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Middlesex County, NJ — Beauty salons Saturation

How many beauty salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 43 ZIP codes analyzed.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

Measured density: Above average — 1.44× the U.S. rate (between 1.44× and 1.50× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 13 ZIP cells in this county are withheld, 6 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Middlesex County beauty salons — 144–150% of the U.S. rate

321 beauty salons are counted in Middlesex County — 3.0 per 10,000 people present (residents + daytime workers), 144% of the U.S. rate of 2.1.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 5% between 2015 and 2023 (299 → 314). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 08850 (Milltown), 08812 (Dunellen), 07095 (Woodbridge) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 08854 (Piscataway), 08852 (Monmouth Junction), 08536 (Plainsboro).

BLS QCEW puts the latest county-wide count (2026 Q1) at 284 establishments, the freshest available signal.

Measured density: Middlesex County sits at 144% of the U.S. rate for beauty salons. 6 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 144% and 150% of the U.S. rate. Why. The highest measured density is in 08850 and 08812; the lowest measured density is in 08854 and 08852.

This is a supply-side read: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Beauty salons
321–347
published count; upper bound counts each withheld ZIP cell as 2 (13 cells) (2023)
Per 10,000 present
3.0
residents + daytime workers
U.S. average
2.1
per 10,000 present
County index
1.44×
vs. U.S.
Latest quarter (QCEW)
284
2026 Q1 — county total
Residents
863,519
36 ZIPs with data
Workers
412,014
jobs located in county

Is the area growing?

Population
890,119
Census PEP, July 1 2024
Change since 2020
+3.3%
+28,659 people
Net migration 2024
+11,503
international +17,922, domestic −6,419
Jobs located here
459,260
LODES 2022, +2.0% since 2019

Middlesex County had an estimated 890,119 residents on July 1, 2024 — 3.3% more than in 2020 (+28,659). In the latest year it gained 14,000 people: births minus deaths +2,436, international migration +17,922, domestic migration −6,419. Components are published separately and may not sum exactly.

459,260 jobs were located in the county in 2022 (+2.0% since 2019), and 420,052 employed residents lived there (+1.2% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
08837 Edison
+16.6%
08861 Perth Amboy
+10.9%
08840 Metuchen
+9.7%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
964
no paid employees (2024)
Receipts
$30.2M
published gross receipts
Receipts per business
$31K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more beauty salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 5% since 2015

Number of beauty salons in Middlesex County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

299
2015
323
2018
303
2020
291
2021
308
2022
314
2023

Highest measured density

ZIP
vs. U.S. average
Index
08850 Milltown
513%
08812 Dunellen
369%
07095 Woodbridge
307%
08846 Middlesex
284%
08904 Highland Park
238%
08840 Metuchen
228%
08861 Perth Amboy
225%
08884 Spotswood
218%
08816 East Brunswick
199%
08882 South River
196%
08820 Edison
186%
08863 Fords
176%
07067 Colonia
171%
08817 Edison
169%
08810 Dayton
158%

Lowest measured density

ZIP
vs. U.S. average
Index
08854 Piscataway
50%
08852 Monmouth Junction
63%
08536 Plainsboro
64%
08872 Sayreville
86%
08859 Parlin
88%
08824 Kendall Park
103%
08879 South Amboy
111%
08837 Edison
113%
08831 Monroe Township
119%
07080 South Plainfield
119%
08901 New Brunswick
121%
08830 Iselin
127%
08902 North Brunswick
134%
08857 Old Bridge
135%
07001 Avenel
152%
Low measured density is not evidence of opportunity. A ZIP with few beauty salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersBeauty salonsIndex
08832Keasbey Employment hub 2,2526,067 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = beauty salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBeauty salons Per 10kIndexStatus
08850Milltown 8,5381,680 10 10.7 513% Very high density
08812Dunellen 14,2245,443 13 7.7 369% Very high density
07095Woodbridge 20,75614,945 18 6.4 307% Very high density
08846Middlesex 14,6454,540 10 5.9 284% Very high density
08904Highland Park 15,1212,034 8 5.0 238% High density
08840Metuchen 18,2065,838 10 4.7 228% High density
08861Perth Amboy 59,35113,974 31 4.7 225% High density
08884Spotswood 8,1871,314 4 4.5 218% High density
08816East Brunswick 49,36027,237 26 4.1 199% High density
08882South River 16,1242,053 7 4.1 196% High density
08820Edison 39,97813,336 18 3.9 186% High density
08863Fords 12,7711,730 5 3.7 176% High density
07067Colonia 18,5872,119 7 3.6 171% High density
08817Edison 49,02033,129 23 3.5 169% High density
08810Dayton 7,9528,493 4 3.3 158% High density
07001Avenel 17,1219,947 7 3.2 152% High density
08857Old Bridge 40,89110,542 13 2.8 135% Above average
08902North Brunswick 43,93219,697 15 2.8 134% Above average
08830Iselin 19,55121,378 8 2.6 127% Above average
08901New Brunswick 57,26320,240 17 2.5 121% Above average
07080South Plainfield 24,41123,674 9 2.5 119% Above average
08831Monroe Township 55,65817,939 16 2.5 119% Above average
08837Edison 19,43737,746 9 2.3 113% Above average
08879South Amboy 23,5564,852 6 2.3 111% Above average
08824Kendall Park 13,3661,234 3 2.1 103% Above average
08859Parlin 25,4484,022 5 1.8 88% Below average
08872Sayreville 20,2044,109 4 1.8 86% Below average
08536Plainsboro 20,81718,611 4 1.3 64% Below average
08852Monmouth Junction 18,06210,034 3 1.3 63% Below average
08854Piscataway 61,08831,170 8 1.0 50% Below average
07008Carteret 25,52611,257 0–2 — — Not published
07064Port Reading 3,4811,908 0–2 — — Not published
07077Sewaren 3,248386 0–2 — — Not published
08512Cranbury 12,92819,234 0–2 — — Not published
08818Edison —1,322 0–2 — — Not published
08828Helmetta 2,459102 0–2 — — Not published
08832Keasbey 2,2526,067 0–2 — — Not published
08855Piscataway —3,089 0–2 — — Not published
08862Perth Amboy —78 0–2 — — Not published
08871Sayreville —32 0–2 — — Not published
08903New Brunswick —4,044 0–2 — — Not published
08906New Brunswick —14 0–2 — — Not published
08933New Brunswick —3,022 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Edison

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Edison retail space →
Crexi
Free listings + market data
Browse Edison retail space →
CityFeet
Retail space for lease
Browse Edison retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Middlesex County and beauty salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812112 — beauty salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 284 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.08 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.