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Pulaski County, AR — Bars Saturation

How many bars exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 41 ZIP codes analyzed.

Includes: Bars & taverns · Pubs & brewpubs (drinking-focused) · Cocktail & wine bars · Taprooms. Counted together because official statistics use one 722410 code.

Measured density: Range spans bands — 0.25× the U.S. rate (between 0.25× and 1.11× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 38 ZIP cells in this county are withheld, 22 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Pulaski County bars — 25–111% of the U.S. rate

13 bars are counted in Pulaski County — 0.3 per 10,000 people present (residents + daytime workers), 25% of the U.S. rate of 1.0.

On the comparable ZIP set (ZIPs with a published count in every year), the total has stayed roughly flat between 2015 and 2023 (13 → 13).

Measured supply density is highest in 72202 (Little Rock), 72114 (North Little Rock) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 72114 (North Little Rock), 72202 (Little Rock).

Census County Business Patterns (2023) puts the county-wide count at 28 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Pulaski County sits at 25% of the U.S. rate for bars. 22 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 25% and 111% of the U.S. rate. Why. The highest measured density is in 72202 and 72114; the lowest measured density is in 72114 and 72202.

This is a supply-side read: it counts existing bars and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Bars
13–89
published count; upper bound counts each withheld ZIP cell as 2 (38 cells) (2023)
Per 10,000 present
0.3
residents + daytime workers
U.S. average
1.0
per 10,000 present
County index
0.25×
vs. U.S.
Latest year (CBP)
28
2023 — $8M annual payroll
Residents
393,570
25 ZIPs with data
Workers
230,763
jobs located in county

Is the area growing?

Population
401,209
Census PEP, July 1 2024
Change since 2020
+0.5%
+1,923 people
Net migration 2024
−376
international +1,039, domestic −1,415
Jobs located here
266,150
LODES 2022, +0.2% since 2019

Pulaski County had an estimated 401,209 residents on July 1, 2024 — 0.5% more than in 2020 (+1,923). In the latest year it gained 505 people: births minus deaths +894, international migration +1,039, domestic migration −1,415. Components are published separately and may not sum exactly.

266,150 jobs were located in the county in 2022 (+0.2% since 2019), and 171,450 employed residents lived there (−0.6% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
72223 Little Rock
+15.4%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
36
no paid employees (2024)
Receipts
$4.2M
published gross receipts
Receipts per business
$116K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more bars in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 0% since 2015

Number of bars in Pulaski County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

13
2015
12
2018
11
2020
11
2021
12
2022
13
2023

Highest measured density

ZIP
vs. U.S. average
Index
72202 Little Rock
284%
72114 North Little Rock
214%

Lowest measured density

ZIP
vs. U.S. average
Index
72114 North Little Rock
214%
72202 Little Rock
284%
Low measured density is not evidence of opportunity. A ZIP with few bars may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersBarsIndex
72201Little Rock Destination 79522,154 5 418%
72199North Little Rock Employment hub 1849 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = bars per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBars Per 10kIndexStatus
72201Little Rock 79522,154 5 4.2 418% Very high density
72202Little Rock 9,70415,450 5 2.9 284% Very high density
72114North Little Rock 10,0937,585 3 2.2 214% High density
72053College Station 2125 0–2 — — Not published
72076Jacksonville 38,4376,121 0–2 — — Not published
72078Jacksonville —33 0–2 — — Not published
72099Little Rock Air Force Base 629255 0–2 — — Not published
72113Maumelle 25,59610,265 0–2 — — Not published
72115North Little Rock —110 0–2 — — Not published
72116North Little Rock 22,4647,959 0–2 — — Not published
72117North Little Rock 13,43818,431 0–2 — — Not published
72118North Little Rock 22,9134,912 0–2 — — Not published
72119North Little Rock 0117 0–2 — — Not published
72120Sherwood 34,3656,418 0–2 — — Not published
72124North Little Rock —104 0–2 — — Not published
72135Roland 3,239321 0–2 — — Not published
72142Scott 2,557236 0–2 — — Not published
72164Sweet Home —29 0–2 — — Not published
72183Wrightsville 90416 0–2 — — Not published
72190North Little Rock —11 0–2 — — Not published
72199North Little Rock 1849 0–2 — — Not published
72203Little Rock —1,020 0–2 — — Not published
72204Little Rock 30,52510,097 0–2 — — Not published
72205Little Rock 23,04337,404 0–2 — — Not published
72206Little Rock 22,66720,432 0–2 — — Not published
72207Little Rock 10,6313,415 0–2 — — Not published
72209Little Rock 31,60712,797 0–2 — — Not published
72210Little Rock 15,6214,241 0–2 — — Not published
72211Little Rock 22,33518,060 0–2 — — Not published
72212Little Rock 13,6988,493 0–2 — — Not published
72214Little Rock —33 0–2 — — Not published
72215Little Rock —78 0–2 — — Not published
72216Little Rock —100 0–2 — — Not published
72217Little Rock —108 0–2 — — Not published
72219Little Rock —342 0–2 — — Not published
72221Little Rock —69 0–2 — — Not published
72222Little Rock —35 0–2 — — Not published
72223Little Rock 26,98612,369 0–2 — — Not published
72225Little Rock —2 0–2 — — Not published
72227Little Rock 11,2843,258 0–2 — — Not published
72231Little Rock —74 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Little Rock

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Little Rock retail space →
Crexi
Free listings + market data
Browse Little Rock retail space →
CityFeet
Retail space for lease
Browse Little Rock retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Pulaski County and bars

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722410 — drinking places (alcoholic beverages). Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 28 establishments and $8M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.01 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.