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Alameda County, CA — Beauty salons Saturation

How many beauty salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 58 ZIP codes analyzed.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

Measured density: Range spans bands — 0.94× the U.S. rate (between 0.94× and 1.01× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 23 ZIP cells in this county are withheld, 14 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

In line with the U.S. rate   Alameda County beauty salons — 94–101% of the U.S. rate

397 beauty salons are counted in Alameda County — 2.0 per 10,000 people present (residents + daytime workers), 94% of the U.S. rate of 2.1.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 15% between 2015 and 2023 (325 → 373). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 94707 (Berkeley), 94618 (Oakland), 94566 (Pleasanton) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 94602 (Oakland), 94606 (Oakland), 94536 (Fremont).

BLS QCEW puts the latest county-wide count (2026 Q1) at 430 establishments, the freshest available signal.

Measured density: Alameda County sits at 94% of the U.S. rate for beauty salons. 14 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 94% and 101% of the U.S. rate. Why. The highest measured density is in 94707 and 94618; the lowest measured density is in 94602 and 94606.

This is a supply-side read: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Beauty salons
397–443
published count; upper bound counts each withheld ZIP cell as 2 (23 cells) (2023)
Per 10,000 present
2.0
residents + daytime workers
U.S. average
2.1
per 10,000 present
County index
0.94×
vs. U.S.
Latest quarter (QCEW)
430
2026 Q1 — county total
Residents
1,655,008
49 ZIPs with data
Workers
750,285
jobs located in county

Is the area growing?

Population
1,649,060
Census PEP, July 1 2024
Change since 2020
−1.9%
−31,554 people
Net migration 2024
+5,422
international +27,563, domestic −22,141
Jobs located here
819,506
LODES 2022, +1.5% since 2019

Alameda County had an estimated 1,649,060 residents on July 1, 2024 — 1.9% fewer than in 2020 (−31,554). In the latest year it gained 10,918 people: births minus deaths +5,479, international migration +27,563, domestic migration −22,141. Components are published separately and may not sum exactly.

819,506 jobs were located in the county in 2022 (+1.5% since 2019), and 801,997 employed residents lived there (−1.9% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
94720 Berkeley
+102.6%
94568 Dublin
+27.3%
94608 Emeryville
+10.9%
ZIP losing residents
2015–19 → 2020–24
Change
94551 Livermore
−19.8%
94704 Berkeley
−19.6%
94587 Union City
−9.7%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
2,942
no paid employees (2024)
Receipts
$119.1M
published gross receipts
Receipts per business
$40K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more beauty salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 15% since 2015

Number of beauty salons in Alameda County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

325
2015
383
2018
392
2020
356
2021
382
2022
373
2023

Highest measured density

ZIP
vs. U.S. average
Index
94707 Berkeley
348%
94618 Oakland
335%
94566 Pleasanton
285%
94579 San Leandro
205%
94705 Berkeley
199%
94704 Berkeley
179%
94709 Berkeley
177%
94706 Albany
176%
94501 Alameda
175%
94611 Oakland
154%
94550 Livermore
154%
94610 Oakland
136%
94560 Newark
135%
94538 Fremont
130%
94539 Fremont
116%

Lowest measured density

ZIP
vs. U.S. average
Index
94602 Oakland
43%
94606 Oakland
45%
94536 Fremont
52%
94588 Pleasanton
59%
94580 San Lorenzo
62%
94608 Emeryville
65%
94619 Oakland
66%
94577 San Leandro
66%
94607 Oakland
67%
94555 Fremont
72%
94544 Hayward
78%
94546 Castro Valley
78%
94609 Oakland
80%
94541 Hayward
99%
94551 Livermore
100%
Low measured density is not evidence of opportunity. A ZIP with few beauty salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersBeauty salonsIndex
94710Berkeley Employment hub 8,38018,030 3 83%
94612Oakland Employment hub 18,17543,353 6 72%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = beauty salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBeauty salons Per 10kIndexStatus
94707Berkeley 12,8111,987 10 7.2 348% Very high density
94618Oakland 16,9586,243 14 7.0 335% Very high density
94566Pleasanton 44,22216,027 31 5.9 285% Very high density
94579San Leandro 20,0172,224 9 4.3 205% High density
94705Berkeley 13,9915,823 7 4.1 199% High density
94704Berkeley 23,78811,484 11 3.7 179% High density
94709Berkeley 12,1462,891 5 3.7 177% High density
94706Albany 19,9693,852 8 3.7 176% High density
94501Alameda 63,80820,851 27 3.6 175% High density
94611Oakland 40,11613,527 15 3.2 154% High density
94550Livermore 49,87325,430 20 3.2 154% High density
94610Oakland 32,6285,572 10 2.8 136% Above average
94560Newark 46,90327,577 17 2.8 135% Above average
94538Fremont 67,78193,523 31 2.7 130% Above average
94539Fremont 52,39619,562 15 2.4 116% Above average
94587Union City 67,46422,663 18 2.3 110% Above average
94568Dublin 70,80322,730 18 2.2 105% Above average
94578San Leandro 41,76910,428 10 2.1 102% Above average
94551Livermore 37,88530,354 11 2.1 100% Below average
94541Hayward 67,13912,202 15 2.0 99% Below average
94710Berkeley 8,38018,030 3 1.7 83% Below average
94609Oakland 23,92812,431 5 1.7 80% Below average
94546Castro Valley 44,8558,763 8 1.6 78% Below average
94544Hayward 76,94718,767 14 1.6 78% Below average
94612Oakland 18,17543,353 6 1.5 72% Below average
94555Fremont 37,5015,458 6 1.5 72% Below average
94607Oakland 28,80428,767 6 1.4 67% Below average
94577San Leandro 46,31738,477 9 1.4 66% Below average
94619Oakland 26,8314,635 4 1.4 66% Below average
94608Emeryville 34,39534,469 7 1.4 65% Below average
94580San Lorenzo 29,4203,718 4 1.3 62% Below average
94588Pleasanton 34,32861,022 8 1.2 59% Below average
94536Fremont 70,6196,845 8 1.1 52% Below average
94606Oakland 39,9665,139 4 0.9 45% Far below average
94602Oakland 31,7593,611 3 0.9 43% Far below average
94502Alameda 13,43011,737 0–2 — — Not published
94537Fremont —278 0–2 — — Not published
94540Hayward —90 0–2 — — Not published
94542Hayward 14,8712,216 0–2 — — Not published
94545Hayward 32,84333,827 0–2 — — Not published
94552Castro Valley 14,506960 0–2 — — Not published
94557Hayward —67 0–2 — — Not published
94586Sunol 971686 0–2 — — Not published
94601Oakland 53,25910,209 0–2 — — Not published
94603Oakland 35,7424,003 0–2 — — Not published
94604Oakland —11 0–2 — — Not published
94605Oakland 44,1033,593 0–2 — — Not published
94613Oakland 472359 0–2 — — Not published
94615Oakland —7 0–2 — — Not published
94620Piedmont —40 0–2 — — Not published
94621Oakland 33,84026,435 0–2 — — Not published
94624Oakland —34 0–2 — — Not published
94662Emeryville —12 0–2 — — Not published
94701Berkeley —35 0–2 — — Not published
94702Berkeley 17,6353,735 0–2 — — Not published
94703Berkeley 20,9342,484 0–2 — — Not published
94708Berkeley 11,947739 0–2 — — Not published
94720Berkeley 5,763867 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Fremont

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Fremont retail space →
Crexi
Free listings + market data
Browse Fremont retail space →
CityFeet
Retail space for lease
Browse Fremont retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Alameda County and beauty salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812112 — beauty salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 430 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.08 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.