 18 2.2 104% Above average
11230Brooklyn 86,97839,731 23 2.2 104% Above average
11232Brooklyn 27,81631,662 9 2.1 99% Below average
11219Brooklyn 94,19642,483 23 2.0 96% Below average
11213Brooklyn 68,8465,882 14 2.0 94% Below average
11226Brooklyn 95,1449,078 19 1.9 92% Below average
11207Brooklyn 93,19814,853 15 1.5 72% Below average
11206Brooklyn 93,02029,577 15 1.4 67% Below average
11212Brooklyn 89,02012,769 12 1.3 60% Below average
11221Brooklyn 91,5887,755 12 1.3 60% Below average
11208Brooklyn 105,42810,635 13 1.2 56% Below average
11236Brooklyn 88,05112,742 11 1.2 56% Below average
11224Brooklyn 50,8227,986 6 1.1 53% Below average
11233Brooklyn 81,8227,391 9 1.1 51% Below average
11218Brooklyn 72,04230,451 8 0.9 44% Far below average
11202Brooklyn —58 0–2 — — Not published
11239Brooklyn 16,4103,684 0–2 — — Not published
11241Brooklyn —572 0–2 — — Not published
11242Brooklyn —521 0–2 — — Not published
11243Brooklyn —93 0–2 — — Not published
11245Brooklyn —3,042 0–2 — — Not published
11252Brooklyn —86 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Brooklyn

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Brooklyn retail space →
Crexi
Free listings + market data
Browse Brooklyn retail space →
CityFeet
Retail space for lease
Browse Brooklyn retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Kings County and beauty salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812112 — beauty salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 791 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.08 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.